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Cover image for Leveraging computer-mediated marketing environments
Title:
Leveraging computer-mediated marketing environments
Author:
Bowen, Gordon, 1950- editor.
ISBN:
9781522573456
Physical Description:
27 PDFs (473 pages)
Subject Term:
Internet marketing -- Social aspects.

Online social networks.

Social media.

Marketing -- Social aspects.
Added Author:
Bowen, Gordon, 1950-

Ozuem, Wilson, 1974-
Added Corporate Author:
IGI Global,
Electronic Access:
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9
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