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13. 
Cover image for The role of language and symbols in promotional strategies and marketing schemes
The role of language and symbols in promotional strategies and marketing schemes
Author 
Epure, Manuela, 1965- editor. Mihaes, Lorena Clara, 1975- editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5778-4
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14. 
Cover image for Advanced methodologies and technologies in digital marketing and entrepreneurship
Advanced methodologies and technologies in digital marketing and entrepreneurship
Author 
Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7766-9
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15. 
Cover image for Innovation and strategy
Innovation and strategy
Author 
Varadarajan, Rajan, editor. Jayachandran, Satish, editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201815
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16. 
Cover image for Improving the marriage of modeling and theory for accurate forecasts of outcomes
Improving the marriage of modeling and theory for accurate forecasts of outcomes
Author 
Woodside, Arch G., editor.
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ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201825
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17. 
Cover image for A 15-year tentative plan for Sudan cotton textile industries
A 15-year tentative plan for Sudan cotton textile industries
Author 
Sudan. Spinning and Weaving Administration.
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18. 
Cover image for Artist's market.
Artist's market.
Author 
Davis, Sally Prince, 1942- ed.
Preferred Shelf Number 
REF/N 8600 A76 1982
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19. 
Cover image for The branding of tourist destinations : theoretical and empirical insights
The branding of tourist destinations : theoretical and empirical insights
Author 
Camilleri, Mark Anthony, 1976- editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787693739
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20. 
Cover image for The digital literary sphere : reading, writing, and selling books in the Internet era
The digital literary sphere : reading, writing, and selling books in the Internet era
Author 
Murray, Simone, author.
Preferred Shelf Number 
PN56.I64 M87 2018
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21. 
Cover image for Dijital reklamın gizli dünyası : içerik pazarlaması ve doğal görünen reklamlar
Dijital reklamın gizli dünyası : içerik pazarlaması ve doğal görünen reklamlar
Author 
Einstein, Mara. Tanla, Damla. Küçük, Suat Hayri.
Preferred Shelf Number 
HF5811 E36 2018
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22. 
Cover image for Frontiers of Sound in Design A Guide for the Development of Product Identity Through Sounds
Frontiers of Sound in Design A Guide for the Development of Product Identity Through Sounds
Author 
Dal Palù, Doriana. author. De Giorgi, Claudia. author. Lerma, Beatrice. author. Buiatti, Eleonora. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-319-76870-0
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23. 
Cover image for Tutundurma karması
Tutundurma karması
Author 
Yaman, Fikret.
Preferred Shelf Number 
HM1221 Y36 2018
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24. 
Cover image for Brand culture and identity : concepts, methodologies, tools, and applications
Brand culture and identity : concepts, methodologies, tools, and applications
Author 
IGI Global, publisher. Information Resources Management Association, editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2
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