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1. 
Cover image for Motivanalyse zu Anwenderinnovationen in Online-Communities
Motivanalyse zu Anwenderinnovationen in Online-Communities
Author 
Janzik, Lars. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-7142-5
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2. 
Cover image for Influencer marketing : building brand communities and engagement
Influencer marketing : building brand communities and engagement
Author 
Costello, Joyce, editor. Yesiloglu, Sevil, editor.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003434498
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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3. 
Cover image for Value Creation of Firm-Established Brand Communities
Value Creation of Firm-Established Brand Communities
Author 
Wiegandt, Philipp. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-8460-9
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4. 
Cover image for Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer
Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer
Author 
Meister, Sandra. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-4055-1
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5. 
Cover image for Markenerfolg durch Brand Communities Eine Analyse der Wirkung psychologischer Variablen auf ökonomische Erfolgsindikatoren
Markenerfolg durch Brand Communities Eine Analyse der Wirkung psychologischer Variablen auf ökonomische Erfolgsindikatoren
Author 
Popp, Bastian. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-6712-1
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6. 
Cover image for Informelle Mitgliedschaft in Brand Communities Einflussfaktoren, Konsequenzen und Gruppenunterschiede
Informelle Mitgliedschaft in Brand Communities Einflussfaktoren, Konsequenzen und Gruppenunterschiede
Author 
Hoppe, Melanie. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-8343-5
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7. 
Cover image for Brand Communities Erfolgsfaktoren und ökonomische Relevanz von Markengemeinschaften
Brand Communities Erfolgsfaktoren und ökonomische Relevanz von Markengemeinschaften
Author 
Loewenfeld, Fabian. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8350-9020-0
Format: 
Availability 
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