Frontmatter -- Table of contents -- Contributors -- 1. Introduction -- I. Multimodal theory and methodology: How are they developed? -- 2. From mediated discourse and nexus analysis to geosemiotics: a personal account -- 3. Developing multimodal (inter)action analysis: A personal account -- 4. About images and multimodality: A personal account -- 5. Developing a GeM (genre and multimodality) model -- II. Multimodal theory and methodology: What are their facets? -- 6. Mediated discourse analysis -- 7. Nexus analysis -- 8. Geosemiotics: Discourses in place -- 9. Introduction to multimodal (inter)action analysis -- 10. Multimodal analysis of new corporate genres -- 11. Multimodal genre analysis -- III. Conducting multimodal research -- 12. Multimodal approaches -- 13. Systemic functional multimodal discourse analysis -- 14. Multimodal transcription: A case study -- 15. How-to-analyze webpages -- 16. A participatory approach to 'analysing' visual data: involving practitioners in visual feedback -- 17. Collecting video data: Role of the researcher -- 18. Studying social actors: Some thoughts on ethics -- IV. Sample analyses -- 19. Mediation as interrelationship: Example of kitesurfing -- 20. Vertical identity production and māori identity -- 21. The matrix phenomenon -- 22. Typography -- 23. Multimodal constructions of factuality and authenticity in tv-news bulletins -- 24. Facebook: A multimodal discourse analysis of (semi-)automated communicative modes -- 25. 3-D realisation of discourse: The case of war monuments -- 26. Multimodality and space exploration: communicative space in action -- 27. Mediated discourse analysis, 'embodied learning' and emerging social and professional identities -- 28. Comic Books -- 29. Multimodality in literature: An analysis of jonathan safran foer's a primer for the punctuation of heart disease -- 30. Concluding remarks -- Glossary -- Index