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Cover image for Storytelling-case archetype decoding and assignment manual (SCADAM)
Storytelling-case archetype decoding and assignment manual (SCADAM)
Author 
Woodside, Arch G. Sood, Suresh C.
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ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201611
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Cover image for Consumer behavior in tourism and hospitality research
Consumer behavior in tourism and hospitality research
Author 
Woodside, Arch G., editor. Decrop, Alain, editor.
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ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201713
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