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Kotler, Philip. author. Berger, Roland. author. Bickhoff, Nils. author. SpringerLink (Online service)
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Cliquet, Gérard. editor. Tuunanen, Mika. editor. Hendrikse, George. editor. Windsperger, Josef. editor. SpringerLink (Online service)
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Furman, Jeffrey L., editor. Gawer, Annabelle, 1969- editor. Silverman, Brian S., editor. Stern, Scott, 1969- editor.
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Belussi, Fiorenza. Staber, Udo H.
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