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Cover image for Strategic marketing management in Asia : case studies and lessons across industries
Strategic marketing management in Asia : case studies and lessons across industries
Author 
Andaleeb, Syed Saad, editor. Ḥasan, Khālid, editor. Prabhu, Jaideep C., writer of foreword. Sheth, Jagdish N., sponsoring body. Rangan, Kasturi, sponsoring body.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781786357458
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Online Library~1
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2. 
Cover image for Marketing management : knowledge and skills
Marketing management : knowledge and skills
Author 
Peter, J. Paul. Donnelly, James H.
Preferred Shelf Number 
HF5415.13 .P484 2007
Format: 
Availability 
Beytepe Library~1
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