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Publication Date: 2011

Author

SpringerLink (Online service)

(133)

(7)

Gschwandtner, Gerhard.

(3)

Wiley InterScience (Online service)

(3)

(2)

Bearden, William O., 1945- Handbook of marketing scales.

(2)

Bruhn, Manfred. editor.

(2)

(2)

Cichelli, David J.

(2)

Cooper, Scott W.

(2)

Eades, Keith M.

(2)

Forrester, Duane.

(2)

Hadwich, Karsten. editor.

(2)

Harringer, Christoph. editor.

(2)

(2)

Heinemann, Gerrit. author.

(2)

Holland, John R.

(2)

Kaufman, Lloyd, 1945-

(2)

Kuß, Alfred. author.

(2)

Maier, Hannes. editor.

(2)

Netemeyer, Richard G., 1956-

(2)

Reilly, Thomas P.

(2)

Richardson, Linda, 1944-

(2)

Woeckener, Bernd. author.

(2)

Accardi-Petersen, Michelle. author.

(1)

Adubato, Steve.

(1)

Ahoy, Christopher K.

(1)

Ahrens, Gesa. author.

(1)

Aichner, Thomas. author.

(1)

(1)

(1)

Althanns, Luise. author.

(1)

(1)

Antwerpes, Sarah. author.

(1)

Armstrong, Gary (Gary M.)

(1)

Arnold, René C. G. editor.

(1)

Azevedo, Abaet�e de.

(1)

Baal, Sebastian. author.

(1)

Baines, Paul, 1973-

(1)

Bakkal, Aslı Kalem.

(1)

Baloglu, Seyhmus.

(1)

Balzer, Eva. editor.

(1)

(1)

Barisch, Sina. author.

(1)

Bauer, Christoph. editor.

(1)

Beck, Johann. author.

(1)

Beck, Norbert. author.

(1)

Becker, Norman.

(1)

Belz, Christian. editor.

(1)

Bennett, Anthony G.

(1)

Bergheim, Laura, 1962-

(1)

Berry, Micahel J. A.

(1)

Bhalla, Gaurav. author.

(1)

Bhargava, Rohit.

(1)

Bilbija, Ksenija.

(1)

Binckebanck, Lars. editor.

(1)

Bistritz, Stephen J.

(1)

Boehm, Stephan. editor.

(1)

Bohmann, Tim. author.

(1)

Boppel, Michael. editor.

(1)

Bosworth, Michael T.

(1)

Bowdin, G. A. J.

(1)

Bowie, David, 1951-

(1)

Brandmeyer, Klaus. author.

(1)

Brandt, Stefanie. author.

(1)

Brauer, Kerry-U. editor.

(1)

Brennan, Charles D.

(1)

Brown, Roger, 1947-

(1)

Bröring, Stefanie. author.

(1)

Bub, Holger J. author.

(1)

Burchard, Brendon

(1)

Buttle, Francis.

(1)

(1)

Carroll, Brian J. (Brian James), 1970-

(1)

(1)

Chitturi, Pallavi.

(1)

Cliquet, Gérard. editor.

(1)

Close, Angeline.

(1)

Codita, Roxana. author.

(1)

Cohen, Marshal.

(1)

Coletti, Paolo. author.

(1)

(1)

Council on Dental Practice (U.S.)

(1)

Cox, Karen L., 1962-

(1)

Czinkota, Michael R.

(1)

Daly, John A. (John Augustine), 1952- author.

(1)

(1)

Davis, Sally Prince, 1942- ed.

(1)

(1)

Daymon, Christine, 1952-

(1)

Detrani, Jason R.

(1)

Deutscher Dialogmarketing Verband e.V. editor.

(1)

Doyle, Charles.

(1)

Dressler, Matthias. author.

(1)

Dräger, Peter. author.

(1)

Duong Dinh, Hai. author.

(1)

Dühring, Lisa. author.

(1)

Eckardt, Sabine. author.

(1)

Ehrlich, Oliver. author.

(1)

Ekström, Karin M.

(1)

(1)

Emerich, Monica.

(1)

Emrich, Kerstin. author.

(1)

Emrouznejad, Ali.

(1)

Engel, Birgit. author.

(1)

Enke, Margit. editor.

(1)

Epstein, Eliot, 1929-

(1)

Esch, Franz-Rudolf. author.

(1)

Eschenbach, Florian. author.

(1)

(1)

(1)

Feltenstein, Tom.

(1)

Feltenstein, Tom. 401 killer marketing tactics to increase sales, maximize profits, and stomp your competition.

(1)

(1)

Fleuchaus, Ruth. editor.

(1)

Fließ, Sabine. editor.

(1)

(1)

(1)

Frey, Ulrich Dirk. author.

(1)

Frodl, Andreas. author.

(1)

Fuller, Gordon W.

(1)

Förster, Kati. editor.

(1)

(1)

Gallo, Carmine.

(1)

Gardner, Rosalind.

(1)

Gbadamosi, Ayantunji.

(1)

Geigenmüller, Anja. editor.

(1)

Geiger, Ingmar. editor.

(1)

Gilbreath, Bob.

(1)

Gillen, Anne Marie.

(1)

Gladon, Richard J.

(1)

Glans, Kay, 1951-

(1)

Goldman, Aaron, 1978-

(1)

Graves, William R.

(1)

Greenaway, David.

(1)

Greve, Goetz. editor.

(1)

Greven, Gunther. author.

(1)

Griese, Ilka. author.

(1)

Griese, Kai-Michael. author.

(1)

Gross, Peter-Paul. editor.

(1)

Grupe, Stephanie. author.

(1)

Grutzner, Fritz.

(1)

Guerzoni, Guido.

(1)

Gunelius, Susan.

(1)

Gutjahr, Gert. author.

(1)

Götze, Franziska. author.

(1)

Haehnel, Christin. author.

(1)

Haisch, Philipp T. editor.

(1)

Halaszovich, Tilo F. author.

(1)

(1)

Hass, Berthold H. editor.

(1)

Hatch, Mary Jo.

(1)

Heinrich, Stephan. author.

(1)

Helm, Sabrina. editor.

(1)

Hendrikse, George. editor.

(1)

Herhausen, Dennis. author.

(1)

Herstatt, Cornelius. editor.

(1)

Hertel, Joachim. author.

(1)

Hiebing, Roman G.

(1)

Hippner, Hajo. editor.

(1)

(1)

Hodge, Richard.

(1)

Hogan, John E., Ph. D.

(1)

Holbrook, Morris B.

(1)

(1)

Holloway, Immy.

(1)

Hopf, Gregor. editor.

(1)

Hubrich, Beate. editor.

(1)

Hult, G. Tomas M. author.

(1)

Hunke, Guido. editor.

(1)

Hunstiger, Gabriele. author.

(1)

Hunt, Ben (Ben R.)

(1)

Jacob, Frank. editor.

(1)

Johnson, Phillip (Phillip Michael)

(1)

(1)

(1)

Karger, Markus. author.

(1)

(1)

Kelly, James Michael, 1944-

(1)

Kempe, Michael. author.

(1)

(1)

Kerst, Andreas. author.

(1)

(1)

Kilian, Karsten. author.

(1)

Kilian, Thomas. editor.

(1)

Kittinger, Alexander. author.

(1)

Kiwus, Dieter. author.

(1)

Kleinaltenkamp, Michael. author.

(1)

Kleinaltenkamp, Michael. editor.

(1)

Kluckert, Manuel. author.

(1)

Knapp, Duane E.

(1)

(1)

Koch, Walter J. author.

(1)

Kohlbacher, Florian. editor.

(1)

Korkmaz, Sezer.

(1)

Koslow, Lawrence E.

(1)

Kotabe, Masaaki.

(1)

(1)

Kotler, Philip.

(1)

Kozak, M. (Metin), 1968-

(1)

Language

(156)

(113)

(12)

(1)

Subject

(138)

(126)

Customer relations.

(21)

Industrial management.

(20)

(20)

Internet marketing.

(15)

Consumer satisfaction.

(12)

Branding (Marketing)

(10)

Marketing -- Management.

(9)

Sales management.

(9)

Business planning.

(7)

Consumer behavior.

(6)

Customer services.

(6)

Entrepreneurship.

(6)

Relationship marketing.

(6)

Branding (Marketing).

(5)

Communication in marketing.

(5)

Electronic commerce.

(5)

Sales promotion.

(5)

Social sciences.

(5)

(4)

(4)

Creative ability in business.

(4)

Internet advertising.

(4)

(4)

(4)

Online social networks.

(4)

(4)

(4)

Blogs -- Economic aspects.

(3)

Customer loyalty.

(3)

Industrial organization (Economic theory).

(3)

Marka ürünler.

(3)

Marketing research.

(3)

New business enterprises -- Management.

(3)

Online social networks -- Economic aspects.

(3)

Practice of medicine.

(3)

Small business -- Management.

(3)

Social media -- Economic aspects.

(3)

Success in business.

(3)

Tourism -- Marketing.

(3)

BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.

(2)

BUSINESS & ECONOMICS -- Mail Order.

(2)

BUSINESS & ECONOMICS -- Marketing -- Direct.

(2)

BUSINESS & ECONOMICS -- Marketing -- Multilevel.

(2)

BUSINESS & ECONOMICS -- Marketing -- Telemarketing.

(2)

(2)

Brand name products.

(2)

Branding (Marketing) -- Case studies.

(2)

Business enterprises -- Computer networks.

(2)

Computer science.

(2)

Consumer behavior -- Research.

(2)

Consumption (Economics) -- Social aspects.

(2)

Corporate profits.

(2)

Customer relations -- Management.

(2)

(2)

International trade.

(2)

Interpersonal communication.

(2)

Management information systems.

(2)

(2)

Marketing -- Blogs.

(2)

Marketing -- Decision making.

(2)

Marketing -- Planning.

(2)

Marketing research -- Methodology.

(2)

Microeconomics.

(2)

Motion picture producers and directors -- Interviews.

(2)

(2)

(2)

Sales management -- Handbooks, manuals, etc.

(2)

Selling -- Handbooks, manuals, etc.

(2)

Social networks.

(2)

(2)

Special events -- Marketing.

(2)

Strategic planning.

(2)

Advertising -- Brand name products.

(1)

Advertising -- Case studies.

(1)

Advertising -- Hospitals -- United States.

(1)

Advertising -- Social aspects.

(1)

Advertising -- Vocational guidance.

(1)

Advertising agencies -- Japan -- Management.

(1)

Advertising laws.

(1)

Advertising, Political.

(1)

Agricultural prices.

(1)

Application software -- Development.

(1)

Application software -- Marketing.

(1)

Applied psychology.

(1)

Archaeology and history -- United States.

(1)

Art -- Collectors and collecting -- Psychology.

(1)

Art -- Economic aspects -- Italy -- History.

(1)

Art -- Marketing -- History -- 20th century.

(1)

Art -- Marketing -- History -- 21st century.

(1)

Art -- Marketing.

(1)

Art -- United States -- Marketing -- Handbooks, manuals, etc.

(1)

Art industries and trade -- United States -- Handbooks, manuals, etc.

(1)

Art, Modern -- 20th century -- Economic aspects.

(1)

Art, Modern -- 21st century -- Economic aspects.

(1)

Arts -- Marketing.

(1)

Arts -- Public relations.

(1)

Authenticity (Philosophy)

(1)

Authorship -- Marketing.

(1)

BUSINESS & ECONOMICS -- Exports & Imports.

(1)

BUSINESS & ECONOMICS -- International -- General.

(1)

BUSINESS & ECONOMICS -- International -- Marketing.

(1)

Bank management -- Case studies.

(1)

Başarı -- Psikololjik Yönler

(1)

Bilgi teknolojisi -- Yönetim.

(1)

Biology -- Authorship.

(1)

(1)

Brand loyalty -- Case studies.

(1)

(1)

Brand name products -- Management.

(1)

Building inspection.

(1)

Business -- Data processing.

(1)

Business communication.

(1)

Business consultants -- United States.

(1)

Business consultants.

(1)

Business enterprises -- Environmental aspects.

(1)

Business ethics -- Case studies.

(1)

Business ethics -- Handbooks, manuals, etc.

(1)

Business logistics -- Case studies.

(1)

Business logistics.

(1)

Business meetings -- Handbooks, manuals, etc.

(1)

Business networks.

(1)

Business presentations.

(1)

Business referrals.

(1)

Campaign management.

(1)

(1)

Cash management.

(1)

Catholic hospitals -- Social aspects -- United States -- History.

(1)

Catholic hospitals -- United States -- History -- 20th century.

(1)

Catholic hospitals -- United States -- History -- 21st century.

(1)

Catholic hospitals -- United States -- Marketing -- History.

(1)

Catholicism -- history -- United States.

(1)

(1)

Collective memory -- Latin America.

(1)

College students as consumers -- Great Britain.

(1)

Commercial law.

(1)

Commercial policy.

(1)

Communication in marketing -- Case studies.

(1)

(1)

Compensation management -- Handbooks, manuals, etc.

(1)

Compensation management.

(1)

Competition -- United States.

(1)

Compost industry.

(1)

Confidential business information -- United States.

(1)

Conjoint analysis (Marketing)

(1)

Consultants -- Marketing

(1)

Consultants -- Marketing.

(1)

Consumer behavior -- Case studies.

(1)

Consumer profiling.

(1)

Consumer satisfaction -- Psychological aspects.

(1)

Consumer satisfaction -- Research -- Methodology.

(1)

Consumers' preferences.

(1)

(1)

Consumption (Economics)

(1)

Consumption (Economics) -- Social aspects -- United States -- History.

(1)

Contracting out -- United States.

(1)

Contracts -- United States.

(1)

Corporate sponsorship -- Law and legislation.

(1)

Corporations -- Charitable contributions.

(1)

Corporations -- Growth.

(1)

Corporations -- Public relations -- Research -- Methodology.

(1)

Cosmetics -- Composition.

(1)

Cosmetics containers.

(1)

Cotton textile industry -- Sudan.

(1)

Creative thinking.

(1)

Cultural property -- Marketing.

(1)

Cultural property -- Public relations.

(1)

Customer relations -- Case studies.

(1)

Customer relations -- Data processing -- Handbooks, manuals, etc.

(1)

Customer relations -- Psychological aspects.

(1)

Customer services -- Management.

(1)

Danışmanlar -- Pazarlama

(1)

(1)

Data protection -- United States.

(1)

Database marketing.

(1)

Decision making -- Moral and ethical aspects -- Case studies.

(1)

Decision making.

(1)

Delivery of goods -- Management -- Case studies.

(1)

(1)

Dentistry -- Practice -- Economic aspects.

(1)

(1)

Derivative securities -- Case studies.

(1)

Direct marketing -- Case studies.

(1)

Direct marketing.

(1)

Direct selling -- Social aspects.

(1)

Drug Approval -- economics.

(1)

Drug Industry -- economics.

(1)

Dwellings -- Inspection.

(1)

Dwellings -- Marketing.

(1)

Economic policy.

(1)

Economics -- Statistics.

(1)

Economics, Pharmaceutical -- legislation & jurisprudence.

(1)

Education, Higher -- Economic aspects -- Cross-cultural studies.

(1)

Education, Higher -- Great Britain -- Marketing.

(1)

Education, Higher -- Marketing -- Cross-cultural studies.

(1)

Electronic books.

(1)

Electronic commerce -- Case studies.

(1)

Electronic commerce -- United States.

(1)

Electroporation.

(1)

Material Type

Shelf Location

Beytepe Art Collection

Beytepe General Collection

Electronic Library

Law General Collection

Sağlık Bilimleri Genel Koleksiyon

Library

Beytepe Library

Health Sciences Library

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1.

Cover image for Political marketing

Political marketing

Political marketing

Author

Baines, Paul, 1973-

Preferred Shelf Number

JF2112.A4 P65 2011 V.3

Format:

Availability

Beytepe Library~6

Available:
Copies:

2.

Cover image for Agile Marketing

Agile Marketing

Agile Marketing

Author

Accardi-Petersen, Michelle. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-1-4302-3316-9

Format:

Availability

Online Library~1

Available:
Copies:

3.

Cover image for Careers in marketing

Careers in marketing

Careers in marketing

Author

Stair, Lila B. Stair, Leslie.

Preferred Shelf Number

ONLINE

Electronic Access

Subscription required

Format:

Availability

Online Library~1

Available:
Copies:

4.

Cover image for Social marketing casebook

Social marketing casebook

Social marketing casebook

Author

French, Jeff. Merritt, Rowena. Reynolds, Lucy.

Preferred Shelf Number

ONLINE(369337.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/social-marketing-casebook

Format:

Availability

Online Library~1

Available:
Copies:

5.

Cover image for Marketing : an introduction

Marketing : an introduction

Marketing : an introduction

Author

Armstrong, Gary (Gary M.) Kotler, Philip.

Preferred Shelf Number

HF5415 A76 2011

Format:

Availability

Beytepe Library~1

Available:
Copies:

6.

Cover image for A dictionary of marketing

A dictionary of marketing

A dictionary of marketing

Author

Doyle, Charles.

Preferred Shelf Number

HF5412 D69 2011

Format:

Availability

Beytepe Library~1

Available:
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7.

Cover image for Web Marketing For Dummies

Web Marketing For Dummies

Web Marketing For Dummies

Author

Zimmerman, Jan.

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=413368

Format:

Availability

Online Library~1

Available:
Copies:

8.

Cover image for Marketing-Theorie Eine Einführung

Marketing-Theorie Eine Einführung

Marketing-Theorie Eine Einführung

Author

Kuß, Alfred. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6695-7

Format:

Availability

Online Library~1

Available:
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9.

Cover image for Essentials of marketing management

Essentials of marketing management

Essentials of marketing management

Author

Lancaster, Geoffrey, 1938- Massingham, Lester.

Preferred Shelf Number

ONLINE

Electronic Access

Click here to view

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Online Library~1

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10.

Cover image for The thought leaders project hospital marketing

The thought leaders project hospital marketing

The thought leaders project hospital marketing

Author

Segbers, Robin.

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=445836

Format:

Availability

Online Library~1

Available:
Copies:

11.

Cover image for Tips & traps for marketing your business

Tips & traps for marketing your business

Tips & traps for marketing your business

Author

Cooper, Scott W. Grutzner, Fritz. Cooper, Birk.

Preferred Shelf Number

ONLINE

Electronic Access

Subscription required

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12.

Cover image for Marketing farm products : economic analysis

Marketing farm products : economic analysis

Marketing farm products : economic analysis

Author

Shepherd, Geoffrey Seddon, 1898-

Preferred Shelf Number

HD 9006 S453 1962

Format:

Availability

Beytepe Library~1

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