Title:
Product innovation toolbox a field guide to consumer understanding and research
Author:
Beckley, Jacqueline H.
ISBN:
9781118229248
9781118229255
Publication Information:
Hoboken : John Wiley & Sons, 2012.
Physical Description:
1 online resource (418 p.)
Genre:
Electronic Access:
Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=861624John Wiley http://dx.doi.org/10.1002/9781118229248
http://swb.eblib.com/patron/FullRecord.aspx?p=861624
Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | E-Book | 299171-1001 | ONLINE | Searching... | Searching... |