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1. 
Cover image for Value Creation of Firm-Established Brand Communities
Value Creation of Firm-Established Brand Communities
Author 
Wiegandt, Philipp. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-8460-9
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2. 
Cover image for Smash : using market shaping to design new strategies for innovation, value creation, and growth
Smash : using market shaping to design new strategies for innovation, value creation, and growth
Author 
Nenonen, Suvi, author. Storbacka, Kaj, author.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787437975
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3. 
Cover image for Collaboration and Co-creation New Platforms for Marketing and Innovation
Collaboration and Co-creation New Platforms for Marketing and Innovation
Author 
Bhalla, Gaurav. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-1-4419-7082-4
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Availability 
Online Library~1
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