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13. 
Cover image for Marketing research a practical approach
Marketing research a practical approach
Author 
Kolb, Bonita M.
Preferred Shelf Number 
ONLINE(368826.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/marketing-research
SAGE research methods http://srmo.sagepub.com/view/marketing-research/SAGE.xml
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14. 
Cover image for Marketing research : an applied approach
Marketing research : an applied approach
Author 
Kinnear, Thomas C. Taylor, J. R., ort. yaz.
Preferred Shelf Number 
HF 5415.2 K53 1983
Format: 
Availability 
Beytepe Library~1
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15. 
Cover image for Marketing research : text and cases
Marketing research : text and cases
Author 
Boyd, Harper W. Westfall, Ralph, ort. yaz.
Preferred Shelf Number 
HF 5415.2 B623 1972
Format: 
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16. 
Cover image for Marketing research : Management and methods
Marketing research : Management and methods
Author 
Wentz, Walter B.
Preferred Shelf Number 
HF 5415.2 W45 1972
Format: 
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Beytepe Library~1
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17. 
Cover image for Marketing research for beginners a practical handbook
Marketing research for beginners a practical handbook
Author 
Khoo, Hong Meng. Gale Group.
Preferred Shelf Number 
ONLINE(341051.1)
Electronic Access 
Available for Hacettepe University via Gale Virtual Reference Library. Click here to access
Format: 
Availability 
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18. 
Cover image for Basic marketing research : integration of social media
Basic marketing research : integration of social media
Author 
Malhotra, Naresh K.
Preferred Shelf Number 
HF5415.2 M35 2012
Format: 
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19. 
Cover image for Marketing research : within a changing information environment
Marketing research : within a changing information environment
Author 
Hair, Joseph F. Bush, Robert P. Ortinau, David J.
Preferred Shelf Number 
HF5415.2 H258 2003
Format: 
Availability 
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20. 
Cover image for Marketing research : An aid to decision making
Marketing research : An aid to decision making
Author 
Shao, Alan T.
Preferred Shelf Number 
HF 5415.2 S469 2002
Format: 
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21. 
Cover image for Handbook of research on entrepreneurship and marketing for global reach in the digital economy
Handbook of research on entrepreneurship and marketing for global reach in the digital economy
Author 
Carvalho, Luisa Cagica, 1970- editor. Isaias, Pedro, editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5
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22. 
Cover image for Service marketing strategies for small and medium enterprises : emerging research and opportunities
Service marketing strategies for small and medium enterprises : emerging research and opportunities
Author 
Rahman, Muhammad Sabbir, 1981- author. Zaman, Mahmud Habib, 1981- author. Hossain, Md. Afnan, 1987- author. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8
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23. 
Cover image for Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics
Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics
Author 
Sáiz Álvarez, José Manuel, editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8939-6
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24. 
Cover image for Field guide to case study research in business-to-business marketing and purchasing
Field guide to case study research in business-to-business marketing and purchasing
Author 
Woodside, Arch G. Pattinson, Hugh. Marshall, Roger.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201421
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