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Author

SpringerLink (Online service)

(6)

Rutschmann, Marc. author.

(2)

Aaker, David A.

(1)

(1)

Adubato, Steve.

(1)

Akademische Marketinggesellschaft e.V. editor.

(1)

(1)

(1)

Barzelay, Michael.

(1)

Bates, Suzanne.

(1)

(1)

Baum, Neil. author.

(1)

Bennett, Anthony G.

(1)

Bhargava, Rohit.

(1)

Bloomstein, Margot.

(1)

Breazeale, Michael, 1964-

(1)

Brooks, Jeff, 1961-

(1)

Brooks, Jeff, 1961- author.

(1)

Brown, Reva Berman, 1939-

(1)

Bueno, Bolivar J.

(1)

Buiatti, Eleonora. author.

(1)

Camilleri, Mark Anthony, 1976- editor.

(1)

Chattopadhyay, Amitava.

(1)

Chevalier, Michel.

(1)

Chilingerian, Jon A. editor.

(1)

Coleman, Birgit, author.

(1)

Daigrepont, Jeffery. author.

(1)

Dal Palù, Doriana. author.

(1)

Daly, John A. (John Augustine), 1952- author.

(1)

(1)

De Giorgi, Claudia. author.

(1)

Dennis, Charles, editor.

(1)

Design Management Institute (Boston, Mass.)

(1)

Dev, Chekitan S. (Chekitan Singh), 1959-

(1)

(1)

Docters, Robert G.

(1)

Einstein, Mara.

(1)

(1)

Erdil, T. Sabri

(1)

Eshuis, Jasper, 1972-

(1)

Fetscherin, Marc.

(1)

Fournier, Susan.

(1)

(1)

Gallo, Carmine.

(1)

(1)

Goldman, Aaron, 1978-

(1)

Goodson, Scott.

(1)

Grinten, Jaap van der.

(1)

Gunelius, Susan.

(1)

(1)

Hatch, Mary Jo.

(1)

Hestad, Monika.

(1)

Hofmann, Karen, author.

(1)

(1)

IGI Global, publisher.

(1)

Information Resources Management Association, editor.

(1)

Ivanova-Gongne, Maria, 1985- editor.

(1)

Johnson, Catherine.

(1)

Kahn, Marc J. author.

(1)

(1)

Kent, Tony (A. E.)

(1)

(1)

Klante, Oliver. editor.

(1)

Klijn, Erik-Hans.

(1)

Koporcic, Nikolina, editor.

(1)

Lacey, Karen, 1963-

(1)

(1)

Lerma, Beatrice. author.

(1)

Mazzalovo, Gerald.

(1)

McAllister, Matthew P.

(1)

McIntyre, Charles, 1955-, editor.

(1)

Melewar, T. C., editor.

(1)

Mengü, Seda Çakar.

(1)

(1)

Miles, Jason, 1970-

(1)

Moss, Giles David.

(1)

Nguyen, Cecilia.

(1)

Nyström, Anna-Greta, 1979- editor.

(1)

Okan, Elif Yolbulan.

(1)

Ozsomer, Aysegul.

(1)

Pearson, Timothy R.

(1)

Pogorzelski, Jacek, author.

(1)

(1)

Potter, Ned, 1980- author.

(1)

(1)

(1)

Riezebos, H. J., 1960-

(1)

(1)

Sander, Peter J.

(1)

(1)

Schultz, Majken.

(1)

Sexton, Donald E., 1943-

(1)

Shobeiri, S. Abbas. editor.

(1)

Singh, Ramendra, editor.

(1)

Sutherland, Fraser.

(1)

Talamini, Mark A. editor.

(1)

Temporal, Paul.

(1)

Tosun, Nurhan Babür.

(1)

Traitler, Helmut, author.

(1)

Törnroos, Jan-Åke, editor.

(1)

(1)

Vejlgaard, Henrik.

(1)

Verma, Harsh V.

(1)

(1)

(1)

Çakırkaya, Murat.

(1)

Ötken, Ayşe Begüm

(1)

(1)

İslamoğlu, Ahmet Hamdi.

(1)

Language

(55)

(13)

(3)

Publication Date

-

(19)

(17)

(7)

(5)

(4)

(3)

(3)

(3)

(2)

(2)

(2)

(2)

(1)

(1)

(1)

(1)

Subject

Branding (Marketing)

(49)

Brand name products -- Management.

(9)

Branding (Marketing).

(9)

Brand name products.

(8)

(8)

Markalaşma (Pazarlama)

(7)

Customer relations.

(6)

Internet marketing.

(5)

(4)

Product management.

(4)

Corporate image.

(3)

Creative ability in business.

(3)

(3)

(3)

Marka ürünler.

(3)

Markalı ürünler -- Yönetim.

(3)

Online social networks.

(3)

Social media -- Economic aspects.

(3)

Success in business.

(3)

Branding (Marketing) -- Case studies.

(2)

Branding (Marketing) -- United States.

(2)

Commercial art.

(2)

Communication in marketing.

(2)

Consumer behavior.

(2)

Creative thinking.

(2)

(2)

Internet advertising.

(2)

Jobs, Steve, 1955-2011.

(2)

(2)

Nonprofit organizations -- Management.

(2)

Nonprofit organizations -- Marketing.

(2)

Social media -- Marketing.

(2)

(2)

Web sites -- Design.

(2)

Şirket imajı.

(2)

Acoustics in engineering.

(1)

Advertising -- Brand name products -- United States.

(1)

Advertising -- Brand name products.

(1)

Advertising -- Case studies.

(1)

Advertising -- Libraries.

(1)

(1)

Apple Computer, Inc. -- Management.

(1)

Authenticity (Philosophy)

(1)

Başarı, İşletmede.

(1)

Blogs -- Economic aspects.

(1)

Brand Name Products

(1)

Brand loyalty -- Case studies.

(1)

Brand name products -- Management -- India.

(1)

Brand name products -- Planning.

(1)

Brand name products -- United States.

(1)

Brand name products -- Valuation -- Management.

(1)

Branding (Marketing) -- Great Britain.

(1)

Branding (Marketing) -- India.

(1)

Branding (Marketing) -- Libraries.

(1)

Branding (Marketing) -- Management.

(1)

Branding (marketing)

(1)

Business communication.

(1)

Business ethics -- Case studies.

(1)

Business logistics -- Case studies.

(1)

Bütünsel pazarlama.

(1)

Chief executive officers.

(1)

Communication in design.

(1)

Communication in marketing -- Case studies.

(1)

Communication in public administration.

(1)

(1)

Consumer behavior -- Case studies.

(1)

Consumer behavior -- Moral and ethical aspects -- United States.

(1)

Corporate culture

(1)

Corporate culture.

(1)

Corporate image

(1)

Corporations -- Charitable contributions.

(1)

Customer loyalty.

(1)

Customer relations -- Case studies.

(1)

Customer relations -- Management.

(1)

Decision making -- Moral and ethical aspects -- Case studies.

(1)

Delivery of goods -- Management -- Case studies.

(1)

Diffusion of innovations.

(1)

Direct marketing -- Case studies.

(1)

Drugs -- Marketing.

(1)

Economics/Management Science.

(1)

Electronic books.

(1)

Electronic commerce -- Case studies.

(1)

(1)

Employees -- Recruiting

(1)

Engineering design.

(1)

(1)

Export marketing.

(1)

Facebook (Electronic resource)

(1)

(1)

Flagship stores -- Marketing.

(1)

Food -- Packaging.

(1)

Food presentation.

(1)

(1)

Government publicity.

(1)

Holistic marketing.

(1)

Hospitality industry -- Marketing.

(1)

Industrial marketing.

(1)

Industrial procurement -- Case studies.

(1)

Information technology -- Management.

(1)

Interactive marketing.

(1)

International business enterprises -- Management.

(1)

International business enterprises.

(1)

Internet auctions.

(1)

Internet marketing -- Social aspects.

(1)

(1)

Kurumsal kültür.

(1)

Libraries -- Marketing.

(1)

Libraries -- Public relations.

(1)

Luxuries -- Marketing.

(1)

Marka ürünler -- Yönetim.

(1)

Markalı Ürünler

(1)

Markalı ürünler -- Değerlendirme -- Yönetim.

(1)

Markalı ürünler -- Planlama.

(1)

Market segmentation.

(1)

Marketing -- Branding.

(1)

Marketing -- Case studies.

(1)

Marketing -- Communication of information -- General works.

(1)

Marketing -- Cross-cultural studies.

(1)

Marketing research -- Case studies.

(1)

New products -- Case studies.

(1)

New products -- Marketing.

(1)

Online social networks -- Economic aspects.

(1)

Organizational behavior -- Case studies.

(1)

Organizational behavior.

(1)

Organizational change -- Management.

(1)

Packaging -- Case studies.

(1)

Pazarlama -- Bilgi iletişimi -- Genel çalışmalar.

(1)

Pazarlama -- Markalaşma

(1)

Personel yönetimi.

(1)

Personnel management

(1)

Pharmaceutical industry.

(1)

(1)

Place marketing.

(1)

Popular culture.

(1)

Pricing -- Case studies.

(1)

(1)

Product design.

(1)

Product management -- Case studies.

(1)

Product management -- India.

(1)

Public relations -- Case studies.

(1)

Public relations and politics.

(1)

Quality circles -- Case studies.

(1)

Quality control -- Case studies.

(1)

Relationship marketing -- Research.

(1)

Retail trade -- Case studies.

(1)

Sales promotion -- Case studies.

(1)

Sanal gerçeklik.

(1)

Selling -- Case studies.

(1)

Sex in advertising.

(1)

(1)

Social interaction.

(1)

Social movements.

(1)

Social networks.

(1)

Social responsibility of business -- United States.

(1)

Strategic alliances (Business)

(1)

Strategic planning.

(1)

Style (Philosophy)

(1)

Tasti D-Lite (Firm)

(1)

Technological innovations -- Management.

(1)

Technological innovations.

(1)

(1)

Television broadcasting -- Great Britain.

(1)

Television broadcasting -- United States.

(1)

Tourism -- Marketing.

(1)

Trademarks -- Design.

(1)

(1)

Virtual reality.

(1)

Warehouses -- Management -- Case studies.

(1)

Web site development.

(1)

Wholesale trade -- Case studies.

(1)

Çalışanlar -- İşe alma.

(1)

İşletme iletişimi.

(1)

Şirket kültürü.

(1)

Material Type

Shelf Location

Beytepe Art Collection

Beytepe General Collection

Electronic Library

Library

Beytepe Library

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61.

Cover image for The connected customer the changing nature of consumer and business markets

The connected customer the changing nature of consumer and business markets

The connected customer the changing nature of consumer and business markets

Author

Wuyts, Stefan.

Preferred Shelf Number

ONLINE

Electronic Access

Click here to view

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Online Library~1

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62.

Cover image for Branding demystified plans to payoffs

Branding demystified plans to payoffs

Branding demystified plans to payoffs

Author

Verma, Harsh V.

Preferred Shelf Number

ONLINE(367777.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/branding-demystified

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63.

Strategic brand management for B2B markets a road map for organizational transformation

Strategic brand management for B2B markets a road map for organizational transformation

Author

Sarin, Sharad.

Preferred Shelf Number

ONLINE(369410.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets

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64.

Cover image for Flagship marketing concepts and places

Flagship marketing concepts and places

Flagship marketing concepts and places

Author

Kent, Tony (A. E.) Brown, Reva Berman, 1939-

Preferred Shelf Number

ONLINE

Electronic Access

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65.

Cover image for Trump University branding 101 how to build the most valuable asset of any business

Trump University branding 101 how to build the most valuable asset of any business

Trump University branding 101 how to build the most valuable asset of any business

Author

Sexton, Donald E., 1943-

Preferred Shelf Number

ONLINE

Electronic Access

Wiley InterScience An electronic book accessible through the World Wide Web; click for information

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66.

Luxury brand management : a world of privilege

Luxury brand management : a world of privilege

Author

Chevalier, Michel. Mazzalovo, Gerald.

Preferred Shelf Number

HD69.B7 C473 2008

Format:

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Beytepe Library~1

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67.

Cover image for Brandjam : humanizing brands through emotional design

Brandjam : humanizing brands through emotional design

Brandjam : humanizing brands through emotional design

Author

Gobe, Marc. Design Management Institute (Boston, Mass.)

Preferred Shelf Number

NC997 G56 2007

Format:

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68.

Brand management 101 : 101 lessons learned from real world marketing

Brand management 101 : 101 lessons learned from real world marketing

Author

Dhar, Mainak.

Preferred Shelf Number

ONLINE

Electronic Access

Wiley Online Library

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69.

Pharmaceuticals--where's the brand logic? branding lessons and strategies

Pharmaceuticals--where's the brand logic? branding lessons and strategies

Author

Moss, Giles David.

Preferred Shelf Number

ONLINE(342711.1)

Electronic Access

Distributed by publisher. Purchase or institutional license may be required for access.

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70.

Designing brand experiences

Designing brand experiences

Author

Landa, Robin.

Preferred Shelf Number

HD69.B7 L365 2006

Format:

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Beytepe Library~1

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71.

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Author

Aaker, David A.

Preferred Shelf Number

HD69.B7 A2154 2004

Format:

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