Frontmatter -- Contents -- Figures -- Acknowledgements -- 1. Introduction -- 2. Language Ideologies, Linguistic Registers and the Sociolinguistic Landscape of Swahili and English in Tanzania -- 3. 'From the Geneva of Africa': Beauty Pageants, National Culture and Tanzanian Femininity -- 4. 'I Am Very Good at Expressing Myself, Especially in English': The Packaging of Privilege in the Making of Tanzanian Beauty Queens -- 5. 'Education is the Key of Life': Contestants as Schoolgirls in Pursuit of an Escape -- 6. 'Which is Your Favourite Color?' Race and Ethnicity in a Color- Blind Tanzania -- 7. Kutafuta Maisha: 'Looking for a Life' from the Edge of the Globe -- Appendix -- References -- Index