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1. 
Cover image for Sentiment analysis and knowledge discovery in contemporary business
Sentiment analysis and knowledge discovery in contemporary business
Author 
Rajput, Dharmendra Singh, 1985- editor. Thakur, Ramjeevan Singh, 1974- editor. Basha, S. Muzamil, 1986- editor. IGI Global, publisher.
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ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4999-4
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2. 
Cover image for Consumer behavior knowledge for effective sports and event marketing
Consumer behavior knowledge for effective sports and event marketing
Author 
Kahle, Lynn R. Close, Angeline.
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ONLINE
Electronic Access 
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3. 
Cover image for Understanding children as consumers
Understanding children as consumers
Author 
Marshall, David, 1945-
Preferred Shelf Number 
ONLINE(369814.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/understanding-children-as-consumers
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4. 
Cover image for The unmanageable consumer
The unmanageable consumer
Author 
Gabriel, Yiannis, 1952- Lang, Tim.
Preferred Shelf Number 
ONLINE(369747.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/the-unmanageable-consumer-2e
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5. 
Cover image for Understanding the consumer
Understanding the consumer
Author 
Szmigin, Isabelle.
Preferred Shelf Number 
ONLINE(369867.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/understanding-the-consumer
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6. 
Cover image for Resisting McDonaldization
Resisting McDonaldization
Author 
Smart, Barry.
Preferred Shelf Number 
ONLINE(369228.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/resisting-mcdonaldization
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7. 
Cover image for Consumption, food and taste culinary antinomies and commodity culture
Consumption, food and taste culinary antinomies and commodity culture
Author 
Warde, Alan.
Preferred Shelf Number 
ONLINE(367942.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/consumption-food-and-taste
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8. 
Cover image for Consumption and identity at work
Consumption and identity at work
Author 
Du Gay, Paul.
Preferred Shelf Number 
ONLINE(367941.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/consumption-and-identity-at-work
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