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1. 
Cover image for Freemium economics : leveraging analytics and user segmentation to drive revenue
Freemium economics : leveraging analytics and user segmentation to drive revenue
Author 
Seufert, Eric Benjamin.
Preferred Shelf Number 
ONLINE(356087.1)
Electronic Access 
ScienceDirect http://www.sciencedirect.com/science/book/9780124166905
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2. 
Cover image for The inscrutable shopper consumer resistance in retail
The inscrutable shopper consumer resistance in retail
Author 
Minahan, Stella. Ferraro, Carla. Sands, Sean.
Preferred Shelf Number 
ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493162
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3. 
Cover image for Buy me! new ways to get customers to choose your products and ignore the rest
Buy me! new ways to get customers to choose your products and ignore the rest
Author 
Cohen, Marshal.
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
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4. 
Cover image for The aging consumer perspectives from psychology and economics
The aging consumer perspectives from psychology and economics
Author 
Drolet, Aimee Leigh. Schwarz, Norbert, Dr. phil. Yoon, Carolyn, 1960-
Preferred Shelf Number 
ONLINE
Electronic Access 
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5. 
Cover image for Enchanting a disenchanted world continuity and change in the cathedrals of consumption
Enchanting a disenchanted world continuity and change in the cathedrals of consumption
Author 
Ritzer, George.
Preferred Shelf Number 
ONLINE(370032.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/enchanting-a-disenchanted-world-3e
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6. 
Cover image for Kobi'lerde yönetim ve pazarlama aracı olarak franchising
Kobi'lerde yönetim ve pazarlama aracı olarak franchising
Author 
Arslan, Kahraman.
Preferred Shelf Number 
HF5429.23 A77 2006
Format: 
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7. 
Cover image for Büyüsü bozulmuş dünyayı büyülemek : tüketim araçlarının devrimleştirilmesi
Büyüsü bozulmuş dünyayı büyülemek : tüketim araçlarının devrimleştirilmesi
Author 
Ritzer, George. Kaya, Şen Süer, çev.
Preferred Shelf Number 
HC 110.C6 R58 1999
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8. 
Cover image for Büyüsü bozulmuş dünyayı büyülemek : tüketim araçlarının devrimcileştirilmesi
Büyüsü bozulmuş dünyayı büyülemek : tüketim araçlarının devrimcileştirilmesi
Author 
Ritzer, George. Kaya, Şen Süer,çev.
Preferred Shelf Number 
HC110.C6 R5819 2000
Format: 
Availability 
Law Library~1 Beytepe Library~1
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9. 
Cover image for Resisting McDonaldization
Resisting McDonaldization
Author 
Smart, Barry.
Preferred Shelf Number 
ONLINE(369228.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/resisting-mcdonaldization
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