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1. 
Cover image for International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences
International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences
Author 
Christiaans, Lena. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335242.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-00456-9
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Cover image for Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee
Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee
Author 
Langen, Nina. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335250.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-00759-1
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3. 
Cover image for Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising
Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising
Author 
Klapdor, Sebastian. author. SpringerLink (Online service)
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ONLINE(335272.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-01732-3
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4. 
Cover image for Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough
Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough
Author 
Backhaus, Klaus. author. SpringerLink (Online service)
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ONLINE(335284.1)
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http://dx.doi.org/10.1007/978-3-658-02444-4
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5. 
Cover image for Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models
Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models
Author 
Ziniel, Wolfgang. author. SpringerLink (Online service)
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ONLINE(335363.1)
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http://dx.doi.org/10.1007/978-3-8349-3633-2
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6. 
Cover image for Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China
Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China
Author 
Pennemann, Karin. author. SpringerLink (Online service)
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ONLINE(335372.1)
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http://dx.doi.org/10.1007/978-3-8349-4492-4
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7. 
Cover image for India’s Agricultural Marketing Market Reforms and Emergence of New Channels
India’s Agricultural Marketing Market Reforms and Emergence of New Channels
Author 
Ghosh, Nilabja. author. SpringerLink (Online service)
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ONLINE(335524.1)
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http://dx.doi.org/10.1007/978-81-322-1572-1
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8. 
Cover image for Qualitätsmanagement für Dienstleistungen Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen - Konzepte - Methoden
Qualitätsmanagement für Dienstleistungen Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen - Konzepte - Methoden
Author 
Bruhn, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337083.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-33992-9
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9. 
Cover image for Facebook, Twitter und Co. in Hotellerie und Gastronomie Ein Handbuch für Praktiker
Facebook, Twitter und Co. in Hotellerie und Gastronomie Ein Handbuch für Praktiker
Author 
Hinterholzer, Thomas. author. SpringerLink (Online service)
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ONLINE(337309.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-37954-3
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10. 
Cover image for Dienstleistungstarife und Nutzungsentscheidungen Empirische Untersuchung zu Tarifen als Mittel zur Selbstkontrolle
Dienstleistungstarife und Nutzungsentscheidungen Empirische Untersuchung zu Tarifen als Mittel zur Selbstkontrolle
Author 
Robbert, Thomas. author. SpringerLink (Online service)
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ONLINE(337425.1)
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http://dx.doi.org/10.1007/978-3-658-00072-1
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11. 
Cover image for Qualitätsmanagement für Nonprofit-Organisationen Grundlagen – Planung – Umsetzung – Kontrolle
Qualitätsmanagement für Nonprofit-Organisationen Grundlagen – Planung – Umsetzung – Kontrolle
Author 
Bruhn, Manfred. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337492.1)
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http://dx.doi.org/10.1007/978-3-658-00354-8
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12. 
Cover image for Enterprise Marketing Management Informationslogistik für das Marketing von morgen
Enterprise Marketing Management Informationslogistik für das Marketing von morgen
Author 
Spiegelberg, Domenik. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337532.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-00532-0
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