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1. 
Cover image for New Online Retailing Innovation and Transformation
New Online Retailing Innovation and Transformation
Author 
Heinemann, Gerrit. author. Schwarzl, Christoph. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-6378-9
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2. 
Cover image for Service Management The New Paradigm in Retailing
Service Management The New Paradigm in Retailing
Author 
Kandampully, Jay. editor. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-1-4614-1554-1
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3. 
Cover image for Smash : using market shaping to design new strategies for innovation, value creation, and growth
Smash : using market shaping to design new strategies for innovation, value creation, and growth
Author 
Nenonen, Suvi, author. Storbacka, Kaj, author.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787437975
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4. 
Cover image for Multi-channel marketing, branding and retail design : new challenges and opportunities
Multi-channel marketing, branding and retail design : new challenges and opportunities
Author 
McIntyre, Charles, 1955-, editor. Melewar, T. C., editor. Dennis, Charles, editor.
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ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781786354556
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5. 
Cover image for India’s Agricultural Marketing Market Reforms and Emergence of New Channels
India’s Agricultural Marketing Market Reforms and Emergence of New Channels
Author 
Ghosh, Nilabja. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335524.1)
Electronic Access 
http://dx.doi.org/10.1007/978-81-322-1572-1
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6. 
Cover image for Contextual pricing the death of list price and the new market reality
Contextual pricing the death of list price and the new market reality
Author 
Docters, Robert G. Hanson, John. Nguyen, Cecilia. Barzelay, Michael.
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ONLINE
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7. 
Cover image for Collaboration and Co-creation New Platforms for Marketing and Innovation
Collaboration and Co-creation New Platforms for Marketing and Innovation
Author 
Bhalla, Gaurav. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-1-4419-7082-4
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8. 
Cover image for Capturing new markets how smart companies create opportunities others don't
Capturing new markets how smart companies create opportunities others don't
Author 
Wunker, Stephen M.
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9. 
Cover image for Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing
Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing
Author 
Azevedo, Abaet�e de. Pomeranz, Ricardo.
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10. 
Cover image for Buy me! new ways to get customers to choose your products and ignore the rest
Buy me! new ways to get customers to choose your products and ignore the rest
Author 
Cohen, Marshal.
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11. 
Cover image for New Developments in the Theory of Networks Franchising, Alliances and Cooperatives
New Developments in the Theory of Networks Franchising, Alliances and Cooperatives
Author 
Tuunanen, Mika. editor. Windsperger, Josef. editor. Cliquet, Gérard. editor. Hendrikse, George. editor. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-7908-2615-9
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12. 
Cover image for Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice
Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice
Author 
Okazaki, Shintaro. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-6854-8
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