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1. 
Cover image for Auftrags- und Projektmanagement Mastering Business Markets
Auftrags- und Projektmanagement Mastering Business Markets
Author 
Kleinaltenkamp, Michael. editor. Plinke, Wulff. editor. Geiger, Ingmar. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337765.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-01352-3
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2. 
Cover image for Bottom of the pyramid marketing : making, shaping and developing BoP markets
Bottom of the pyramid marketing : making, shaping and developing BoP markets
Author 
Singh, Ramendra, editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787145559
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3. 
Cover image for Consumer Demographics and Behaviour Markets are People
Consumer Demographics and Behaviour Markets are People
Author 
Martins, Jo M. author. Yusuf, Farhat. author. Swanson, David A. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-94-007-1855-5
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4. 
Cover image for Social Media Marketing Management How to Penetrate Emerging Markets and Expand Your Customer Base.
Social Media Marketing Management How to Penetrate Emerging Markets and Expand Your Customer Base.
Author 
Hinson, Robert (Robert Ebo) Mhlanga, David. Osei-Frimpong, Kofi. Doe, Joshua.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003307457
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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5. 
Cover image for Growth dynamics in new markets : improving decision making through simulation model-based management
Growth dynamics in new markets : improving decision making through simulation model-based management
Author 
Schaffernicht, Martin F. G., 1961- author. Groesser, Stefan N., 1978- author.
Preferred Shelf Number 
HD30.23 .S294 2018
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119118305
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6. 
Cover image for Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Author 
Friedrichsen, Mike. editor. Mühl-Benninghaus, Wolfgang. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(333211.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-28897-5
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7. 
Cover image for Branded Component Strategies Ingredient Branding in B2B Markets
Branded Component Strategies Ingredient Branding in B2B Markets
Author 
Worm, Stefan. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-6453-3
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8. 
Cover image for Capturing new markets how smart companies create opportunities others don't
Capturing new markets how smart companies create opportunities others don't
Author 
Wunker, Stephen M.
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
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9. 
Cover image for The connected customer the changing nature of consumer and business markets
The connected customer the changing nature of consumer and business markets
Author 
Wuyts, Stefan.
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
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10. 
Cover image for Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches
Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches
Author 
Falkenreck, Christine. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-7908-2357-8
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11. 
Cover image for International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets
International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets
Author 
Bell, Sandra. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-7908-2030-0
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12. 
Cover image for Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value
Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value
Author 
Wengler, Stefan. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8350-9355-3
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