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1. 
Cover image for Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Author 
Friedrichsen, Mike. editor. Mühl-Benninghaus, Wolfgang. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(333211.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-28897-5
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2. 
Cover image for Soft Computing in Management and Business Economics Volume 1
Soft Computing in Management and Business Economics Volume 1
Author 
Gil-Lafuente, Anna M. editor. Gil-Lafuente, Jaime. editor. Merigó-Lindahl, José M. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-30457-6
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3. 
Cover image for Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value
Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value
Author 
Wengler, Stefan. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8350-9355-3
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4. 
Cover image for A manager's guide to building a successful business
A manager's guide to building a successful business
Author 
Randazzo, Gary.
Preferred Shelf Number 
ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=550424
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5. 
Cover image for Contextual pricing the death of list price and the new market reality
Contextual pricing the death of list price and the new market reality
Author 
Docters, Robert G. Hanson, John. Nguyen, Cecilia. Barzelay, Michael.
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
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6. 
Cover image for Rules of the hunt real-world advice for entrepreneurial and business success
Rules of the hunt real-world advice for entrepreneurial and business success
Author 
Johnson, Michael Dalton.
Preferred Shelf Number 
ONLINE
Electronic Access 
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7. 
Cover image for Tips & traps for marketing your business
Tips & traps for marketing your business
Author 
Cooper, Scott W. Grutzner, Fritz. Cooper, Birk.
Preferred Shelf Number 
ONLINE
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8. 
Cover image for Capturing new markets how smart companies create opportunities others don't
Capturing new markets how smart companies create opportunities others don't
Author 
Wunker, Stephen M.
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ONLINE
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9. 
Cover image for Breaking down language and cultural barriers through contemporary global marketing strategies
Breaking down language and cultural barriers through contemporary global marketing strategies
Author 
Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0
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10. 
Cover image for The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
Author 
Shin, Kwang-Yong. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(334534.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-38091-4
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11. 
Cover image for Who Gets Funds from China’s Capital Market? A Micro View of China’s Economy via Case Studies on Listed Chinese SMEs
Who Gets Funds from China’s Capital Market? A Micro View of China’s Economy via Case Studies on Listed Chinese SMEs
Author 
Wang, Jiazhuo G. author. Yang, Juan. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335168.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-44913-0
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12. 
Cover image for Luxury Marketing A Challenge for Theory and Practice
Luxury Marketing A Challenge for Theory and Practice
Author 
Wiedmann, Klaus-Peter. editor. Hennigs, Nadine. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335368.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-4399-6
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