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1. 
Cover image for Multi-channel marketing, branding and retail design : new challenges and opportunities
Multi-channel marketing, branding and retail design : new challenges and opportunities
Author 
McIntyre, Charles, 1955-, editor. Melewar, T. C., editor. Dennis, Charles, editor.
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https://www.emerald.com/insight/publication/doi/10.1108/9781786354556
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2. 
Cover image for Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – mit Marketing, das sich an Kaufprozessen orientiert
Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – mit Marketing, das sich an Kaufprozessen orientiert
Author 
Rutschmann, Marc. author. SpringerLink (Online service)
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ONLINE(338491.1)
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http://dx.doi.org/10.1007/978-3-8349-4281-4
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3. 
Cover image for Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – Mit Marketing, das sich an Kaufprozessen orientiert
Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – Mit Marketing, das sich an Kaufprozessen orientiert
Author 
Rutschmann, Marc. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-6745-9
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4. 
Cover image for Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.
Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.
Author 
Akademische Marketinggesellschaft e.V. editor. Klante, Oliver. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-9834-7
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5. 
Cover image for Bottom of the pyramid marketing : making, shaping and developing BoP markets
Bottom of the pyramid marketing : making, shaping and developing BoP markets
Author 
Singh, Ramendra, editor.
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ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/9781787145559
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6. 
Cover image for Contextual pricing the death of list price and the new market reality
Contextual pricing the death of list price and the new market reality
Author 
Docters, Robert G. Hanson, John. Nguyen, Cecilia. Barzelay, Michael.
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7. 
Cover image for Everything I know about marketing I learned from Google
Everything I know about marketing I learned from Google
Author 
Goldman, Aaron, 1978-
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8. 
Cover image for The connected customer the changing nature of consumer and business markets
The connected customer the changing nature of consumer and business markets
Author 
Wuyts, Stefan.
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