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Cover image for Global marketing management : changes, challenges and new strategies
Title:
Global marketing management : changes, challenges and new strategies
Author:
Lee, Kiefer.
ISBN:
9780199267521
Publication Information:
Oxford : Oxford University Press, 2005.
Physical Description:
xxxi, 582 s. : res.
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Book 7.2/12/459413 HD62.4 .L44 2005
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