Frontmatter -- Contents -- Part I: Self-referentialmedia: Theoretical -- frameworks -- Self-reference in the media:The semiotic -- framework -- Distortion, fabrication, and disclosure in a -- self-referential culture:The irresistible force of reality -- Part II: Self-referential print advertising -- Modes of self-reference in advertising -- Metapictures and self-referential pictures -- "Absolut Anonymous": Self-reference in opaque -- advertising -- Part III: Self-referential photography -- The death of photography in self-reference -- Marilyn:A paragone of the camera gaze -- Part IV: Self-referential film -- The self-reflexive screen: Outlines of a -- comprehensive model -- Nostalgia of the media / in the media -- Self-reference in animated films -- Part V: Self-referential television -- On the use of self-disclosure as a mode of -- audiovisual reflexivity -- The old in the new: Forms and functions of archive -- material in the presentation of television history on television -- There's no business without show-business: -- Self-reference as self-promotion -- Part VI: Self-referential games -- Computer games:The epitome of -- self-reference -- Self-reference in computer games: A formalistic -- approach -- Metacommunication in play and in (computer) -- games -- Self-reflexivity in computer games: Analyses of -- selected examples -- Part VII: Other self-referential arts -- Looking through the computer screen: -- Self-reflexivity in net.art -- The artist and her bodily self: Self-reference in -- digital art/media -- Metafiction and metamusic: Exploring the limits of -- metareference -- Backmatter