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1. 
Cover image for Sentiment analysis and knowledge discovery in contemporary business
Sentiment analysis and knowledge discovery in contemporary business
Author 
Rajput, Dharmendra Singh, 1985- editor. Thakur, Ramjeevan Singh, 1974- editor. Basha, S. Muzamil, 1986- editor. IGI Global, publisher.
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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4999-4
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2. 
Cover image for The connected customer the changing nature of consumer and business markets
The connected customer the changing nature of consumer and business markets
Author 
Wuyts, Stefan.
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3. 
Cover image for Fast innovation achieving superior differentiation, speed to market, and increased profitability
Fast innovation achieving superior differentiation, speed to market, and increased profitability
Author 
George, Michael L. Works, James. Watson-Hemphill, Kimberly.
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4. 
Cover image for Living brands collaboration + innovation = customer fascination
Living brands collaboration + innovation = customer fascination
Author 
Nadeau, Raymond.
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5. 
Cover image for CustomerCentric selling
CustomerCentric selling
Author 
Bosworth, Michael T. Holland, John R. Visgatis, Frank.
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6. 
Cover image for Buy me! new ways to get customers to choose your products and ignore the rest
Buy me! new ways to get customers to choose your products and ignore the rest
Author 
Cohen, Marshal.
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7. 
Cover image for Rethinking the sales cycle how superior sellers embrace the buying cycle to achieve a sustainable and competitive advantage
Rethinking the sales cycle how superior sellers embrace the buying cycle to achieve a sustainable and competitive advantage
Author 
Holland, John R. Young, Tim, 1961-
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8. 
Cover image for Everything I know about marketing I learned from Google
Everything I know about marketing I learned from Google
Author 
Goldman, Aaron, 1978-
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9. 
Cover image for The shopper economy the new way to achieve marketplace success by turning behavior into currency
The shopper economy the new way to achieve marketplace success by turning behavior into currency
Author 
Crawford, Liz.
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10. 
Cover image for Commodity activism cultural resistance in neoliberal times
Commodity activism cultural resistance in neoliberal times
Author 
Banet-Weiser, Sarah, 1966- Mukherjee, Roopali. Project Muse.
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11. 
Cover image for The inscrutable shopper consumer resistance in retail
The inscrutable shopper consumer resistance in retail
Author 
Minahan, Stella. Ferraro, Carla. Sands, Sean.
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12. 
Cover image for Consumer cosmopolitanism in the age of globalization
Consumer cosmopolitanism in the age of globalization
Author 
Prince, Melvin.
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