Cover image for Branding television
Title:
Branding television
Author:
Johnson, Catherine.
ISBN:
9780203597033
Publication Information:
Abingdon, Oxon ; New York : Routledge, 2012.
Physical Description:
xvii, 197 p.
Series:
Comedia
Series Title:
Comedia
Subject Term:
Television broadcasting -- United States.

Television broadcasting -- Great Britain.

Branding (Marketing) -- United States.

Branding (Marketing) -- Great Britain.
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