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1. 
Cover image for Open innovation : new product development essentials from the PDMA
Open innovation : new product development essentials from the PDMA
Author 
Noble, Charles, editor. Griffin, Abbie, editor. Durmusoglu, Serdar, editor.
Preferred Shelf Number 
ONLINE(342076.1)
Electronic Access 
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118770771.jpg
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1791960
ebrary http://site.ebrary.com/id/10937138
John Wiley http://dx.doi.org/10.1002/9781118947166
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2. 
Cover image for The product manager's handbook
The product manager's handbook
Author 
Gorchels, Linda.
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3. 
Cover image for Managing product management empowering your organization to produce competitive products and brands
Managing product management empowering your organization to produce competitive products and brands
Author 
Haines, Steven.
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4. 
Cover image for New food product development from concept to marketplace
New food product development from concept to marketplace
Author 
Fuller, Gordon W.
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5. 
Cover image for Project management in new product development
Project management in new product development
Author 
Barkley, Bruce, 1939-
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6. 
Cover image for Product release planning methods, tools, and applications
Product release planning methods, tools, and applications
Author 
Ruhe, G¿nther.
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7. 
Cover image for The essential persona lifecycle your guide to building and using personas
The essential persona lifecycle your guide to building and using personas
Author 
Pruitt, John. Adlin, Tamara.
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ScienceDirect http://www.sciencedirect.com/science/book/9780123814180
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8. 
Cover image for Eating the big fish how challenger brands can compete against brand leaders
Eating the big fish how challenger brands can compete against brand leaders
Author 
Morgan, Adam, 1969-
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Wiley InterScience http://dx.doi.org/10.1002/9781118257944
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9. 
Cover image for Materials and innovative product development using common sense
Materials and innovative product development using common sense
Author 
Gessinger, G. H.
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ScienceDirect http://www.sciencedirect.com/science/book/9781856175593
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10. 
Cover image for The PDMA toolbook 3 for new product development
The PDMA toolbook 3 for new product development
Author 
Griffin, Abbie. Somermeyer, Stephen. Wiley InterScience (Online service)
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Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007010261-b.html
John Wiley http://dx.doi.org/10.1002/9780470209943
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11. 
Cover image for The pursuit of new product development the business development process
The pursuit of new product development the business development process
Author 
Annacchino, Marc A.
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ScienceDirect http://www.sciencedirect.com/science/book/9780750679930
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12. 
Cover image for Stimulating innovation in products and services with function analysis and mapping
Stimulating innovation in products and services with function analysis and mapping
Author 
Kaufman, J. Jerry. Woodhead, Roy (Roy M.)
Preferred Shelf Number 
ONLINE(318897.1)
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MyiLibrary http://www.myilibrary.com?id=34971
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123Library.org http://www.123library.org/book_details/?id=8389
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