Cover image for Management of Innovation and Product Development Integrating Business and Technological Perspectives
Title:
Management of Innovation and Product Development Integrating Business and Technological Perspectives
Author:
Cantamessa, Marco. author.
ISBN:
9781447175315
Edition:
2nd ed. 2023.
Physical Description:
XVII, 487 p. 178 illus., 152 illus. in color. online resource.
Contents:
Innovation in Business and Society -- Technological Knowledge and Organizational Learning -- The Many Types of Innovation -- The Dynamics of Innovation -- Fundamentals of Technological Forecasting -- The Many Approaches to Innovation Strategy -- Business Model Innovation -- Innovation Strategy as the Management of Competencies -- Innovation Strategy as Project Portfolio Management -- Organizing Product Development Activities -- Managing the Product and Service Development Process -- Project Management for Product Development -- From Market Research to Product and Service Positioning -- Specifying Products and Services -- Designing products and services -- Design and Redesign of System Architecture.
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