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1. 
Cover image for Bottom of the pyramid marketing : making, shaping and developing BoP markets
Bottom of the pyramid marketing : making, shaping and developing BoP markets
Author 
Singh, Ramendra, editor.
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ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787145559
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2. 
Cover image for Niche envy marketing discrimination in the digital age
Niche envy marketing discrimination in the digital age
Author 
Turow, Joseph.
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ONLINE
Electronic Access 
IEEE Xplore http://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=6267348
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3. 
Cover image for Consumer cosmopolitanism in the age of globalization
Consumer cosmopolitanism in the age of globalization
Author 
Prince, Melvin.
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ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493226
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4. 
Cover image for The fast path to corporate growth leveraging knowledge and technologies to new market applications
The fast path to corporate growth leveraging knowledge and technologies to new market applications
Author 
Meyer, Marc H.
Preferred Shelf Number 
ONLINE
Electronic Access 
Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780195180862.001.0001
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Online Library~1
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