Search Results for Brand name products.

1.

Developing insights on branding in the B2B context : case studies from business practice

Author

Koporcic, Nikolina, editor. Ivanova-Gongne, Maria, 1985- editor. Nyström, Anna-Greta, 1979- editor. Törnroos, Jan-Åke, editor.

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ONLINE

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https://www.emerald.com/insight/publication/doi/10.1108/9781787562752

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2.

Brand culture and identity : concepts, methodologies, tools, and applications

Author

IGI Global, publisher. Information Resources Management Association, editor.

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ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2

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3.

Marka yönetimi: güçlü ve başarılı markalar için temel ilkeler

Author

Aktuğlu, Işıl Karpat, 1971-

Preferred Shelf Number

HF5415.15 A48 2017

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4.

Brand meaning management

Author

MacInnis, Deborah J. Park, C. Whan.

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ONLINE

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https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512

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5.

Branding and product design : an integrated perspective

Author

Hestad, Monika.

Preferred Shelf Number

HF5415.1255 H47 2013

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6.

Authentic TM politics and ambivalence in a brand culture

Author

Banet-Weiser, Sarah, 1966- Project Muse.

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7.

Positioning the brand an inside-out approach

Author

Riezebos, H. J., 1960- Grinten, Jaap van der.

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8.

Customers first dominate your market by winning them over where it counts the most

Author

Bueno, Bolivar J.

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9.

Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference

Author

Post, Karen.

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10.

The new emerging market multinationals four strategies for disrupting markets and building brands

Author

Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.

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11.

Creating powerful brands

Author

De Chernatony, L. (Leslie) McDonald, Malcolm, 1951- Wallace, Elaine.

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12.

Cover image for The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!

The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!

Author

Knapp, Duane E.

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13.

Marka yönetimi: güçlü ve başarılı markalar için temel ilkeler

Author

Aktuğlu, Işıl Karpat, 1971-

Preferred Shelf Number

HF5415.15 A48 2011

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14.

Living brands collaboration + innovation = customer fascination

Author

Nadeau, Raymond.

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15.

From brand vision to brand evaluation the strategic process of growing and strengthening brands

Author

De Chernatony, L. (Leslie)

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16.

İletişim temelli marka yönetimi

Author

Babür Tosun, Nurhan.

Preferred Shelf Number

HD69 B33 2010

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17.

Becoming a category of one how extraordinary companies transcend commodity and defy comparison

Author

Calloway, Joe.

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ONLINE

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Click for information on Adobe Digital Editions version
Click for information on Adobe Digital Editions version
Click for information on Mobipocket Reader version
Image http://images.contentreserve.com/ImageType-100/0128-1/{408F96C2-B0CE-4D43-9A56-FC6A840712C1}Img100.jpg
Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=456057

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18.

Differentiate or die survival in our era of killer competition

Author

Trout, Jack. Rivkin, Steve, 1947-

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ONLINE

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Safari Books Online http://proquest.safaribooksonline.com/9780470223390
John Wiley http://dx.doi.org/10.1002/9781118258040
Books24x7 http://www.books24x7.com/marc.asp?bookid=24322
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19.

Yeni pazarlama trendleri

Author

Baysal, Aşkın, ed.

Preferred Shelf Number

HF 5415 .Y458 2006

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20.

Bu topraklardan dünya markası çıkar mı?

Author

Borça, Güven.

Preferred Shelf Number

HF5414 .B67 2006

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21.

Designing brand experiences

Author

Landa, Robin.

Preferred Shelf Number

HD69.B7 L365 2006

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22.

Markalaştırma

Author

Randall, Geoffrey. Özsayar, Elif, çev.

Preferred Shelf Number

HD69.B7 R3520 2005

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23.

Medya abideleri : medya dünyasının büyük markaları nasıl başarılı oluyor, nasıl yaşıyor ?

Author

Tungate, Mark. Günay, Günhan, çev.

Preferred Shelf Number

P 96.E25 T86 2005

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24.

Markaların evrimi

Author

Ries, Al. Ries, Laura, ort. yaz. Meriç, Deniz Ermiş, ed. Tayanç, Neşe Kars, çev. Tayanç, Dinç, çev.

Preferred Shelf Number

HD 69.B7 R5420 2005

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25.

Marka yönetimi ve marka değerinin ölçülmesi

Author

Yüksel, Ülkü.

Preferred Shelf Number

HF 5415.15 Y519 2005

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26.

Pazarlamanın sihirli lambası

Author

Trout, Jack. Tunçel, Hakan, çev.

Preferred Shelf Number

HF 5415.13 .T7620 2005

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27.

Marka yaratmanın beş adımı

Author

Moser, Mike. Kalınyazgan, İnci Berna, çev.

Preferred Shelf Number

HD 69.B7 M67 2004

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28.

Post-imaj devri : pazarlamada imaj çağından akıl çağına geçiş

Author

Grant, John. Tayanç, Dinç, çev. Canan, Gonca, ed.

Preferred Shelf Number

HF 5415 .G7320 2004

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29.

Marka yönetimi: güçlü ve başarılı markalar için temel ilkeler

Author

Aktuğlu, Işıl Karpat, 1971-

Preferred Shelf Number

HF 5415.15 A48 2004

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30.

Büyüklük herşey değil : küçük işletmeler için büyük katkılar

Author

Dickinson, Paul. Shipp, Jonathan, katkı ver. Özlük, Nur, çev.

Preferred Shelf Number

HF 5823 D53 2003

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31.

Markanın DNA'sı : eşsiz ve dayanıklı markalar yaratmanın kuralları

Author

Perry, Alycia. Wisnom, David, ort. yaz.

Preferred Shelf Number

HD 69.B7 P477 2003

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32.

Marka kültürü [ve markayı yaşatan bir şirket olabilmek]

Author

Pringle, Hamish. Gordon, William, ort. yaz. Olcaytu, Neşe, çev.

Preferred Shelf Number

HF 5415 P6594 2001

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33.

How to use advertising to build strong brands

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(368504.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/how-to-use-advertising-to-build-strong-brands

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