Cover image for Marketing scales handbook : the top 20 multi-item measures used in consumer research
Title:
Marketing scales handbook : the top 20 multi-item measures used in consumer research
Author:
Bruner, Gordon C.
ISBN:
9781482779912
Publication Information:
Fort Worth, Texas : GCBII Productions, c2013.
Physical Description:
viii, 150 p.
Holds:
Copies:

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Book 7.2/13/35618 HF5415.2 B786 2013
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