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Cover image for Breaking down language and cultural barriers through contemporary global marketing strategies
Breaking down language and cultural barriers through contemporary global marketing strategies
Author 
Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.
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ONLINE
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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0
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2. 
Cover image for Integrated marketing communications, strategies, and tactical operations in sports organizations
Integrated marketing communications, strategies, and tactical operations in sports organizations
Author 
Alonso Dos Santos, Manuel, 1981- editor. IGI Global, publisher.
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ONLINE
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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7617-4
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3. 
Cover image for The role of language and symbols in promotional strategies and marketing schemes
The role of language and symbols in promotional strategies and marketing schemes
Author 
Epure, Manuela, 1965- editor. Mihaes, Lorena Clara, 1975- editor. IGI Global, publisher.
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ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5778-4
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