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1. 
Cover image for Computational advertising : market and technologies for internet commercial monetization
Computational advertising : market and technologies for internet commercial monetization
Author 
Liu, Peng, author. Wang, Chao, author.
Preferred Shelf Number 
HF6146 .I58 L58 2020
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429262654
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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2. 
Cover image for Marketing on the Internet seven steps to building the internet into your business
Marketing on the Internet seven steps to building the internet into your business
Author 
Zimmerman, Jan.
Preferred Shelf Number 
ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=83596
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3. 
Cover image for Human vs ChatGPT : language of advertising in beauty products advertisements
Human vs ChatGPT : language of advertising in beauty products advertisements
Author 
Skubis, Ida, author. Kołodziejczyk, Dominika, author.
Preferred Shelf Number 
HF5828.2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003566441
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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4. 
Cover image for Digital advertising evolution
Digital advertising evolution
Author 
MacRury, Iain, editor. Manika, Danae, editor.
Preferred Shelf Number 
HF6146 .I58
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003168485
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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5. 
Cover image for Integrated marketing communication : advertising and promotion in a digital world
Integrated marketing communication : advertising and promotion in a digital world
Author 
Juska, Jerome M., author.
Preferred Shelf Number 
HF6146 .I58
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780367443382
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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6. 
Cover image for Absolute essentials of advertising
Absolute essentials of advertising
Author 
Turnbull, Sarah, Dr., author.
Preferred Shelf Number 
HF5823 .T87 2022
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003175551
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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7. 
Cover image for Branded content : the fateful merging of media and marketing
Branded content : the fateful merging of media and marketing
Author 
Hardy, Jonathan, 1963- author.
Preferred Shelf Number 
HF6146 .P78 H39 2022
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781315641065
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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8. 
Cover image for Information asymmetry in online advertising
Information asymmetry in online advertising
Author 
Wiktor, Jan W., author. Sanak-Kosmowska, Katarzyna, 1984- author.
Preferred Shelf Number 
HF6146 .I58
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003134121
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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9. 
Cover image for Decoding Coca-Cola : a biography of a global brand
Decoding Coca-Cola : a biography of a global brand
Author 
Crawford, Robert, 1975- editor. Brennan, Linda L., editor. Khamis, Susie, editor.
Preferred Shelf Number 
HF5415.1255 .D43 2021
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781351024020
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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10. 
Cover image for Dijital çağda Ogilvy'ye göre reklamcılık
Dijital çağda Ogilvy'ye göre reklamcılık
Author 
Young, Miles.
Preferred Shelf Number 
HF5823.O36 Y68 2019
Format: 
Availability 
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11. 
Cover image for Youtube masalı
Youtube masalı
Author 
Gök, Kerem. Balkan, İlker.
Preferred Shelf Number 
HF5415.1265 G65 2019
Format: 
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12. 
Cover image for Dijital reklamın gizli dünyası : içerik pazarlaması ve doğal görünen reklamlar
Dijital reklamın gizli dünyası : içerik pazarlaması ve doğal görünen reklamlar
Author 
Einstein, Mara. Tanla, Damla. Küçük, Suat Hayri.
Preferred Shelf Number 
HF5811 E36 2018
Format: 
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