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Cover image for Service marketing strategies for small and medium enterprises : emerging research and opportunities
Service marketing strategies for small and medium enterprises : emerging research and opportunities
Author 
Rahman, Muhammad Sabbir, 1981- author. Zaman, Mahmud Habib, 1981- author. Hossain, Md. Afnan, 1987- author. IGI Global, publisher.
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ONLINE
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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8
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2. 
Cover image for Product innovation toolbox a field guide to consumer understanding and research
Product innovation toolbox a field guide to consumer understanding and research
Author 
Beckley, Jacqueline H. Paredes, Maria Dulce. Lopetcharat, Kannapon.
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ONLINE
Electronic Access 
Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=861624
John Wiley http://dx.doi.org/10.1002/9781118229248
http://swb.eblib.com/patron/FullRecord.aspx?p=861624
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3. 
Cover image for Bayesian statistics and marketing
Bayesian statistics and marketing
Author 
Rossi, Peter E. (Peter Eric), 1955- Allenby, Greg M. (Greg Martin), 1956- McCulloch, Robert E. (Robert Edward)
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ONLINE
Electronic Access 
Books24x7 http://www.books24x7.com/marc.asp?bookid=13451
John Wiley http://dx.doi.org/10.1002/0470863692
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