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Author

SpringerLink (Online service)

(1207)

(21)

IGI Global, publisher.

(20)

Kotler, Philip.

(16)

Bruhn, Manfred. author.

(15)

Kuß, Alfred. author.

(12)

Wiley InterScience (Online service)

(12)

Bruhn, Manfred. editor.

(10)

Heinemann, Gerrit. author.

(10)

Huber, Frank. author.

(10)

Kreutzer, Ralf T. author.

(9)

Meffert, Heribert. author.

(8)

Unger, Fritz. author.

(8)

Woodside, Arch G.

(7)

(6)

(6)

Schramm-Klein, Hanna. author.

(6)

Schüller, Anne M. author.

(6)

Stauss, Bernd. editor.

(6)

Zentes, Joachim. author.

(6)

Burmann, Christoph. author.

(5)

Esch, Franz-Rudolf. editor.

(5)

Hadwich, Karsten. editor.

(5)

Herndl, Karl. author.

(5)

İslamoğlu, Ahmet Hamdi.

(5)

Armstrong, Gary (Gary M.)

(4)

Berndt, Ralph. author.

(4)

Brauer, Kerry-U. editor.

(4)

Cliquet, Gérard. editor.

(4)

Fuchs, Wolfgang. author.

(4)

(4)

Hendrikse, George. editor.

(4)

Herrmann, Andreas. editor.

(4)

Kirchgeorg, Manfred. author.

(4)

Kleinaltenkamp, Michael. author.

(4)

Kleinaltenkamp, Michael. editor.

(4)

(4)

Krafft, Manfred. editor.

(4)

Lammenett, Erwin. author.

(4)

Langner, Sascha. author.

(4)

Lees-Marshment, Jennifer.

(4)

Morschett, Dirk. author.

(4)

Morschett, Dirk. editor.

(4)

Odabaşı, Yavuz.

(4)

Okazaki, Shintaro. editor.

(4)

Preußners, Dirk. author.

(4)

(4)

Raab, Gerhard. author.

(4)

Schramm, Alexandra. editor.

(4)

Sickel, Christian. author.

(4)

Swoboda, Bernhard. editor.

(4)

Tomczak, Torsten. editor.

(4)

Windsperger, Josef. editor.

(4)

Woeckener, Bernd. author.

(4)

Zentes, Joachim. editor.

(4)

Zupancic, Dirk. author.

(4)

Armstrong, Gary, ort. yaz.

(3)

Backhaus, Klaus. author.

(3)

Baumgarth, Carsten. editor.

(3)

Beckley, Jacqueline H.

(3)

Belz, Christian. editor.

(3)

Camilleri, Mark Anthony, 1976- editor.

(3)

Ceyp, Michael. author.

(3)

(3)

(3)

Churchill, Gilbert A.

(3)

Cooper, Scott W.

(3)

Czinkota, Michael R.

(3)

Dressler, Matthias. editor.

(3)

Dumont, Monika. author.

(3)

Errichiello, Oliver. author.

(3)

Esch, Franz-Rudolf. author.

(3)

(3)

Fuchs, Gerhard. author.

(3)

Graphic Artists Guild (U.S.)

(3)

Gschwandtner, Gerhard.

(3)

Holzmüller, Hartmut H. editor.

(3)

Keuper, Frank. editor.

(3)

Krüger, Ralph. author.

(3)

Lang, Ewald. author.

(3)

Limbeck, Martin. author.

(3)

Maclaran, Pauline.

(3)

Malhotra, Naresh K.

(3)

Mullin, Bernard James.

(3)

Muthu, Subramanian Senthilkannan. editor.

(3)

Netemeyer, Richard G., 1956-

(3)

Olbrich, Rainer. author.

(3)

(3)

Plinke, Wulff. editor.

(3)

Pompe, Hans-Georg. author.

(3)

Regier, Stefanie. author.

(3)

Riekhof, Hans-Christian. editor.

(3)

Ritzer, George.

(3)

Rudolph, Thomas. editor.

(3)

Schieblon, Claudia. editor.

(3)

Schneider, Willy. author.

(3)

Schramm-Klein, Hanna. editor.

(3)

Schröder, Hendrik. author.

(3)

Schumacher, Oliver. author.

(3)

Sheth, Jagdish N.

(3)

Stanton, William J.

(3)

Stumpf, Andreas. author.

(3)

Tomczak, Torsten. author.

(3)

Tuunanen, Mika. editor.

(3)

Weiss, Alan, 1946-

(3)

Winer, Russell S.

(3)

Zanger, Cornelia. editor.

(3)

Zimmerman, Jan.

(3)

Zschiesche, Arnd. author.

(3)

(3)

(3)

Aaker, David A.

(2)

Adjouri, Nicholas. author.

(2)

Ahlert, Dieter. author.

(2)

Ahlert, Dieter. editor.

(2)

(2)

Altunışık, Remzi.

(2)

Alçelik, Aykut.

(2)

Amer. Marketing Ass.

(2)

(2)

Antona, Margherita. editor.

(2)

Aumayr, Klaus J. author.

(2)

Baines, Paul, 1973-

(2)

Balzer, Eva. editor.

(2)

Barış, Gülfidan, ort. yaz.

(2)

Battenfeld, Dirk. author.

(2)

Bauer, Hans H. editor.

(2)

(2)

Bearden, William O., 1945- Handbook of marketing scales.

(2)

Beck, Johann. author.

(2)

Beck, Norbert. author.

(2)

Beckman, Theodore N., 1894-

(2)

Belch, Michael A., ort. yaz.

(2)

Berekoven, Ludwig. author.

(2)

Biesel, Hartmut H. editor.

(2)

Binckebanck, Lars. editor.

(2)

Borça, Güven.

(2)

Bozok Üniversitesi

(2)

Brandt, Stefanie. author.

(2)

Braun, Gerold. author.

(2)

(2)

Brown, Stephen, 1955 March 23-

(2)

Brunner, Christian Boris. author.

(2)

Buber, Renate. editor.

(2)

Budtz, Christian. author.

(2)

(2)

Burmann, Christoph. editor.

(2)

Busch, Rainer. author.

(2)

Buttle, Francis.

(2)

Büter, Clemens. author.

(2)

Büttner, Miriam. author.

(2)

Canan, Gonca, ed.

(2)

Cavicchi, Alessio, editor.

(2)

(2)

Chi, Maomao. editor.

(2)

Cichelli, David J.

(2)

Close, Angeline.

(2)

Conway, A. (Anthony)

(2)

Daim, Tugrul. editor.

(2)

Dalıcı, Rahmi.

(2)

Dangelmaier, Wilhelm. editor.

(2)

Dannenberg, Holger. author.

(2)

Davidson, William R., ort. yaz.

(2)

Daymon, Christine, 1952-

(2)

Deutscher Dialogmarketing Verband e.V. editor.

(2)

Diehl, Sandra. editor.

(2)

Donnelly, James H.

(2)

(2)

Dou, Runliang. editor.

(2)

Drengner, Jan. author.

(2)

Dressler, Matthias. author.

(2)

Duffy, Vincent G. editor.

(2)

Eades, Keith M.

(2)

Eckert, Werner. author.

(2)

Einstein, Mara.

(2)

Eliashberg, Jehoshua. editor.

(2)

Ellenrieder, Peter. author.

(2)

Fink, Klaus-J. author.

(2)

Fog, Klaus. author.

(2)

Forrester, Duane.

(2)

(2)

(2)

Friedrichsen, Mike. editor.

(2)

(2)

Galal, Marc M. author.

(2)

Gallo, Carmine.

(2)

(2)

Gaubinger, Kurt. author.

(2)

Gebhardt-Seele, Stephan. author.

(2)

Geiger, Ingmar. editor.

(2)

Geile, Andrea. author.

(2)

Gernsheimer, Oliver. author.

(2)

(2)

Greifeneder, Horst. author.

(2)

Großklaus, Rainer H. G. author.

(2)

Gutjahr, Gert. author.

(2)

Hackley, Christopher E.

(2)

Hair, Joseph F.

(2)

Hall, Colin Michael, 1961-

(2)

Hardy, Stephen, 1948-

(2)

Language

(1150)

(933)

(226)

(6)

(3)

(1)

(1)

Publication Date

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(282)

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Subject

(1208)

(1048)

Economics/Management Science.

(140)

Industrial management.

(113)

Internet marketing.

(76)

(66)

Engineering economy.

(61)

Marketing -- Management.

(55)

Engineering Economics, Organization, Logistics, Marketing.

(54)

Branding (Marketing)

(49)

(49)

(47)

Marketing research.

(43)

Business planning.

(38)

Customer relations.

(38)

Consumer behavior.

(35)

(29)

Communication in marketing.

(27)

(27)

Strategic planning.

(27)

(25)

Electronic books.

(24)

Entrepreneurship.

(24)

Business logistics.

(21)

Export marketing.

(21)

Management information systems.

(21)

Electronic commerce.

(20)

Brand name products.

(19)

Production/Logistics/Supply Chain Management.

(18)

Relationship marketing.

(18)

Sales management.

(18)

Internet advertising.

(17)

Online social networks.

(17)

(17)

Tourism -- Marketing.

(17)

(16)

PAZARLAMA ARAŞTIRMASI.

(16)

Pazarlama -- Yönetim.

(16)

Computer science.

(15)

Industrial organization (Economic theory).

(15)

Social sciences.

(15)

Consumer satisfaction.

(14)

Innovation/Technology Management.

(13)

Product management.

(13)

Social media -- Economic aspects.

(13)

Sports -- Marketing.

(13)

Social marketing.

(12)

(12)

Success in business.

(12)

Commercial law.

(11)

Consumption (Economics)

(11)

Engineering design.

(11)

Pazarlama araştırması.

(11)

Sales promotion.

(11)

Social media -- Marketing.

(11)

İletişim, Pazarlamada.

(11)

Brand name products -- Management.

(10)

(10)

Creative ability in business.

(10)

Customer services.

(10)

(10)

(10)

PAZARLAMA YÖNETİMİ.

(10)

(10)

Branding (Marketing).

(9)

Industrial engineering.

(9)

International business enterprises.

(9)

International trade.

(9)

Motion pictures -- Marketing.

(9)

Operations research.

(9)

PAZARLAMA -- YÖNETİM.

(9)

Business communication.

(8)

Drugs -- Marketing.

(8)

Industrial procurement.

(8)

Information systems.

(8)

Internal medicine.

(8)

(8)

Marketing -- Planning.

(8)

Marketing -- Social aspects.

(8)

Marketing -- Technological innovations.

(8)

Online social networks -- Economic aspects.

(8)

(8)

Service industries -- Marketing.

(8)

Sustainable development.

(8)

Tüketici davranışı.

(8)

İHRACAT PAZARLAMASI.

(8)

İnternet pazarlama.

(8)

Business enterprises -- Computer networks.

(7)

Customer relations -- Management.

(7)

(7)

Direct marketing.

(7)

Facebook (Electronic resource)

(7)

Family medicine.

(7)

Industrial marketing.

(7)

Libraries -- Marketing.

(7)

Markalaşma (Pazarlama)

(7)

Marketing -- United States.

(7)

Marketing channels.

(7)

Mathematical statistics.

(7)

New products -- Marketing.

(7)

Organization/Planning.

(7)

(7)

(7)

Artificial intelligence.

(6)

Brand name products -- Marketing.

(6)

Campaign management.

(6)

Computer simulation.

(6)

Economic policy.

(6)

(6)

Industrial Organization.

(6)

International business enterprises -- Management.

(6)

Internet marketing

(6)

Marketing -- Case studies.

(6)

Marketing -- Moral and ethical aspects.

(6)

Marketing of Health Services.

(6)

Marketing research -- Methodology.

(6)

Microeconomics.

(6)

Motion pictures -- Distribution.

(6)

Operation Research/Decision Theory.

(6)

Simulation and Modeling.

(6)

(6)

(6)

Technological innovations -- Management.

(6)

Web site development.

(6)

İhracat pazarlaması.

(6)

Business Information Systems.

(5)

Business networks.

(5)

Consumer behavior -- United States.

(5)

Consumers -- Research.

(5)

Consumers' preferences.

(5)

Consumption (Economics) -- Social aspects.

(5)

Customer loyalty.

(5)

Export marketing -- Management.

(5)

Information technology -- Management.

(5)

Internet marketing -- Social aspects.

(5)

(5)

(5)

Libraries -- Public relations.

(5)

(5)

Manufacturing, Machines, Tools.

(5)

Markalı ürünler.

(5)

Marketing -- Mathematical models.

(5)

Marketing -- Political aspects.

(5)

Marketing channels -- Management.

(5)

Marketing research -- Turkey.

(5)

Museums -- Marketing.

(5)

New business enterprises -- Management.

(5)

Nonprofit organizations -- Marketing.

(5)

Quality Control, Reliability, Safety and Risk.

(5)

Small business marketing.

(5)

Stratejik planlama.

(5)

TURİZM -- PAZARLAMA.

(5)

(5)

TÜKETİCİ DAVRANIŞI.

(5)

Web sites -- Design.

(5)

İnternet pazarlaması.

(5)

Advertising, Political.

(4)

Arts -- Marketing.

(4)

(4)

Authorship -- Marketing.

(4)

Business intelligence.

(4)

Business referrals.

(4)

Civil engineering.

(4)

Computational Intelligence.

(4)

Consumer behavior -- Research.

(4)

Consumer profiling.

(4)

Consumers -- Attitudes.

(4)

Consumption (Economics) -- United States.

(4)

(4)

(4)

(4)

Economics -- Statistics.

(4)

Energy Policy, Economics and Management.

(4)

(4)

Farm economics.

(4)

Farm produce -- Marketing.

(4)

Graphic arts -- United States -- Marketing.

(4)

Green marketing.

(4)

(4)

Industrial and Production Engineering.

(4)

Information services -- Marketing.

(4)

Information technology.

(4)

(4)

(4)

Markalı ürünler -- Pazarlama.

(4)

Markalı ürünler -- Yönetim.

(4)

Market segmentation.

(4)

Marketing -- Cross-cultural studies.

(4)

Marketing -- Decision making.

(4)

Marketing -- Psychological aspects

(4)

Marketing -- Psychological aspects.

(4)

Marketing -- Statistical methods.

(4)

Marketing -- Turkey -- Congresses.

(4)

Marketing of Health Services

(4)

Media Management.

(4)

Medicine & Public Health.

(4)

Motivation research (Marketing).

(4)

Müşteri ilişkileri -- Yönetim

(4)

Negotiation in business.

(4)

Pazarlama araştırması -- Türkiye.

(4)

Material Type

Shelf Location

Beytepe Art Collection

Beytepe CD-ROM Koleksiyonu

Beytepe Danışma Koleksiyonu

Beytepe General Collection

Beytepe Süreli Yayın Koleksiyonu

Beytepe Tez Koleksiyonu

Electronic Library

Konservatuvar Genel Koleksiyon

Law General Collection

Prof.Dr.Onur Bilge Kulak Collection

Sağlık Bilimleri CD-ROM Koleksiyonu

Sağlık Bilimleri Genel Koleksiyon

Sağlık Bilimleri Süreli Yayın Koleksiyonu

Sağlık Bilimleri Tez Koleksiyonu

Sosyal Bilimler Genel Koleksiyon

Library

Beytepe Library

Conservatory Library

Health Sciences Library

Social Sciences Library

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13.

Cover image for Film marketing

Author

Kerrigan, Finola.

Preferred Shelf Number

ONLINE

Electronic Access

Click here to view

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14.

Cover image for Marketing essentials

Marketing essentials

Marketing essentials

Author

Blythe, Jim.

Preferred Shelf Number

ONLINE

Electronic Access

Click here to view

Format:

Availability

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15.

Cover image for Stakeholder marketing

Stakeholder marketing

Stakeholder marketing

Author

Gledhill, Michelle.

Preferred Shelf Number

ONLINE

Electronic Access

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16.

Cover image for International marketing

International marketing

International marketing

Author

Srinivasan, R.

Preferred Shelf Number

HF1416 S232 2008

Format:

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17.

Cover image for Marketing essentials

Marketing essentials

Marketing essentials

Author

McDaniel, Carl Lamb, Charles W. Hair, Joseph F.

Preferred Shelf Number

HF5415.2 M325 2007

Format:

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18.

Cover image for Marketing management

Marketing management

Marketing management

Author

Kotler, Philip.

Preferred Shelf Number

HF 5415.13 K64 2003

Format:

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19.

Cover image for Retail marketing

Retail marketing

Retail marketing

Author

Sullivan, Malcolm. Adcock, Dennis, ort. yaz.

Preferred Shelf Number

HF 5415 S89 2002

Format:

Availability

Beytepe Library~1

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20.

Cover image for Marketing research

Marketing research

Marketing research

Author

Chisnall, Peter.

Preferred Shelf Number

HF 5415.2 C45 2001

Format:

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Beytepe Library~1

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21.

Cover image for International marketing

International marketing

International marketing

Author

Terpstra, Vern. Sarathy, Ravi, ort. yaz.

Preferred Shelf Number

HF 1416 T48 2000

Format:

Availability

Beytepe Library~1

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22.

Cover image for Marketing warfare

Marketing warfare

Marketing warfare

Author

Ries, Al. Trout, J., ort. yaz.

Preferred Shelf Number

HF 5415 R544 1986

Format:

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23.

Cover image for International marketing

International marketing

International marketing

Author

Terpstra, Vern.

Preferred Shelf Number

HF 1009.5 T417 1972

Format:

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24.

Cover image for International marketing

International marketing

International marketing

Author

Fayerweather, John.

Preferred Shelf Number

HF 1009.5 F35 1970

Format:

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