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13. 
Cover image for Basic marketing research : integration of social media
Basic marketing research : integration of social media
Author 
Malhotra, Naresh K.
Preferred Shelf Number 
HF5415.2 M35 2012
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14. 
Cover image for Marketing research : within a changing information environment
Marketing research : within a changing information environment
Author 
Hair, Joseph F. Bush, Robert P. Ortinau, David J.
Preferred Shelf Number 
HF5415.2 H258 2003
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15. 
Cover image for Marketing research : An aid to decision making
Marketing research : An aid to decision making
Author 
Shao, Alan T.
Preferred Shelf Number 
HF 5415.2 S469 2002
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16. 
Cover image for Marketing scales handbook : the top 20 multi-item measures used in consumer research
Marketing scales handbook : the top 20 multi-item measures used in consumer research
Author 
Bruner, Gordon C.
Preferred Shelf Number 
HF5415.2 B786 2013
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17. 
Cover image for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Author 
Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.
Preferred Shelf Number 
HF5415.3 B323 2011
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18. 
Cover image for Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Author 
Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.
Preferred Shelf Number 
HF5415.3 B324 2011
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19. 
Cover image for Doing research projects in marketing, management and consumer research
Doing research projects in marketing, management and consumer research
Author 
Hackley, Christopher E.
Preferred Shelf Number 
HD 30.4 H28 2003
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20. 
Cover image for Education and research for marketing and quality management in libraries : = La formation et la recherche sur le marketing et la gestion de la qualite en bibliotheque. Satellite meeting, Quebec, August 14-16 Aout 2001
Education and research for marketing and quality management in libraries : = La formation et la recherche sur le marketing et la gestion de la qualite en bibliotheque. Satellite meeting, Quebec, August 14-16 Aout 2001
Author 
Savard, Rejean, 1950-, ed. International Federation of Library Associations and Institutions.
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Z 716.3 .E32 2002
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21. 
Cover image for Qualitative research methods in public relations and marketing communications
Qualitative research methods in public relations and marketing communications
Author 
Daymon, Christine, 1952- Holloway, Immy, ort. yaz.
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HD 59 .D347 2002
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22. 
Cover image for Handbook of quality-of-life research : an ethical marketing perspective
Handbook of quality-of-life research : an ethical marketing perspective
Author 
Sirgy, M. Joseph.
Preferred Shelf Number 
HN25 .S53 2001
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23. 
Cover image for The marketing research process : a managerial approach to purchasing relevant information for decision making
The marketing research process : a managerial approach to purchasing relevant information for decision making
Author 
Cox, Keith Kohn. M., Ben, ort.yaz. Enis, Ben M., ort. yaz.
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HF 5415.2 C649 1972
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24. 
Cover image for Marketing for actuaries : İndividual life, health and annuities
Marketing for actuaries : İndividual life, health and annuities
Author 
Gilbert, Daton. Laporte, Paul D. Life Insurance Marketing and Research Association.
Preferred Shelf Number 
HG 8781 M34 2000
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