Cover image for Communication Design and Branding A Multidisciplinary Approach
Title:
Communication Design and Branding A Multidisciplinary Approach
Author:
Martins, Nuno. editor.
ISBN:
9783031353857
Edition:
1st ed. 2023.
Physical Description:
XII, 362 p. 144 illus., 120 illus. in color. online resource.
Series:
Springer Series in Design and Innovation, 32
Contents:
Visual Identity Design and Communication Design -- Mapping out the narrative dimensions of visual identities: a typological classification -- Principles for the Design of Brand Marks -- Dynamic Visual Identities: fundamental principles for their construction -- Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina -- Certification of vegan and vegetarian products: V-label's redesign -- A Product and Mobile Application based Residential Cooling System with Zero Emission -- Communication Design and Brand Advertising -- "So that Kyoto will always remain Kyoto": Reflections on the Impact of Outdoor Advertising Policies in Kyoto city -- What do #Storytelling and #Marketing have in common? A comprehensive literature review from the Web of Science -- Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster -- Section 3 - Brand Image and user experience -- Between the Image and the Experience of the City: "Learning from Las Vegas"and "New Babylon" as Paradigmatic Cases -- Destination image through TripAdvisorĀ“s reviews analysis.
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