Cover image for Olympic marketing
Title:
Olympic marketing
Author:
Ferrand, Alain, 1952-
ISBN:
9780203132067
Publication Information:
Abingdon, Oxon ; New York : Routledge, c2012.
Physical Description:
xxii, 271 p. : ill.
Subject Term:
Olympics -- Management.

Olympics -- Marketing.

Sports -- Management.

Sports -- Marketing.
Added Author:
Chappelet, J.-L. (Jean-Loup)

Séguin, Benoit, 1966-
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