Search Results for Advertising

1.

Advertising

Author

MacRury, Iain.

Preferred Shelf Number

HF5823 .M132 2009

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2.

Advertising

Author

Mandell, Maurice I.

Preferred Shelf Number

HF 5823 M219 1974

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3.

Advertising

Author

Longman, Kenneth A. Massey, William F. ed.

Preferred Shelf Number

HF 5821 L6 1971

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4.

Advertising theory

Author

Rodgers, Shelly. Thorson, Esther.

Preferred Shelf Number

ONLINE

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5.

Advertising disability

Author

Houston, Ella, author.

Preferred Shelf Number

HV1568

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003433415
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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6.

Pervasive Advertising

Author

Müller, Jörg. editor. Alt, Florian. editor. Michelis, Daniel. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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http://dx.doi.org/10.1007/978-0-85729-352-7

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7.

Digital advertising evolution

Author

MacRury, Iain, editor. Manika, Danae, editor.

Preferred Shelf Number

HF6146 .I58

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003168485
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8.

Advertising : principles & practice

Author

Wells, William. Burnett, John, ort. yaz. Moriarty, Sandra E., ort. yaz.

Preferred Shelf Number

HF 5823 W455 2003

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9.

Strategic advertising management

Author

Percy, Larry. Rossiter, John R., ort.yaz. Elliott, Richard H., ort. yaz.

Preferred Shelf Number

HF 5438.5 P475 2001

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10.

Advertising now. print

Author

Wiedermann, Julius, ed.

Preferred Shelf Number

HF5823 .A453

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11.

HTML5 Advertising

Author

Percival, John. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(330615.1)

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http://dx.doi.org/10.1007/978-1-4302-4603-9

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12.

Professional advertising photography

Author

Saunders, Dave.

Preferred Shelf Number

TR 690.4 S87 1988

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13.

Tested advertising methods

Author

Caples, John.

Preferred Shelf Number

HF 5823 C18 1961

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14.

Journal of advertising research.

Preferred Shelf Number

ALFABETİK V.16 1976

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15.

Gebrauchsgraphik. International advertising art.

Author

Bund Deutscher Gebrauchsgraphiker.

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16.

Controversies in contemporary advertising

Author

Sheehan, Kim.

Preferred Shelf Number

ONLINE(367955.1)

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SAGE knowledge http://sk.sagepub.com/books/controversies-in-contemporary-advertising

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17.

Streetfighting : low-cost advertising

Author

Slutsky, Jeff. Woodruff, W., ort. yaz.

Preferred Shelf Number

HF 5823 S614 1984

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18.

Absolute essentials of advertising

Author

Turnbull, Sarah, Dr., author.

Preferred Shelf Number

HF5823 .T87 2022

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003175551
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19.

Creative strategy in advertising

Author

Drewniany, Bonnie L. Jewler, A. Jerome.

Preferred Shelf Number

HF5825 J46 2013

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20.

Advertising design and typography

Author

White, Alex W.

Preferred Shelf Number

NC997 .W493 2007

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21.

Advertising a cultural economy

Author

McFall, Elizabeth Rose.

Preferred Shelf Number

ONLINE(367669.1)

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SAGE knowledge http://sk.sagepub.com/books/advertising

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22.

Handbook of advertising management

Author

Barton, Roger, 1903-

Preferred Shelf Number

HF 5823 B314 1970

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23.

The psychology of advertising

Author

Fennis, Bob Michaël, 1968- Stroebe, Wolfgang.

Preferred Shelf Number

ONLINE

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24.

Advertising in the marketplace

Author

Burke, John D., 1917- Grolier Business Library :

Preferred Shelf Number

HF 5823 B855 1980 20 VILT

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25.

Europe's best advertising

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=464844

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26.

Local/global Shakespeare and advertising

Author

Minier, Márta, editor. Montironi, Maria Elisa, editor. Paravano, Cristina, editor.

Preferred Shelf Number

PR3069 .A33

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003273271
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27.

Political advertising in the United States

Author

Fowler, Erika Franklin, author. Franz, Michael M., 1976- author. Ridout, Travis N., 1974- author.

Preferred Shelf Number

JF2112 .A4

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003165712
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28.

Innovation in branding and advertising communication

Author

Mas Manchón, Lluís, editor.

Preferred Shelf Number

HF5415.123 .I56 2021

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003009276
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29.

Information asymmetry in online advertising

Author

Wiktor, Jan W., author. Sanak-Kosmowska, Katarzyna, 1984- author.

Preferred Shelf Number

HF6146 .I58

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003134121
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30.

Translating promotional and advertising texts

Author

Torresi, Ira, author.

Preferred Shelf Number

P306.2 .T67 2021 EB

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003131595
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31.

Branding diversity new advertising and cultural strategies

Author

Khamis, Susie.

Preferred Shelf Number

HF5813 .U6

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9780429032257
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32.

Creative advertising strategies on screen

Author

Yurttaş, Özge Uluğ. Özkoçak, Yelda.

Preferred Shelf Number

HF5825 Y87 2019

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33.

Handbook of research on narrative advertising

Author

Yilmaz, Recep, editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2

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34.

Emotional appeals in advertising banking services

Author

Mogaji, Emmanuel, editor.

Preferred Shelf Number

ONLINE

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https://www.emerald.com/insight/publication/doi/10.1108/9781787562998

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35.

Handbook of International Advertising Research

Author

Cheng, Hong, 1958- editor.

Preferred Shelf Number

ONLINE(341521.1)

Electronic Access

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917
John Wiley http://dx.doi.org/10.1002/9781118378465
MyiLibrary http://www.myilibrary.com?id=571602

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36.

Advertising and public relations law

Author

Moore, Roy L. Maye, Carmen. Collins, Erik.

Preferred Shelf Number

ONLINE

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37.

The persuasive power of campaign advertising

Author

Ridout, Travis N., 1974- Franz, Michael M., 1976- Project Muse.

Preferred Shelf Number

ONLINE

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38.

Advertising its business, culture and careers

Author

Tibbs, Andy, 1964- Beattie, Trevor.

Preferred Shelf Number

ONLINE

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39.

Advertising a very short introduction

Author

Fletcher, Winston.

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=324048

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40.

Advertising in modern and postmodern times

Author

Odih, Pamela.

Preferred Shelf Number

ONLINE(367671.1)

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SAGE knowledge http://sk.sagepub.com/books/advertising-in-modern-and-postmodern-times

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41.

Advertising cultures gender, commerce, creativity

Author

Nixon, Sean, 1966-

Preferred Shelf Number

ONLINE(367670.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/advertising-cultures

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42.

The ultimate secrets of advertising

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(369746.1)

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SAGE knowledge http://sk.sagepub.com/books/the-ultimate-secrets-of-advertising

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43.

Advertising in tourism and leisure

Author

Morgan, Nigel. Pritchard, Annette, ort. yaz.

Preferred Shelf Number

HF 6161.T63 M67 2001

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44.

International advertising realities and myths

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(368581.1)

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SAGE knowledge http://sk.sagepub.com/books/international-advertising

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45.

Advertising to children concepts and controversies

Author

Macklin, M. Carole. Carlson, Les.

Preferred Shelf Number

ONLINE(367673.1)

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SAGE knowledge http://sk.sagepub.com/books/advertising-to-children

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46.

The language of advertising : written texts

Author

Goddard, Angela, 1954-

Preferred Shelf Number

PE 1422 G63 1998

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47.

My first sixty years in advertising

Author

Sackheim, Maxwell, 1890-

Preferred Shelf Number

HF 5861 S25 1970

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48.

Measuring advertising readership and results

Author

Starch, Daniel, 1883-

Preferred Shelf Number

HF 5827 S75 1966

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49.

Advances in Advertising Research (Vol. III) Current Insights and Future Trends

Author

Eisend, Martin. editor. Langner, Tobias. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4291-3

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50.

SPORT, ADVERTISING AND GLOBAL PROMOTIONAL CULTURE identities.

Author

Jackson, Steven J., 1958- editor. Andrews, David L., 1962- editor.

Preferred Shelf Number

GV706.5

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781315673929
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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51.

Advertising and consumer society : a critical introduction

Author

Holm, Nicholas, author.

Preferred Shelf Number

HF5811

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003253037
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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52.

Advertising and consumption : anthropological studies in Brazil

Author

Rocha, Everardo P. Guimarães, 1951- author.

Preferred Shelf Number

HF5813 .B8

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003176794
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53.

Creativity and advertising affect, events and process

Author

McStay, Andrew, 1975-

Preferred Shelf Number

ONLINE(344351.1)

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54.

Global marketing and advertising understanding cultural paradoxes

Author

Mooij, Marieke K. de, 1943-

Preferred Shelf Number

ONLINE

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55.

Advertising organizations and publications a resource guide

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(367672.1)

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SAGE knowledge http://sk.sagepub.com/books/advertising-organizations-and-publications

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56.

How advertising works the role of research

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(368480.1)

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SAGE knowledge http://sk.sagepub.com/books/how-advertising-works

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57.

ROUTLEDGE COMPANION TO THE HISTORY OF ADVERTISING

Preferred Shelf Number

HF5811

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003291947
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58.

Brand activism : advertising and the ethics of visibility

Author

Scalvini, Marco, author.

Preferred Shelf Number

HD69 .B7

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003105893
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59.

Photographers at work : essential business and production skills for photographers in editorial, design, and advertising

Author

Evening, Martin, author.

Preferred Shelf Number

TR154 E94 2015

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60.

D&AD50 : 50 years of excellence in design and advertising and the people that made it happen

Author

Stanley, Rod.

Preferred Shelf Number

NC997 D3 2012

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61.

Hands-on guide to creating Flash advertising from concept to tracking--microsites, video ads, and more

Author

Fincanon, Jason.

Preferred Shelf Number

ONLINE

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780240809496

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62.

HOW NOT TO HATE ADVERTISING : a creative's guide to a long and (dare i say) happy career in a... remarkably silly industry.

Author

Sonderup, Nick.

Preferred Shelf Number

HF5828.4

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781032615707
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63.

Beyond the screen : the future of television and advertising

Author

Aycock, Frank A., author.

Preferred Shelf Number

PN1992.55 .A94 2026 EB

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003625384
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64.

Anthropomorphism and animism in advertising : persuasive tactics and the influence on consumer behavior

Author

Karpin??ska-Krakowiak, Ma??gorzata, author.

Preferred Shelf Number

HF5415

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003657248
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65.

Human vs ChatGPT : language of advertising in beauty products advertisements

Author

Skubis, Ida, author. Kołodziejczyk, Dominika, author.

Preferred Shelf Number

HF5828.2

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003566441
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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66.

The regulation of gender stereotypes in advertising : law and policy in Europe

Author

Davies, David (Writer on law and sociology), author.

Preferred Shelf Number

KJE6580

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003336037
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67.

Crisis response advertising : insights and implications from COVID-19

Author

Hachtmann, Frauke, author.

Preferred Shelf Number

HF5811 .H27 2024

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003316879
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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68.

Integrated advertising, promotion, and marketing : communicating in a digital world

Author

Mishra, Anubhav, author. Tata, Sai Vijay, author.

Preferred Shelf Number

HF5415.12 .I5

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003458593
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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69.

Creative advertising concept and copy : a practical, multidisciplinary approach

Author

Miliopoulou, Georgia-Zozeta, author.

Preferred Shelf Number

HF5823

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003330721
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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70.

The cult of beauty : gender discourse in Indian advertising

Author

Jethwaney, Jaishri N., author.

Preferred Shelf Number

HF5813 .I4

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781032613604
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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71.

The Routledge companion to advertising and promotional culture

Author

West, Emily, editor. McAllister, Matthew P., editor.

Preferred Shelf Number

HF5823

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003124870
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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72.

Mixed media : moral distinctions in advertising, public relations, and journalism

Author

Bivins, Thomas H. (Thomas Harvey), 1947- author.

Preferred Shelf Number

P94

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003290674
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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73.

The effects of social media advertising in China : theory, practices and implications

Author

Xuan, Changchun, 1981- author.

Preferred Shelf Number

HF6146 .I58

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003310594
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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74.

Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices

Author

Rodríguez-Rabadán Benito, María, author.

Preferred Shelf Number

HF5415.1255

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003310686
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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75.

Advertising management in a digital environment : text and cases

Author

Kelley, Larry D., 1955- author. Bartel Sheehan, Kim, 1958- author.

Preferred Shelf Number

HF5823 .K34425 2022

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003107828
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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76.

Strategic creativity a business field guide to advertising, branding, and design

Author

Landa, Robin, author.

Preferred Shelf Number

HD53

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003230786
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77.

Integrated marketing communication : advertising and promotion in a digital world

Author

Juska, Jerome M., author.

Preferred Shelf Number

HF6146 .I58

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9780367443382
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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78.

Advertising Design by Medium : A Visual and Verbal Approach.

Author

Blakeman, Robyn, 1958-

Preferred Shelf Number

HF5823

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003255123
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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79.

Introduction to advertising : understanding and managing the advertising process

Author

Mogaji, Emmanuel, author.

Preferred Shelf Number

HF5823

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003008729
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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80.

Strategic communications in Russia : public relations and advertising

Author

Tsetsura, Katerina, editor. Kruckeberg, Dean, editor.

Preferred Shelf Number

HD59.6 .R8 S74 2021

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Taylor & Francis https://www.taylorfrancis.com/books/9781003018926
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81.

Computational advertising : market and technologies for internet commercial monetization

Author

Liu, Peng, author. Wang, Chao, author.

Preferred Shelf Number

HF6146 .I58 L58 2020

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Taylor & Francis https://www.taylorfrancis.com/books/9780429262654
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82.

Food advertising and childhood obesity : examining food type, brand mascot physique, health message and media

Author

Esmaeilpour, Fariba, author. Nashtaee, Mitra Shabani, author.

Preferred Shelf Number

HF5415.332 .C45

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Taylor & Francis https://www.taylorfrancis.com/books/9780429344435
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83.

Communications writing and design : the integrated manual for marketing, advertising, and public relations

Author

DiMarco, John, editor.

Preferred Shelf Number

HM851

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https://onlinelibrary.wiley.com/doi/book/10.1002/9781119267485

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84.

Machine-to-machine marketing (m3) via anonymous advertising apps anywhere anytime (a5)

Author

MENA, JESUS.

Preferred Shelf Number

HF6146 .I58

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Taylor & Francis https://www.taylorfrancis.com/books/9780429189517
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85.

Advertising in new formats and media : current research and implications for marketers

Author

Pelsmacker, Patrick de, 1957- editor.

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ONLINE

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https://www.emerald.com/insight/publication/doi/10.1108/9781785603129

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86.

Postmodern advertising in Japan seduction, visual culture, and the Tokyo Art Directors Club

Author

Bartal, Ory. Project Muse.

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ONLINE(324404.1)

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87.

The poster art, advertising, design, and collecting, 1860s/1900s

Author

Iskin, Ruth. Project Muse.

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ONLINE(323947.1)

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88.

The media handbook : a complete guide to advertising media selection, planning, research, and buying

Author

Katz, Helen E., author.

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HF5826.5 K38 2014

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89.

A word from our sponsor admen, advertising, and the golden age of radio

Author

Meyers, Cynthia B. Project Muse.

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ONLINE

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90.

Targeted Advertising Technologies in the ICT Space A Use Case Driven Analysis

Author

Schlee, Christian. author. SpringerLink (Online service)

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ONLINE(335361.1)

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http://dx.doi.org/10.1007/978-3-8348-2396-0

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91.

Cover image for Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

Author

Vecchiato, Giovanni. author. Cherubino, Patrizia. author. Trettel, Arianna. author. Babiloni, Fabio. author. SpringerLink (Online service)

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ONLINE(334526.1)

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http://dx.doi.org/10.1007/978-3-642-38064-8

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92.

Digital video recorders : DVRs changing TV and advertising forever

Author

Schaeffler, Jimmy.

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ONLINE(342478.1)

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93.

Literary advertising and the shaping of British romanticism

Author

Mason, Nicholas, 1970- Project Muse.

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94.

Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising

Author

Klapdor, Sebastian. author. SpringerLink (Online service)

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ONLINE(335272.1)

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http://dx.doi.org/10.1007/978-3-658-01732-3

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95.

Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising

Author

Rosengren, Sara. editor. Dahlén, Micael. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)

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ONLINE(335282.1)

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http://dx.doi.org/10.1007/978-3-658-02365-2

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96.

The Routledge companion to advertising and promotional culture

Author

McAllister, Matthew P. West, Emily.

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ONLINE(344431.1)

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97.

The Definitive Guide to Google AdWords Create Versatile and Powerful Marketing and Advertising Campaigns

Author

Weller, Bart. author. Calcott, Lori. author. SpringerLink (Online service)

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ONLINE

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http://dx.doi.org/10.1007/978-1-4302-4015-0

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98.

Fashioning Intellectual Property Exhibition, Advertising and the Press, 1789–1918

Author

Richardson, Megan. Thomas, Julian.

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ONLINE

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Access by subscription

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99.

Key Enablers for User-Centric Advertising Across Next Generation Networks

Author

de Oliveira Simoes, Jose Miguel de Oliveira Simoes, Jose Miguel, ed.

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ONLINE

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http://dx.doi.org/10.1049/PBTE056E

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100.

Marketing without advertising brand preference and consumer choice in Cuba

Author

Morales, Emilio, 1969- Scarpaci, Joseph L.

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ONLINE

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101.

Advertising and reality a global study of representation and content

Author

Hetsroni, Amir.

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ONLINE

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102.

Advertising at war business, consumers, and government in the 1940s

Author

Stole, Inger L. Project Muse.

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103.

The holiday makers magazines, advertising, and mass tourism in postwar America

Author

Popp, Richard K., 1977- Project Muse.

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104.

Advertising and promotion : an integrated marketing communications perspective

Author

Belch, George Eugene. Belch, Michael A., ort. yaz.

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HF5823 B387 2012

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105.

Online consumer behavior theory and research in social media, advertising, and e-tail

Author

Close, Angeline.

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ONLINE

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106.

The sounds of capitalism advertising, music, and the conquest of culture

Author

Taylor, Timothy Dean.

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ONLINE

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107.

The rise of advertising in the United States a history of innovation to 1960

Author

Applegate, Edd.

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ONLINE

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108.

Seducing the subconscious the psychology of emotional influence in advertising

Author

Heath, Robert, 1947-

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ONLINE

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109.

Ads, fads, and consumer culture advertising's impact on American character and society

Author

Berger, Arthur Asa, 1933-

Preferred Shelf Number

ONLINE

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110.

Black social dance in television advertising an analytical history

Author

Huntington, Carla Stalling, 1961-

Preferred Shelf Number

ONLINE

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111.

The mood of information a critique of online behavioural advertising

Author

McStay, Andrew, 1975-

Preferred Shelf Number

ONLINE

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112.

Manager's guide to marketing, advertising, and publicity

Author

Callen, Barry.

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ONLINE

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113.

Globalisation and advertising in emerging economies Brazil, Russia, India and China

Author

Ciochetto, Lynne.

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ONLINE

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114.

The globalization of advertising agencies, cities and spaces of creativity

Author

Beaverstock, Jonathan V.

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ONLINE

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115.

The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency

Author

Sugiyama, Kotaro. Andree, Tim.

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ONLINE

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116.

Advertising empire race and visual culture in imperial Germany

Author

Ciarlo, David.

Preferred Shelf Number

ONLINE

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117.

Housework and housewives in modern American advertising married to the mop

Author

Neuhaus, Jessamyn.

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ONLINE

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118.

Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice

Author

Okazaki, Shintaro. editor. SpringerLink (Online service)

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ONLINE

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http://dx.doi.org/10.1007/978-3-8349-6854-8

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119.

Flash advertising flash platform development of microsites, advergames, and branded applications

Author

Fincanon, Jason.

Preferred Shelf Number

ONLINE

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ScienceDirect http://www.sciencedirect.com/science/book/9780240813455

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120.

Advances in Advertising Research (Vol. 1) Cutting Edge International Research

Author

Terlutter, Ralf. editor. Diehl, Sandra. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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121.

Freud on Madison Avenue motivation research and subliminal advertising in America

Author

Samuel, Lawrence R. Project Muse.

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ONLINE

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122.

Flash advertising flash platform development of microsites, advergames, and branded applications

Author

Fincanon, Jason.

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ONLINE

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123.

The media handbook a complete guide to advertising media selection, planning, research, and buying

Author

Katz, Helen E.

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ONLINE

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124.

Alcohol advertising and young people's drinking representation, reception and regulation

Author

Gunter, Barrie. Hansen, Anders, 1957- Touri, Maria, 1977-

Preferred Shelf Number

ONLINE

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125.

Children and advertising what do they think about advertisements and how are they affected by advertisements?

Author

Şener, Arzu. Güven, Seval. Boylu, Ayfer Aydiner.

Preferred Shelf Number

HQ784.T4 S46 2010

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126.

Children and advertising what do they think about advertisements, how are they affected by advertisements?

Author

Sener, Arzu. Guven, Seval. Boylu, Ayfer Aydiner.

Preferred Shelf Number

ONLINE

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127.

Cover image for Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierung

Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierung

Author

Lammenett, Erwin. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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http://dx.doi.org/10.1007/978-3-8349-8251-3

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128.

Digital video recorders DVRs changing TV and advertising forever

Author

Schaeffler, Jimmy.

Preferred Shelf Number

ONLINE

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780240811161

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129.

Marketing in developing countries Nigerian advertising in a global and technological economy

Author

Alozie, Emmanuel C.

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ONLINE

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130.

Mixed media moral distinctions in advertising, public relations, and journalism

Author

Bivins, Thomas H. (Thomas Harvey), 1947-

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131.

Digital signage software, networks, advertising, and displays : a primer for understanding the business

Author

Schaeffler, Jimmy.

Preferred Shelf Number

ONLINE

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ScienceDirect http://www.sciencedirect.com/science/book/9780240810416

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132.

Issues in American advertising : media, society, and a changing world

Author

Reichert, Tom.

Preferred Shelf Number

HF5822 I87 2008

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133.

In-Game Advertising — Werbung in Computerspielen Strategien und Konzepte

Author

Thomas, Wolfgang. author. Stammermann, Ludger. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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http://dx.doi.org/10.1007/978-3-8349-9542-1

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134.

TYPO3 Online-Marketing-Guide Affiliate- und E-Mail-Marketing, Keyword-Advertising, Suchmaschinen-Optimierung mit TYPO3

Author

Lammenett, Erwin. author. Koch, Stefan. author. Studnitz, Andreas. author. Vasilkevich, Taras. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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http://dx.doi.org/10.1007/978-3-8349-9211-6

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135.

Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierung

Author

Lammenett, Erwin. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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http://dx.doi.org/10.1007/978-3-8349-9270-3

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136.

International Advertising and Communication Current Insights and Empirical Findings

Author

Diehl, Sandra. editor. Terlutter, Ralf. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/3-8350-5702-2

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137.

Sport, culture and advertising : identities, commodities and the politics of representation

Author

Jackson, Steven J., 1958-, ed. Andrews, David L., 1962-, ed.

Preferred Shelf Number

GV 706.5 S697 2005

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138.

Effective advertising understanding when, how, and why advertising works

Author

Tellis, Gerard J., 1950-

Preferred Shelf Number

ONLINE(368199.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/effective-advertising

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139.

Fables, fashions, and facts about advertising a study of 28 enduring myths

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(368299.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/fables-fashions-and-facts-about-advertising

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140.

Advertising and promotion : an integrated marketing communications perspective

Author

Belch, George Eugene Belch, Michael A., ort. yaz.

Preferred Shelf Number

HF 5823 B387 2004

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141.

What is brand equity, anyway? : selected papers on brands and advertising

Author

Feldwick, Paul.

Preferred Shelf Number

HD 69.B7 F45 2002

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142.

Advertising promotion : Suplemental aspects of integrated marketing communications

Author

Shimp, Terence A.

Preferred Shelf Number

HF 5415.123 S54 2000

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143.

Max Bill : Typografie, Reklame, Buchgestaltung = Max Bill : typography, advertising, book design

Author

Fleischmann, Gerd. Bosshard, Hans Rudolph, 1929- Bignens, Christoph.

Preferred Shelf Number

NC999.6.S9 B556 1999

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144.

The advertising business operations, creativity, media planning, integrated communications

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(369522.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/the-advertising-business

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145.

How to use advertising to build strong brands

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(368504.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/how-to-use-advertising-to-build-strong-brands

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146.

Visual persuasion the role of images in advertising

Author

Messaris, Paul.

Preferred Shelf Number

ONLINE(369916.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/visual-persuasion

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147.

Werbewörterbuch : Deutsch, English, Francais = Advertising dictionary = Dictionnaire de la publicite

Author

Koschnick, Wolfgang J., 1942- hrsg.

Preferred Shelf Number

HF5803 W47 1994

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148.

Industrial marketing communications : business-to-business advertising, promotion and PR

Author

Hart, Norman A.

Preferred Shelf Number

HF 5415 H372 1993

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149.

A linguistic analysis of the language Used in Turkish advertising

Author

İnce, Işıl. Department of Linguistics in Accordance with the Regulations Thesis.

Preferred Shelf Number

TEZ 2167 .I53 1993

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150.

The Art of persuasion; a history of advertising photography

Author

Sobieszek, Robert A., 1943-

Preferred Shelf Number

TR 690.4 S63 1988

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151.

The 50th Annual of advertising editorial and television art anddesing.

Author

Art Directors Club Of New York.

Preferred Shelf Number

HF 5827 A7 1971

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152.

Ideation

Author

Mahon, Nik.

Preferred Shelf Number

ONLINE

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153.

AFRICAN LUXURY BRANDING from soft power to queer futures.

Author

Iqani, Mehita.

Preferred Shelf Number

HF5415.1255

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003227038
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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154.

Branded entertainment in Korea

Author

Yoon, Hyunsun, author.

Preferred Shelf Number

HF5415.1255

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9780429262043
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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155.

Graphis.

Author

B.Martin Pedersen Graphis

Preferred Shelf Number

ALFABETİK V.280281282 1992

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156.

The Routledge companion to marketing and sustainability

Author

Peattie, Ken editor

Preferred Shelf Number

HF5414

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003412397
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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157.

Consumer society and ecological crisis

Author

Meier, Leslie M., author.

Preferred Shelf Number

HC79 .C6 M43 2023 EB

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003001621
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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158.

PDN : Photo district news.

Format:

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159.

Audiovisual translation in India : trends and practices

Author

Rachabattuni, Priyanka, author. Rao, J. Prabhakar, author.

Preferred Shelf Number

P306.93

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003515838
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160.

LOYALTY MANAGEMENT driving engagement with loyalty programs and customer experiences.

Author

Ziliani, Cristina, author. Ieva, Marco (Research fellow in marketing), author.

Preferred Shelf Number

HF5415.525

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003400783
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161.

NeuroAI : winning the minds of consumers with neuroscience powered GenAI

Author

Pradeep, A. K., 1963- author. Chakravarty, Rajat, author. Acharya, Anirudh, author. Dev, Ratnakar, author.

Preferred Shelf Number

HF5415.125 .P73 2025

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781394310371

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162.

The next dimension : how to use augmented reality for business growth in the era of spatial computing

Author

Emrich, Tom, author.

Preferred Shelf Number

HF5415 .E643 2025

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https://onlinelibrary.wiley.com/doi/book/10.1002/9781394310487

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163.

The handbook of linguistic landscapes and multilingualism

Author

Gorter Durk, editor. Cenoz Jasone, editor.

Preferred Shelf Number

GT3910

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https://onlinelibrary.wiley.com/doi/book/10.1002/9781394231805

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164.

Sexuality in marketing and consumption : queer theory, feminist research, and intersectionality

Author

Daskalopoulou, Athanasia, editor. Pirani, Daniela, editor. Östberg, Jacob, editor.

Preferred Shelf Number

HF5827.85

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003454533
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165.

Fashion marketing and communications : theory and practice across the fashion industry

Author

Mitterfellner, Olga, 1978- author.

Preferred Shelf Number

HF6161 .C44

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003449157
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166.

Women's health and corporate marketing

Author

Hunter, Mary (Writer on women's health), editor.

Preferred Shelf Number

RA778

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Taylor & Francis https://www.taylorfrancis.com/books/9781003472711
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167.

News, inc. : brand and advocacy journalism across media

Author

Dowling, David Oakey, 1967- author.

Preferred Shelf Number

PN4784 .O24

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003616931
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168.

Diversity, equity, and inclusion in strategic communications : becoming culturally proficient communicators

Author

Bush, Lee (Professor of strategic communications), author. Lindsey, Karen (Professor of strategic communications), author.

Preferred Shelf Number

HD30.3

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003411796
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169.

Influencer marketing : building brand communities and engagement

Author

Costello, Joyce, editor. Yesiloglu, Sevil, editor.

Preferred Shelf Number

HF5415

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003434498
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170.

Online social networks in business frameworks

Author

Rathi, Sudhir Kumar, editor. Keswani, Bright. Saxena, Rakesh Kumar. Kapoor, Sumit Kumar. Gupta, Sangita.

Preferred Shelf Number

HF5415.1265 .O55 2024

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https://onlinelibrary.wiley.com/doi/book/10.1002/9781394231126

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171.

STRATEGIC MEDIA PLANNING AND BUYING integration of traditional and digital media.

Author

Rathore, Basant.

Preferred Shelf Number

HF5826.5

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781032724539
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172.

Shopping as comedy : a Victorian scrapbook

Author

Easley, Alexis, 1963- editor. Parrett, Jeremy, writer of foreword.

Preferred Shelf Number

PR3991 .A1

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781032725864
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173.

Word-of-mouth in contemporary Hollywood

Author

Hewitt, Simon (College teacher), author.

Preferred Shelf Number

PN1993.5 .U65

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Taylor & Francis https://www.taylorfrancis.com/books/9781003328575
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174.

Brands and branding : strategy to build and nurture brands

Author

Aggarwal, Ashita, author. Commuri, Suraj, author.

Preferred Shelf Number

HF5415.1255

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003457282
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175.

Contemporary marketing and consumer behaviour in sustainable tourism

Author

Palazzo, Maria, editor. Foroudi, Pantea, 1974- editor.

Preferred Shelf Number

HF6161 .T63

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Taylor & Francis https://www.taylorfrancis.com/books/9781003388593
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176.

Digital public relations and marketing communication trends in Africa

Author

Njathi, Anne W., author. Watkins, Brandi, author.

Preferred Shelf Number

HD59.6 .A35

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781032689654
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177.

The language of deception : weaponizing next generation AI

Author

Hutchens, Justin, author.

Preferred Shelf Number

QA76.9 .N38

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https://onlinelibrary.wiley.com/doi/book/10.1002/9781394277148

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178.

The 90 day brand plan : how to unleash your personal brand to dominate the competition and scale your business

Author

Walker, Dain, author.

Preferred Shelf Number

HF5415.1255 .W35 2024

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308729

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179.

Springer Handbook of Augmented Reality

Author

Nee, Andrew Yeh Ching. editor. Ong, Soh Khim. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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https://doi.org/10.1007/978-3-030-67822-7

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180.

Cover image for HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I

HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I

Author

Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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https://doi.org/10.1007/978-3-031-35969-9

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181.

HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part II

Author

Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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https://doi.org/10.1007/978-3-031-36049-7

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182.

Cover image for Human Interface and the Management of Information Thematic Area, HIMI 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I

Human Interface and the Management of Information Thematic Area, HIMI 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I

Author

Mori, Hirohiko. editor. Asahi, Yumi. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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https://doi.org/10.1007/978-3-031-35132-7

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183.

2nd EAI International Conference on Smart Technology

Author

Torres-Guerrero, Francisco. editor. Neira-Tovar, Leticia. editor. Bacca-Acosta, Jorge. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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https://doi.org/10.1007/978-3-031-07670-1

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184.

Proceedings of International Conference on Recent Innovations in Computing ICRIC 2022, Volume 1

Author

Singh, Yashwant. editor. Singh, Pradeep Kumar. editor. Kolekar, Maheshkumar H. editor. Kar, Arpan Kumar. editor. Gonçalves, Paulo J. Sequeira. editor.

Preferred Shelf Number

ONLINE

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https://doi.org/10.1007/978-981-19-9876-8

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185.

Current and Future Trends on Intelligent Technology Adoption Volume 1

Author

Al-Sharafi, Mohammed A. editor. Al-Emran, Mostafa. editor. Tan, Garry Wei-Han. editor. Ooi, Keng-Boon. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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https://doi.org/10.1007/978-3-031-48397-4

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186.

Ethics in Artificial Intelligence: Bias, Fairness and Beyond

Author

Mukherjee, Animesh. editor. Kulshrestha, Juhi. editor. Chakraborty, Abhijnan. editor. Kumar, Srijan. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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https://doi.org/10.1007/978-981-99-7184-8

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187.

Breastfeeding and Metabolic Programming

Author

Şahin, Özlem Naciye. editor. Briana, Despina D. editor. Di Renzo, Gian Carlo. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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https://doi.org/10.1007/978-3-031-33278-4

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188.

Communication Design and Branding A Multidisciplinary Approach

Author

Martins, Nuno. editor. Raposo, Daniel. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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https://doi.org/10.1007/978-3-031-35385-7

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189.

Advances in Design, Music and Arts II 8th International Meeting of Research in Music, Arts and Design, EIMAD 2022, July 7-9, 2022

Author

Raposo, Daniel. editor. Neves, João. editor. Silva, Ricardo. editor. Correia Castilho, Luísa. editor. Dias, Rui. editor. (orcid)0000-0001-8493-7121

Preferred Shelf Number

ONLINE

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https://doi.org/10.1007/978-3-031-09659-4

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190.

Machine Learning Contests: A Guidebook

Author

He, Wang. author. Liu, Peng. author. Qian, Qian. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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https://doi.org/10.1007/978-981-99-3723-3

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191.

101 derste reklamcılık : reklamcılık hakkında bilmeniz gereken her şey

Author

Arrington, Tracy Frederick, Matthew Şen, Nilüfer, çeviren.

Preferred Shelf Number

HF5814 A7719 2023

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192.

Intelligent Computing and Communication Proceedings of 6th ICICC 2022

Author

Seetha, M. editor. Peddoju, Sateesh K. editor. Pendyala, Vishnu. editor. Chakravarthy, Vedula V. S. S. S. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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https://doi.org/10.1007/978-981-99-1588-0

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193.

STRATEGIC INTEGRATED MARKETING COMMUNICATIONS

Author

Percy, Larry.

Preferred Shelf Number

HF5415.123

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003169635
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194.

Contemporary issues in luxury brand management

Author

Studente, Sylvie, editor. Cattaneo, Eleonora, editor.

Preferred Shelf Number

HD9999 .L852

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003015826
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195.

Reklam kampanya yönetimi

Author

Babür Tosun, Nurhan. Dönmez, Mevlüt Sedat. Ülker, Yelda.

Preferred Shelf Number

HF5823 B33 2023

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196.

Cover image for Cyber Security Intelligence and Analytics The 5th International Conference on Cyber Security Intelligence and Analytics (CSIA 2023), Volume 1

Cyber Security Intelligence and Analytics The 5th International Conference on Cyber Security Intelligence and Analytics (CSIA 2023), Volume 1

Author

Xu, Zheng. editor. Alrabaee, Saed. editor. Loyola-González, Octavio. editor. Cahyani, Niken Dwi Wahyu. editor. Ab Rahman, Nurul Hidayah. editor.

Preferred Shelf Number

ONLINE

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https://doi.org/10.1007/978-3-031-31860-3

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197.

Brand psychology : the art and science of building strong brands

Author

Busche, Laura, author.

Preferred Shelf Number

HF5415.1255

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003336693
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198.

APPRAISAL AND THE TRANSCREATION OF MARKETING TEXTS; PERSUASION IN CHINESE AND ENGLISH

Author

Ho, Nga-Ki Mavis.

Preferred Shelf Number

HF5823

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003290575
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199.

Depth public relations : after the masquerade

Author

Fawkes, Johanna, author.

Preferred Shelf Number

HM1221 .F35 2023

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781351121910
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200.

BRANDING BERLIN from division to the cultural capital of europe

Author

Sark, Katrina, author.

Preferred Shelf Number

HF5415.1255

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003403067
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201.

ART OF VOICE ACTING the craft and business of performing for voiceover.

Author

Alburger, James R., 1950-

Preferred Shelf Number

PN1992.8 .A6

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003335160
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202.

The handbook on religion and communication

Author

Cohen, Yoel, 1953- editor. Soukup, Paul S., editor.

Preferred Shelf Number

P94

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119671619

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203.

Middle market M & A : handbook for advisors, investors, and business owners

Author

Marks, Kenneth H., author. Blees, Christian W., author. Nall, Michael R., author. Stewart, Thomas A., 1948- author.

Preferred Shelf Number

HG4028 .M4 M377 2023 EB

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119828150

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204.

Reklamcılığın temel ilkeleri

Author

Yücel, Halime.

Preferred Shelf Number

HF5823 Y92 2022

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205.

Dikkat et!!! reklam var...

Author

Yaman, Fikret.

Preferred Shelf Number

HM1221 Y37 2022

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206.

Invention in PR

Author

Ritchie, Adam (Public relations advocate), author.

Preferred Shelf Number

HD53

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003216872
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207.

Fundamentals of drug development

Author

Barrett, Jeffrey S., author.

Preferred Shelf Number

RM301.25 .B37 2022

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119913276

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208.

The Routledge companion to corporate branding

Author

Iglesias, Oriol, editor. Ind, Nicholas, editor. Schultz, Majken, editor.

Preferred Shelf Number

HF5415.1255 .R687 2022

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003035749
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209.

Branded content : the fateful merging of media and marketing

Author

Hardy, Jonathan, 1963- author.

Preferred Shelf Number

HF6146 .P78 H39 2022

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781315641065
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210.

The photographer's career guide to shooting production stills for film and television

Author

Downs, Jace, 1978- author. Rodriguez Ornelas, Pedro, illustrator.

Preferred Shelf Number

TR817

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003183129
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211.

Reklam ustaları 3

Author

Elden, Müge. Akyol, Zöhre.

Preferred Shelf Number

HF5810.A2 R46 2021

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212.

Türk reklam hukuku (AB hukuku ile mukayeseli)

Author

Aslan, Adem.

Preferred Shelf Number

KKX3280 A85 2021

Format:

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213.

Hap : marka strateji reklam

Author

Batislam, Erol.

Preferred Shelf Number

HF5813.T9 B38 2021

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214.

Şok reklamcılık : "hiç beklemediğin bir anda"

Author

Darıcı, Sefer. Çetinkaya, Aysel.

Preferred Shelf Number

HF5823 D375 2021

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215.

Satan reklam yaratmak

Author

Sullivan, Luke. Bennett, Sam. Özata, Nadir.

Preferred Shelf Number

HF5825 S8819 2021

Format:

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216.

Osmanlı matbuat kapitalizmi ve milliyetçilik (1913-1914)

Author

Odabaşı, İ. Arda.

Preferred Shelf Number

PN5355 O33 2021

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217.

Reklam araştırmaları

Author

Karaçor, Süleyman Erdoğan, Merve Gençyürek Akcan, Burçe

Preferred Shelf Number

HF5821 R455 2021

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218.

Vivendi : a key player in global entertainment and media

Author

Bouquillion, Philippe, author.

Preferred Shelf Number

HD2856.12 .V58

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003095118
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219.

Decoding Coca-Cola : a biography of a global brand

Author

Crawford, Robert, 1975- editor. Brennan, Linda L., editor. Khamis, Susie, editor.

Preferred Shelf Number

HF5415.1255 .D43 2021

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781351024020
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220.

Corporate heritage marketing : using the past as a strategic asset

Author

Riviezzo, Angelo, author. Garofano, Antonella, author. Napolitano, Maria Rosaria, author.

Preferred Shelf Number

HF5415.12 .I8 R58 2021 EB

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003167259
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221.

Music and sound in the worlds of Michel Gondry

Author

McQuiston, Kate, author.

Preferred Shelf Number

ML2075 .M368 2021

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9780429276422
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222.

Discourses of perfection representing cosmetic procedures and beauty products in UK lifestyle magazines

Author

Hermans, Anne-Mette, author.

Preferred Shelf Number

HQ1220 .G7

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003001973
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223.

Wiley GAAP : financial statement disclosures manual

Author

Flood, Joanne M., author.

Preferred Shelf Number

HF5658

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119541882

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224.

Cognitive engineering for next generation computing : a practical analytical approach

Author

Prakash, Kolla Bhanu, editor. Kanagachidambaresan, G. R., 1988- editor. Srikanth, V., editor. Vamsidhar, E., editor.

Preferred Shelf Number

QA76.9 .H85 C639 2021

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119711308

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225.

Digital dawn in adland : transforming Australian agencies

Author

Crawford, Robert, 1975- author.

Preferred Shelf Number

HF5813 .A8 C74 2021

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9780429401497
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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226.

Consumer behaviour and social network sites : the impact of negative word of mouth

Author

Zaraket, Sarah, author.

Preferred Shelf Number

HF5415.32

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003081272
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227.

Marketing communications

Author

Eagle, Lynne, author.

Preferred Shelf Number

HF5415.123 .E24 2021

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003089292
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228.

The handbook of communication rights, law, and ethics : seeking universality, equality, freedom and dignity

Author

Corredoira y Alfonso, Loreto, editor. Bel Mallen, Ignacio, editor. Cetina Presuel, Rodrigo, editor.

Preferred Shelf Number

K4240 .H355 2021

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119719564

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229.

Marketing for sustainable development : rethinking consumption models

Author

Dekhili, Sihem, editor.

Preferred Shelf Number

HC79 .E5

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119882176

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230.

Principles of strategic communication

Author

Holtzhausen, Derina Rhoda, author. Fullerton, Jami A., 1963- author. Lewis, Bobbi Kay, 1970- author. Shipka, Danny, 1967- author.

Preferred Shelf Number

HF5718

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003002048
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231.

Dijital reklamcılık

Author

Öcal, Derya. Polat, Hıdır.

Preferred Shelf Number

HF6146.I58 D46 2020

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232.

Fikir nasıl bulunur

Author

Foster, Jack. Tayanç, Dinç, çeviren Hasdemir, Umut, editör Foster, Larry, çizen

Preferred Shelf Number

PN147 F67819 2020

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233.

The poster : 200 years of art and history

Author

Döring, Jürgen, 1954- author, editor, curator. Hurd, Philippa, translator. Pepper, Ian, translator. Trenker, Sarah, translator. Beyerle, Tulga, editor, publisher.

Format:

Availability

~0

Available:
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234.

Reklam perspektifleri

Author

Yurttaş, Özge Uluğ.

Preferred Shelf Number

HF5821 R355 2020

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235.

Televizyon reklamcılığı : dün bugün yarın

Author

Erol, E. Gülbuğ.

Preferred Shelf Number

HF6146.T42 E76 2020

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236.

Gelenekselden yeni nesile tüm yönleriyle uluslararası reklamcılık

Author

Köktener, Aysun.

Preferred Shelf Number

HF5823 G454 2020

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237.

Bilinçaltını ayartmak : reklam psikolojisi

Author

Heath, Robert.

Preferred Shelf Number

HF5822 H4319 2020

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238.

Reklamlarda toplumsal cinsiyet

Author

Goffman, Erving. Kılıçer, Devrim. Öz, Fahri.

Preferred Shelf Number

HF5827 G5719 2020

Format:

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239.

Eğer Ogilvy değilseniz bir fikir yaratmanın yolları : reklamcılığın gizli silahları

Author

Ivanov, Alexey.

Preferred Shelf Number

HF5821 I936 2020

Format:

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240.

Siyasal iletişim yazıları

Author

Akgül, Murat. Başarır, Murat.

Preferred Shelf Number

JA85 S93 2020

Format:

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241.

Reklam ikna ve ideoloji

Author

Sadakaoğlu, Mustafa C.

Preferred Shelf Number

HF5823 S33 2020

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242.

Sosyal medya, reklam ve marka üçgeni

Author

Efendioğlu, İbrahim Halil. Durmaz, Yakup.

Preferred Shelf Number

HF5821 E34 2020

Format:

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243.

The effect of tv advertisements of ulker toto and kinder surprise chocolates on Turkish children

Author

Başev, Sinem Eyice.

Preferred Shelf Number

HQ784 B37 2020

Format:

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244.

The skeptic's guide to sports science : confronting myths of the health and fitness industry

Author

Tiller, Nicholas B., author.

Preferred Shelf Number

GV558

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9780429446160
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245.

The hero trap : how to win in a post-purpose market by putting people in charge

Author

Kolster, Thomas, 1978- author.

Preferred Shelf Number

HD58.7 .K644 2020

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9780429281457
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246.

Cultural mediations of brands : unadvertization and quest for authority

Author

Marti, Caroline.

Preferred Shelf Number

HF5415.13

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119694540

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247.

Effective SEO and content marketing : the ultimate guide for maximizing free web traffic

Author

Papagiannis, Nicholas, author.

Preferred Shelf Number

HF5415.1265

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119628682

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248.

Security engineering : a guide to building dependable distributed systems

Author

Anderson, Ross. http://viaf.org/viaf/sourceID/LC%7cnb2004300232

Preferred Shelf Number

QA76.9 .A25

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119644682

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249.

A companion to photography

Author

Bull, Stephen, 1971- editor.

Preferred Shelf Number

TR185 .C66 2020

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781118598764

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250.

Women of color in tech : a blueprint for inspiring and mentoring the next generation of technology innovators

Author

Tedrick, Susanne.

Preferred Shelf Number

T36

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119633532

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251.

Exploring communication ethics : a socratic approach

Author

Bobbitt, Randy, 1955- author.

Preferred Shelf Number

P94 .B635 2020

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9780429324475
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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252.

Public relations, branding and authenticity : brand communications in the digital age

Author

Rees, Sian (Associate professor), author.

Preferred Shelf Number

HF5415.1255 .R44 2020 EB

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9780429022685
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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253.

Brands on a mission : how to achieve social impact and business growth through purpose

Author

Sidibe, Myriam, 1976- author.

Preferred Shelf Number

HD69 .B7 S53 2020

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9780367855437
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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254.

Handbook of world Englishes

Author

Nelson, Cecil L., editor. Proshina, Z. G. (Zoi͡a Grigorʹevna), editor. Davis, Daniel R., editor. Kachru, Braj B., editor. Kachru, Yamuna, editor.

Preferred Shelf Number

PE2751 .H36 2020

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119147282

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255.

Re-presentation policies of the fashion industry : discourse, apparatus and power

Author

Mouratidou, Eleni.

Preferred Shelf Number

HD9940 .A2

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119779483

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256.

Communicating fashion brands : theoretical and practical perspectives

Author

Huggard, Emily, editor. Cope, Jon, editor.

Preferred Shelf Number

HF6161 .C44 C66 2020 EB

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9780429464423
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257.

Dijital çağda Ogilvy'ye göre reklamcılık

Author

Young, Miles.

Preferred Shelf Number

HF5823.O36 Y68 2019

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258.

Markalaşmada transmedya hikayeciliği : bir yeni medya yaklaşımı

Author

Karcı, H. Deniz. Balcı, Şükrü.

Preferred Shelf Number

HF5415.1265 K37 2019

Format:

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259.

Reklam ve tüketim : Türkiye’de reklamın yarım asırlık geçmişi

Author

Cılızoğlu, Gamze Yetkin.

Preferred Shelf Number

HF5813.T9 C55 2019

Format:

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260.

Medya planlamasında kullanılan araştırmalar ve veriler

Author

Cem, İsmail Hayri. Akman, Zeynep Hale.

Preferred Shelf Number

HF5826.5 C46 2019

Format:

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261.

Maksimum korunma : korku çağında reklam

Author

Kabakcı, Gökçe Zeybek, yazar.

Preferred Shelf Number

HF5823 K33 2019

Format:

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262.

Adweek reklam yazarının elkitabı : etkili reklam ve pazarlama metni yazma teknikleri

Author

Sugarman, Joseph, 1938- Özer, Aytül.

Preferred Shelf Number

HF5825 S87819 2019

Format:

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263.

Alıcısı hazır : kendini pazarlayan ürün, hizmet ve iş fikirleri yaratmak

Author

Bogusky, A. M. (Alex M.) Winsor, John, 1959- Göktem, Levent.

Preferred Shelf Number

HF5415.153 B6419 2019

Format:

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264.

Türkiye ve dünyadan örneklerle seçim kazandıran kampanyalar

Author

Özkan, Necati.

Preferred Shelf Number

JQ1809.A5 O93 2019

Format:

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265.

Youtube masalı

Author

Gök, Kerem. Balkan, İlker.

Preferred Shelf Number

HF5415.1265 G65 2019

Format:

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266.

Televizyon reklam filmlerinin tüketici davranışlarına etkisi

Author

Özdemir, Zafer.

Preferred Shelf Number

HF6146 O93 2019

Format:

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267.

Business hack : the wealth dragon way to build a successful business in the digital age

Author

Lee, John, 1981- author.

Preferred Shelf Number

HF5415.1265 .L44 2019

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119542322

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268.

Digital information ecosystems : smart press

Author

Augey, Dominique, author. Alcaraz, Marina.

Preferred Shelf Number

PN4784 .O62 .A944 2019

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119579717

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269.

The media in Arab countries : from development theories to cooperation policies

Author

Guaaybess, Tourya, author.

Preferred Shelf Number

P92 .A65 G83 2019 EB

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119579786

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270.

The strategic digital media entrepreneur

Author

Abernathy, Penelope Muse, 1951- author. Sciarrino, JoAnn, author.

Preferred Shelf Number

HB615

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119218081

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271.

Power : a concept for information and communication sciences

Author

Dupont, Olivier, author.

Preferred Shelf Number

BD438

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119508687

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272.

Gelenekselden dijitale reklam mecraları : Açıkhavadan sanal gerçeklik uygulamalarına

Author

Çakın, Ömer, editör

Preferred Shelf Number

HF5823 G45 2018

Format:

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273.

Siyasal iletişimde olumsuz reklam kullanımı

Author

Kutlu, Ömer.

Preferred Shelf Number

JF2112 K88 2018

Format:

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274.

Sinema ve reklam anlatılarına “hareketlilik” penceresinden bakış

Author

Pembecioğlu, Nilüfer.

Preferred Shelf Number

HF6146 P463 2018

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275.

Reklam kampanyalarının planlanmasında satış noktasında reklamın önemi

Author

Eroğlu Pektaş, Güzide Öncü.

Preferred Shelf Number

HF5837 E76 2018

Format:

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276.

Satan reklam yaratmak

Author

Sullivan, Luke. Bennett, Sam. Özata, Nadir.

Preferred Shelf Number

HF5825 S8819 2018

Format:

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277.

Türkiye'de reklam tarihi gelişimi ve televizyon reklam araştırmaları

Author

Işıktaş, Serdal.

Preferred Shelf Number

HF6105.T9 I85 2018

Format:

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278.

Misinformation and mass audiences

Author

Southwell, Brian G. (Brian Glen), 1974- editor. Thorson, Emily A., editor. Sheble, Laura, editor.

Preferred Shelf Number

P91.27 M57 2018

Format:

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279.

Dijital reklamın gizli dünyası : içerik pazarlaması ve doğal görünen reklamlar

Author

Einstein, Mara. Tanla, Damla. Küçük, Suat Hayri.

Preferred Shelf Number

HF5811 E36 2018

Format:

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280.

Usta İşi

Author

Merter, Ender.

Preferred Shelf Number

HF5821 M47 2018

Format:

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Beytepe Library~2

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281.

Multifaceted explorations of consumer culture and its impact on individuals and society

Author

Burns, David J., 1958- editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6120-0

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282.

Tutundurma karması

Author

Yaman, Fikret.

Preferred Shelf Number

HM1221 Y36 2018

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283.

The handbook of communication engagement

Author

Johnston, Kim Amanda, 1965- editor. Taylor, Maureen, 1965- editor.

Preferred Shelf Number

HF5718 .J674 2018

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119167600

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284.

The handbook of organizational rhetoric and communication

Author

Ihlen, Øyvind, editor. Heath, Robert L. (Robert Lawrence), 1941- editor.

Preferred Shelf Number

HD30.3 .H36 2018

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119265771

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285.

Hyperconnectivity : economical, social and environmental challenges

Author

Carré, Dominique, author. Vidal, Geneviève, editor.

Preferred Shelf Number

QA76.55

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119489238

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286.

The handbook of financial communication and investor relations

Author

Laskin, Alexander V., editor.

Preferred Shelf Number

HG151.5 .H36 2018

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119240822

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287.

İnternette reklamcılık : Dünyada ve Türkiye’de internet ve internet reklamcılığı kavramları

Author

Mestçi, Aytaç.

Preferred Shelf Number

HF5415 M58 2017

Format:

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288.

Reklamdaki hakikat

Author

Kenney, John, 1962- Mesci, Haluk.

Preferred Shelf Number

PS3611.E6665 R45 2017

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289.

Reklam ustaları 2

Author

Elden, Müge. Çelik, Murat.

Preferred Shelf Number

HF5810.A2 R46 2017

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290.

Reklam dayatır : Reklamın tarihsel ve ideolojik özelliklerine bir bakış

Author

Demirci, Kenan.

Preferred Shelf Number

HF5821 A94 2017

Format:

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291.

Reklam ustaları 1

Author

Elden, Müge. Bakır, Uğur.

Preferred Shelf Number

HF5810.A2 R45 2017

Format:

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292.

Fikirleri Görselleştirmek : Bir Profesyonel Gibi Tasarım Yapıp Sunmak

Author

Krisztian, Gregor, 1952- yazar. Schlempp-Ülker, Nesrin, yazar.

Preferred Shelf Number

NC1000 K75 2017

Format:

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293.

Temel kavramlarla reklam ajansı reklamveren ilişkileri

Author

Aktuğlu, Işıl Karpat. Temel Eğinli, Ayşen. Misci Kip, Sema.

Preferred Shelf Number

HF6178 A599 2017

Format:

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294.

Digital services in the 21st Century : a strategic and business perspective

Author

Sánchez, Antonio, author. Carro, Belén, author.

Preferred Shelf Number

TK5103.2

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119314905

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295.

Applications of regression models in public health

Author

Suárez Pérez, Erick L., 1953- Rivera, Roberto (Associate professor), author. Martínez, Melissa N., author.

Preferred Shelf Number

RA407 .A67 2017

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119212515

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296.

From photon to pixel : the digital camera handbook

Author

Maître, H. (Henri), author.

Preferred Shelf Number

TR256

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119402442

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297.

Reklam ve reklamcılık

Author

Elden, Müge. author

Preferred Shelf Number

HF5823 E4346 2016

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298.

İletişim : genel/teknik İletişim - pazarlama iletişimi - reklamcılık

Author

Küçük, Orhan.

Preferred Shelf Number

HF5415.123 I44 2016

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299.

Reklamı anlamlandırmak

Author

Mengü, Seda Çakar.

Preferred Shelf Number

HF5823 R455 2016

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300.

Cover image for User Modeling, Adaptation and Personalization 23rd International Conference, UMAP 2015, Dublin, Ireland, June 29 -- July 3, 2015. Proceedings

User Modeling, Adaptation and Personalization 23rd International Conference, UMAP 2015, Dublin, Ireland, June 29 -- July 3, 2015. Proceedings

Author

Ricci, Francesco. editor. Bontcheva, Kalina. editor. Conlan, Owen. editor. Lawless, Séamus. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

https://doi.org/10.1007/978-3-319-20267-9

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