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2013
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1. 
Cover image for The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management
The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management
Author 
Portmann, Edy. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(333683.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-33233-3
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2. 
Cover image for Social Media Audit Measure for Impact
Social Media Audit Measure for Impact
Author 
Gattiker, Urs E. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(331356.1)
Electronic Access 
http://dx.doi.org/10.1007/978-1-4614-3603-4
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3. 
Cover image for An Absence of Competition The Sustained Competitive Advantage of the Monopoly Sports Leagues
An Absence of Competition The Sustained Competitive Advantage of the Monopoly Sports Leagues
Author 
Longley, Neil. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(332484.1)
Electronic Access 
http://dx.doi.org/10.1007/978-1-4614-9485-0
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4. 
Cover image for Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Author 
Friedrichsen, Mike. editor. Mühl-Benninghaus, Wolfgang. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(333211.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-28897-5
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5. 
Cover image for State Aid for Newspapers Theories, Cases, Actions
State Aid for Newspapers Theories, Cases, Actions
Author 
Murschetz, Paul. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(334031.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-35691-9
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6. 
Cover image for Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design
Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design
Author 
Solberg Søilen, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(334294.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-36793-9
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7. 
Cover image for Erfolgreiches Social Media Marketing Konzepte, Maßnahmen und Praxisbeispiele
Erfolgreiches Social Media Marketing Konzepte, Maßnahmen und Praxisbeispiele
Author 
Ceyp, Michael. author. Scupin, Juhn-Petter. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337420.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-00035-6
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8. 
Cover image for Berufsziel Social Media Wie Karrieren im Web 2.0 funktionieren
Berufsziel Social Media Wie Karrieren im Web 2.0 funktionieren
Author 
Lumma, Nico. author. Rippler, Stefan. author. Woischwill, Branko. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337737.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-01246-5
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9. 
Cover image for Digitaler Darwinismus Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
Digitaler Darwinismus Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
Author 
Kreutzer, Ralf T. author. Land, Karl-Heinz. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337740.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-01260-1
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10. 
Cover image for CSR und Kommunikation Unternehmerische Verantwortung überzeugend vermitteln
CSR und Kommunikation Unternehmerische Verantwortung überzeugend vermitteln
Author 
Heinrich, Peter. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337373.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-40110-7
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11. 
Cover image for Digitales Empfehlungsmarketing Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)
Digitales Empfehlungsmarketing Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)
Author 
Lis, Bettina. author. Korchmar, Simon. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337663.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-01008-9
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12. 
Cover image for Einführung in die Medienwirtschaftslehre
Einführung in die Medienwirtschaftslehre
Author 
Zydorek, Christoph. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337413.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-00016-5
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