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1. 
Cover image for Open innovation : new product development essentials from the PDMA
Open innovation : new product development essentials from the PDMA
Author 
Noble, Charles, editor. Griffin, Abbie, editor. Durmusoglu, Serdar, editor.
Preferred Shelf Number 
ONLINE(342076.1)
Electronic Access 
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118770771.jpg
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1791960
ebrary http://site.ebrary.com/id/10937138
John Wiley http://dx.doi.org/10.1002/9781118947166
Image http://images.contentreserve.com/ImageType-100/0128-1/{31027EFC-4159-43B6-B24A-0EA1C5440AFF}Img100.jpg
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2. 
Cover image for The product manager's handbook
The product manager's handbook
Author 
Gorchels, Linda.
Preferred Shelf Number 
ONLINE
Electronic Access 
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3. 
Cover image for Managing product management empowering your organization to produce competitive products and brands
Managing product management empowering your organization to produce competitive products and brands
Author 
Haines, Steven.
Preferred Shelf Number 
ONLINE
Electronic Access 
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4. 
Cover image for Project management in new product development
Project management in new product development
Author 
Barkley, Bruce, 1939-
Preferred Shelf Number 
ONLINE
Electronic Access 
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5. 
Cover image for New food product development from concept to marketplace
New food product development from concept to marketplace
Author 
Fuller, Gordon W.
Preferred Shelf Number 
ONLINE
Electronic Access 
Distributed by publisher. Purchase or institutional license may be required for access.
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6. 
Cover image for The essential persona lifecycle your guide to building and using personas
The essential persona lifecycle your guide to building and using personas
Author 
Pruitt, John. Adlin, Tamara.
Preferred Shelf Number 
ONLINE
Electronic Access 
ScienceDirect http://www.sciencedirect.com/science/book/9780123814180
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7. 
Cover image for İletişim temelli marka yönetimi
İletişim temelli marka yönetimi
Author 
Babür Tosun, Nurhan.
Preferred Shelf Number 
HD69 B33 2010
Format: 
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8. 
Cover image for Product release planning methods, tools, and applications
Product release planning methods, tools, and applications
Author 
Ruhe, G¿nther.
Preferred Shelf Number 
ONLINE
Electronic Access 
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9. 
Cover image for Eating the big fish how challenger brands can compete against brand leaders
Eating the big fish how challenger brands can compete against brand leaders
Author 
Morgan, Adam, 1969-
Preferred Shelf Number 
ONLINE
Electronic Access 
Click for information on Adobe Digital Editions version
Click for information on Mobipocket Reader version
Image http://images.contentreserve.com/ImageType-100/0128-1/{15339FA4-B05D-4355-8B95-C185D69C9892}Img100.jpg
Wiley InterScience http://dx.doi.org/10.1002/9781118257944
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10. 
Cover image for Materials and innovative product development using common sense
Materials and innovative product development using common sense
Author 
Gessinger, G. H.
Preferred Shelf Number 
ONLINE
Electronic Access 
ScienceDirect http://www.sciencedirect.com/science/book/9781856175593
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11. 
Cover image for The PDMA toolbook 3 for new product development
The PDMA toolbook 3 for new product development
Author 
Griffin, Abbie. Somermeyer, Stephen. Wiley InterScience (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007010261-b.html
John Wiley http://dx.doi.org/10.1002/9780470209943
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12. 
Cover image for The pursuit of new product development the business development process
The pursuit of new product development the business development process
Author 
Annacchino, Marc A.
Preferred Shelf Number 
ONLINE
Electronic Access 
ScienceDirect http://www.sciencedirect.com/science/book/9780750679930
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