Cover image for Managing customers as investments : the strategic value of customers in the long run
Title:
Managing customers as investments : the strategic value of customers in the long run
Author:
Gupta, Sunil, 1958-
ISBN:
9780131428959
Publication Information:
Upper Saddle River, NJ : Wharton School Pub., c2005.
Physical Description:
xvii, 205 s. : şkl.
Holds:
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Book 7.2/12/426094 HF5415.55 G87 2005
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