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Language: English

Author

SpringerLink (Online service)

(21)

(15)

Jones, John Philip.

(7)

Fincanon, Jason.

(3)

Okazaki, Shintaro. editor.

(3)

Schaeffler, Jimmy.

(3)

Belch, Michael A., ort. yaz.

(2)

Fearn-Banks, Kathleen.

(2)

IGI Global, publisher.

(2)

Jaworski, Bernard J., ort. yaz.

(2)

(2)

McStay, Andrew, 1975-

(2)

Nah, Fiona. editor.

(2)

(2)

Rayport, Jeffrey F.

(2)

Rivkin, Steve, 1947-

(2)

Siau, Keng. editor.

(2)

(2)

(1)

Alburger, James R., 1950-

(1)

Alozie, Emmanuel C.

(1)

(1)

Alt, Florian. editor.

(1)

(1)

Andrews, David L., 1962-, ed.

(1)

Applegate, Edd.

(1)

Argenti, Paul A.

(1)

Arntson, Amy E.

(1)

Art Directors Club Of New York.

(1)

Arts décoratifs (Organization : Paris, France)

(1)

Asahi, Yumi. editor.

(1)

Atkin, Charles K.

(1)

Babiloni, Fabio. author.

(1)

Baines, Paul, 1973-

(1)

(1)

Bartolomeo, Giovanni, 1977-

(1)

Barton, Roger, 1903-

(1)

Başev, Sinem Eyice.

(1)

Beattie, Trevor.

(1)

Beaverstock, Jonathan V.

(1)

Beckwith, Christine Clifford.

(1)

Beckwith, Harry

(1)

Belch, George Eugene

(1)

Belch, George Eugene.

(1)

Benatallah, Boualem. editor.

(1)

Bennett, Anthony G.

(1)

Berger, Arthur Asa, 1933-

(1)

Berges, Steve, 1959-

(1)

Berkowitz, Eric N.

(1)

Bestavros, Azer. editor.

(1)

Beyerle, Tulga, editor, publisher.

(1)

Bidgoli, Hossein.

(1)

Bivins, Thomas H. (Thomas Harvey), 1947-

(1)

Bodian, Nat G., 1921-

(1)

Bontcheva, Kalina. editor.

(1)

Boylu, Ayfer Aydiner.

(1)

(1)

Briana, Despina D. editor.

(1)

Buckingham, David.

(1)

Burke, John D., 1917-

(1)

Burnett, John, ort. yaz.

(1)

Burns, David J., 1958- editor.

(1)

Calcott, Lori. author.

(1)

(1)

(1)

Carlson, Greg N., 1948-

(1)

(1)

Catania, Barbara. editor.

(1)

Chambers, Donna.

(1)

(1)

Cheng, Hong, 1958- editor.

(1)

Cherubino, Patrizia. author.

(1)

Chwe, Michael Suk-Young, 1965-

(1)

(1)

Ciochetto, Lynne.

(1)

Close, Angeline.

(1)

Cohen, Marshal.

(1)

(1)

Conlan, Owen. editor.

(1)

Cook, Daniel Thomas, 1961-

(1)

(1)

Cooper, Scott W.

(1)

(1)

Corrigan, Peter, 1955-

(1)

(1)

Cullen, Kristin.

(1)

Dabholkar, Pratibha A., author.

(1)

Dahlén, Micael. editor.

(1)

(1)

(1)

Di Renzo, Gian Carlo. editor.

(1)

Diehl, Sandra. editor.

(1)

(1)

Drewniany, Bonnie L.

(1)

Dru, Jean-Marie.

(1)

Drumwright, Minette E.

(1)

Döring, Jürgen, 1954- author, editor, curator.

(1)

Edwards, Dianna.

(1)

(1)

Eisend, Martin. editor.

(1)

Elliott, Richard H., ort. yaz.

(1)

Emmons, Kimberly, 1972-

(1)

Evening, Martin, author.

(1)

Faulkner, Joanne.

(1)

Feldwick, Paul.

(1)

Fennis, Bob Michaël, 1968-

(1)

Fishback, Steven.

(1)

Fletcher, Winston.

(1)

(1)

Forrester, Duane.

(1)

Franz, Michael M., 1976-

(1)

Fuhr, Norbert. editor.

(1)

(1)

(1)

Garvey, Ellen Gruber.

(1)

Gilbreath, Bob.

(1)

Glencoe/McGraw-Hill.

(1)

Goddard, Angela, 1954-

(1)

Goldman, Aaron, 1978-

(1)

Goldman, Robert, 1949-

(1)

Goude, Jean-Paul, 1940-

(1)

Gray, Jonathan (Jonathan Alan)

(1)

Greenberg, Herb.

(1)

(1)

(1)

Grolier Business Library :

(1)

Grutzner, Fritz.

(1)

Gunter, Barrie.

(1)

(1)

Haller, Armin. editor.

(1)

Hanbury, Allan. editor.

(1)

Hansen, Anders, 1957-

(1)

Hart, Norman A.

(1)

He, Wang. author.

(1)

Heath, Robert, 1947-

(1)

Hershkowitz-Coore, Sue.

(1)

Hetsroni, Amir.

(1)

Hight, Eleanor M.

(1)

Holzner, Steven.

(1)

Hunt, Ben (Ben R.)

(1)

Huntington, Carla Stalling, 1961-

(1)

Hurd, Philippa, translator.

(1)

(1)

Jackson, Steven J., 1958-, ed.

(1)

Jacobson, Annette R.

(1)

Jagpal, Sharan, 1947-

(1)

Jagpal, Shireen.

(1)

(1)

Jewler, A. Jerome.

(1)

Johnson, Phillip (Phillip Michael)

(1)

Kabani, Shama Hyder.

(1)

Karimi, Hassan A.

(1)

(1)

Katz, Helen E., author.

(1)

Kazai, Gabriella. editor.

(1)

Kenny, Colum, 1951- author.

(1)

Klapdor, Sebastian. author.

(1)

(1)

Korda, Andrea, 1980-

(1)

Koschnick, Wolfgang J., 1942- hrsg.

(1)

(1)

Lacey, Karen, 1963-

(1)

(1)

Langner, Tobias. editor.

(1)

Lawless, Séamus. editor.

(1)

Lee, Kristie, bookjacket designer.

(1)

Levy, Sidney J., 1921-

(1)

Lichty, Lawrence Wilson.

(1)

Liu, Peng. author.

(1)

Longman, Kenneth A.

(1)

(1)

Lundström, Lars-Ingemar.

(1)

Lürzer's Archive Special (Firm)

(1)

(1)

Macklin, M. Carole.

(1)

(1)

Malouf, Charles A.

(1)

Mandell, Maurice I.

(1)

Mann, Robert, 1958-

(1)

Mannheimer, Katie.

(1)

Manolopoulos, Yannis. editor.

(1)

(1)

(1)

Martin, Chuck, 1949-

(1)

Mason, Nicholas, 1970-

(1)

Massey, William F. ed.

(1)

(1)

McAllister, Matthew P.

(1)

McCarthy, Anna, 1967-

(1)

McEuen, Melissa A., 1961-

(1)

McFall, Elizabeth Rose.

(1)

McGlone, Matthew S., 1966-

(1)

(1)

Messaris, Paul.

(1)

Meyers, Cynthia B.

(1)

Michelis, Daniel. editor.

(1)

Miles, Jason, 1970-

(1)

Miskelly, Matthew, editor.

(1)

Mogaji, Emmanuel, editor.

(1)

Mooij, Marieke K. de, 1943-

(1)

Language

(2)

(1)

Publication Date

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(44)

(31)

(21)

(20)

(13)

(11)

(10)

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(4)

(4)

(3)

(3)

(3)

(3)

(3)

(2)

(2)

(2)

(2)

(2)

(2)

(1)

(1)

(1)

(1)

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(1)

(1)

Subject

(33)

Internet advertising.

(19)

Internet marketing.

(18)

(16)

(8)

Advertising -- Psychological aspects.

(7)

Advertising -- Social aspects.

(7)

Communication in marketing.

(7)

(7)

Consumer behavior.

(6)

Electronic commerce.

(6)

SATIŞ GELİŞTİRME.

(6)

Advertising -- Brand name products.

(5)

Brand name products.

(5)

Branding (Marketing)

(5)

Facebook (Electronic resource)

(5)

Sales promotion.

(5)

Strategic planning.

(5)

Web sites -- Design.

(5)

Advertising -- United States.

(4)

Advertising layout and typography.

(4)

Consumption (Economics) -- Social aspects.

(4)

Customer relations.

(4)

Digital signage.

(4)

Advertising -- Audio-visual equipment.

(3)

Advertising -- Case studies.

(3)

Advertising -- Moral and ethical aspects.

(3)

Advertising -- Research.

(3)

Advertising copy.

(3)

Advertising media planning.

(3)

Business enterprises -- Computer networks.

(3)

Commercial art.

(3)

(3)

Computer animation.

(3)

Computer science.

(3)

Creative ability in business.

(3)

Electronic books.

(3)

Flash (Computer file)

(3)

Graphic arts -- Technique.

(3)

Marketing -- Management.

(3)

Online social networks -- Economic aspects.

(3)

(3)

Reklam tasarımı ve tipografisi.

(3)

Signs and signboards.

(3)

Social media -- Marketing.

(3)

(3)

(3)

Word-of-mouth advertising.

(3)

İLETİŞİM, PAZARLAMADA.

(3)

Advertising -- Cross-cultural studies.

(2)

Advertising -- Language.

(2)

Advertising -- Tourism.

(2)

Advertising -- United States -- History -- 20th century.

(2)

Advertising -- Vocational guidance.

(2)

Advertising agencies.

(2)

Advertising and children.

(2)

Advertising laws -- United States.

(2)

Advertising laws.

(2)

Advertising, Direct-mail.

(2)

Advertising, Political.

(2)

Advocacy advertising -- United States.

(2)

Consumer education -- United States.

(2)

Consumer satisfaction.

(2)

Consumers -- Attitudes.

(2)

Creative ability.

(2)

Crisis management -- Case studies.

(2)

Data protection.

(2)

Direct marketing.

(2)

Economics/Management Science.

(2)

Electronic commerce -- Case studies.

(2)

Globalization -- Economic aspects.

(2)

Grafik Sanatlar -- Teknik.

(2)

Grafik tasarım (Tipografi).

(2)

Graphic design (Typography)

(2)

(2)

(2)

Marketing -- Costs.

(2)

Marketing -- Moral and ethical aspects.

(2)

Marketing channels.

(2)

Mass media -- Moral and ethical aspects.

(2)

Mass media and business.

(2)

Multimedia communications.

(2)

Online social networks.

(2)

Persuasion (Psychology)

(2)

Public relations -- Management -- Case studies.

(2)

Public relations.

(2)

(2)

Sex in advertising.

(2)

Small business marketing.

(2)

Social media -- Economic aspects.

(2)

Trademarks -- Design.

(2)

Viral marketing.

(2)

Web site development.

(2)

Web sites -- Marketing.

(2)

20. yy. -- Tahminler.

(1)

Advertising -- Africa, Sub-Saharan.

(1)

Advertising -- Alcoholic beverages.

(1)

Advertising -- Awards

(1)

Advertising -- Awards -- Europe.

(1)

Advertising -- Banks and banking.

(1)

Advertising -- Brand name products -- United States.

(1)

Advertising -- Clothing and dress -- History -- 20th century.

(1)

Advertising -- Cosmetics -- Handbooks, manuals, etc.

(1)

Advertising -- Cosmetics -- History -- 20th century.

(1)

Advertising -- Dictionaries -- Polyglot.

(1)

Advertising -- Drugs.

(1)

Advertising -- Economic aspects.

(1)

Advertising -- Encyclopedias.

(1)

Advertising -- Great Britain -- History -- 18th century.

(1)

Advertising -- Great Britain -- History -- 19th century.

(1)

Advertising -- History.

(1)

Advertising -- Hospitals -- United States.

(1)

Advertising -- Japan -- History -- 20th century.

(1)

Advertising -- Libraries.

(1)

Advertising -- Management.

(1)

Advertising -- Medicine -- United States.

(1)

Advertising -- Motion pictures -- Social aspects.

(1)

Advertising -- Nigeria.

(1)

Advertising -- Photographers -- Directories.

(1)

Advertising -- Pictorial works.

(1)

Advertising -- Rate of return.

(1)

Advertising -- Real estate business.

(1)

Advertising -- Religious aspects.

(1)

Advertising -- Social aspects -- Germany -- History.

(1)

Advertising -- Social aspects -- United States.

(1)

Advertising -- Societies, etc.

(1)

Advertising -- Technological innovations.

(1)

Advertising -- Television programs -- Social aspects.

(1)

Advertising -- Tourism -- United States.

(1)

Advertising -- United States -- History.

(1)

Advertising -- United States -- Psychological aspects -- History.

(1)

Advertising Council -- History.

(1)

Advertising agencies -- Japan -- Management.

(1)

Advertising agencies -- Marketing.

(1)

Advertising and children -- United States.

(1)

Advertising and youth.

(1)

Advertising as Topic -- history.

(1)

Advertising as Topic.

(1)

Advertising campaigns -- History -- 21st century.

(1)

Advertising campaigns -- United States -- History -- 21st century.

(1)

Advertising cards -- Catalogs.

(1)

Advertising copy -- Handbooks, manuals, etc.

(1)

Advertising copy -- Pictorial works.

(1)

Advertising executives -- United States -- Biography.

(1)

Advertising in popular culture -- United States -- History -- 20th century.

(1)

Advertising law -- United States.

(1)

Advertising layout and typography -- Posters -- Exhibitions.

(1)

Advertising photography -- France -- Exhibitions.

(1)

Advertising photography -- Periodicals.

(1)

Advertising photography.

(1)

Advertising, Magazine -- United States -- History.

(1)

Advertising, Point-of-sale.

(1)

Advertising, Political -- United States -- History -- 20th century.

(1)

Advertising, Political -- United States.

(1)

Advocacy advertising -- Planning.

(1)

Advocacy advertising.

(1)

Afişler -- Sergiler.

(1)

African American dance -- History.

(1)

African Americans -- Social life and customs.

(1)

Aldatıcı reklam -- Sosyal yönler.

(1)

Alternative mass media.

(1)

American fiction -- 19th century -- History and criticism.

(1)

American fiction -- 20th century -- History and criticism.

(1)

Application software -- Development.

(1)

Architecture -- Posters -- Exhibitions.

(1)

Art -- History -- Exhibitions.

(1)

Art -- Japan -- History -- 20th century.

(1)

Art and society -- History -- 19th century.

(1)

(1)

Audiovisual Aids -- history.

(1)

Authors and publishers -- Great Britain -- History -- 18th century.

(1)

Authors and publishers -- Great Britain -- History -- 19th century.

(1)

Authors and readers -- Great Britain -- History -- 18th century.

(1)

(1)

Barton, Bruce, 1886-1967.

(1)

Biomedical engineering.

(1)

Books and reading -- United States -- History.

(1)

Brand choice -- Cuba.

(1)

Brand loyalty -- Case studies.

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products -- Research.

(1)

Brand name products -- United States.

(1)

Brand name products -- Valuation.

(1)

Branding (Marketing) -- Case studies.

(1)

Branding (Marketing) -- Libraries.

(1)

Branding (Marketing) -- United States.

(1)

Broadcast advertising.

(1)

Business communication.

(1)

Business ethics -- Case studies.

(1)

Business logistics -- Case studies.

(1)

Business/Management Science, general.

(1)

Campaign management.

(1)

(1)

Cascading style sheets.

(1)

Child consumers.

(1)

Child development.

(1)

Child molesters -- Australia.

(1)

Children -- Australia.

(1)

Children in advertising -- Australia.

(1)

Cognition and culture.

(1)

Material Type

Shelf Location

Beytepe Art Collection

Beytepe General Collection

Beytepe Süreli Yayın Koleksiyonu

Electronic Library

Law General Collection

Sağlık Bilimleri Genel Koleksiyon

Library

Beytepe Library

Health Sciences Library

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13.

Cover image for Streetfighting : low-cost advertising

Streetfighting : low-cost advertising

Streetfighting : low-cost advertising

Author

Slutsky, Jeff. Woodruff, W., ort. yaz.

Preferred Shelf Number

HF 5823 S614 1984

Format:

Availability

Beytepe Library~1

Available:
Copies:

14.

Cover image for Creative strategy in advertising

Creative strategy in advertising

Creative strategy in advertising

Author

Drewniany, Bonnie L. Jewler, A. Jerome.

Preferred Shelf Number

HF5825 J46 2013

Format:

Availability

Beytepe Library~1

Available:
Copies:

15.

Cover image for Advertising design and typography

Advertising design and typography

Advertising design and typography

Author

White, Alex W.

Preferred Shelf Number

NC997 .W493 2007

Format:

Availability

Beytepe Library~2

Available:
Copies:

16.

Cover image for Advertising a cultural economy

Advertising a cultural economy

Advertising a cultural economy

Author

McFall, Elizabeth Rose.

Preferred Shelf Number

ONLINE(367669.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/advertising

Format:

Availability

Online Library~1

Available:
Copies:

17.

Cover image for Handbook of advertising management

Handbook of advertising management

Handbook of advertising management

Author

Barton, Roger, 1903-

Preferred Shelf Number

HF 5823 B314 1970

Format:

Availability

Beytepe Library~1

Available:
Copies:

18.

Cover image for The psychology of advertising

The psychology of advertising

The psychology of advertising

Author

Fennis, Bob Michaël, 1968- Stroebe, Wolfgang.

Preferred Shelf Number

ONLINE

Electronic Access

Click here to view

Format:

Availability

Online Library~1

Available:
Copies:

19.

Cover image for Advertising in the marketplace

Advertising in the marketplace

Advertising in the marketplace

Author

Burke, John D., 1917- Grolier Business Library :

Preferred Shelf Number

HF 5823 B855 1980 20 VILT

Format:

Availability

Beytepe Library~1

Available:
Copies:

20.

Cover image for Europe's best advertising

Europe's best advertising

Europe's best advertising

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=464844

Format:

Availability

Online Library~1

Available:
Copies:

21.

Cover image for Handbook of research on narrative advertising

Handbook of research on narrative advertising

Handbook of research on narrative advertising

Author

Yilmaz, Recep, editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2

Format:

Availability

Online Library~1

Available:
Copies:

22.

Cover image for Creative advertising strategies on screen

Creative advertising strategies on screen

Creative advertising strategies on screen

Author

Yurttaş, Özge Uluğ. Özkoçak, Yelda.

Preferred Shelf Number

HF5825 Y87 2019

Format:

Availability

Beytepe Library~1

Available:
Copies:

23.

Cover image for Emotional appeals in advertising banking services

Emotional appeals in advertising banking services

Emotional appeals in advertising banking services

Author

Mogaji, Emmanuel, editor.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/9781787562998

Format:

Availability

Online Library~1

Available:
Copies:

24.

Cover image for Handbook of International Advertising Research

Handbook of International Advertising Research

Handbook of International Advertising Research

Author

Cheng, Hong, 1958- editor.

Preferred Shelf Number

ONLINE(341521.1)

Electronic Access

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917
John Wiley http://dx.doi.org/10.1002/9781118378465
MyiLibrary http://www.myilibrary.com?id=571602

Format:

Availability

Online Library~1

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