Cover image for Ground Wars : Personalized Communication in Political Campaigns.
Title:
Ground Wars : Personalized Communication in Political Campaigns.
Author:
Nielsen, Rasmus Kleis.
ISBN:
9781400840441

9780691153056
Publication Information:
Princeton : Princeton University Press, 2012.
Physical Description:
1 online resource (250 pages)
Abstract:
Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implic.
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