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1. 
Cover image for The Relationship Marketer Rethinking Strategic Relationship Marketing
The Relationship Marketer Rethinking Strategic Relationship Marketing
Author 
Hougaard, Søren. author. Bjerre, Mogens. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-642-03243-1
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2. 
Cover image for Beratungszufriedenheit bei B2B-Lösungen Eine Relationship-Marketing-Perspektive aus der Sicht von IT-Nachfragern
Beratungszufriedenheit bei B2B-Lösungen Eine Relationship-Marketing-Perspektive aus der Sicht von IT-Nachfragern
Author 
Kleipaß, Ulrich. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-4117-6
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3. 
Cover image for Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing
Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing
Author 
Azevedo, Abaet�e de. Pomeranz, Ricardo.
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4. 
Cover image for The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services
The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services
Author 
Schumann, Jan H. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-8379-4
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5. 
Cover image for Relationship Marketing in der Pharmazeutischen Industrie Vertrauen und Commitment als Erfolgsfaktoren
Relationship Marketing in der Pharmazeutischen Industrie Vertrauen und Commitment als Erfolgsfaktoren
Author 
Witzel, Rüdiger. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8350-9247-1
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6. 
Cover image for The 4A's of marketing creating value for customers, companies and society
The 4A's of marketing creating value for customers, companies and society
Author 
Sheth, Jagdish N. Sisodia, Rajendra.
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