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Cover image for The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain
The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain
Author 
Bayle-Tourtoulou, Anne-Sophie, author. Badoc, Michel, author.
Preferred Shelf Number 
HF5415.12615
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003019978
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Online Library~1
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2. 
Cover image for Nöropazarlama perspektifinden kokusal pazarlama : marka mı satın alıyoruz koku mu ?
Nöropazarlama perspektifinden kokusal pazarlama : marka mı satın alıyoruz koku mu ?
Author 
Kara, Mehmet. Yücel, Nurcan.
Preferred Shelf Number 
HF5415.12615 K37 2019
Format: 
Availability 
Beytepe Library~1
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