Author
Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.
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HF5415.3 B323 2011
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Beytepe Library~1
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Author
Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.
Preferred Shelf Number
HF5415.3 B324 2011
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Beytepe Library~1
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Author
Bearden, William O., 1945- Netemeyer, Richard G., 1956- Association for Consumer Research (U.S.)
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ONLINE(368436.1)
Electronic Access
SAGE knowledge http://sk.sagepub.com/books/handbook-of-marketing-scales
SAGE research methods http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml
SAGE research methods http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml
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Online Library~1
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Author
Moore, Karl, 1955- Pareek, Niketh.
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ONLINE
Electronic Access
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