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Shelf Location: Beytepe General Collection

Author

(8)

Kocabaş, Füsun.

(4)

(3)

Özkan, Necati.

(3)

Akbulut, Nesrin Tan.

(2)

Akman, Zeynep Hale.

(2)

(2)

Babacan, Muazzez.

(2)

Belch, Michael A., ort. yaz.

(2)

(2)

Bir, Ali Atıf.

(2)

Dağtaş, Banu, 1965-

(2)

Gerçeker, Mustafa K.

(2)

Hürel, Feridun.

(2)

Jaworski, Bernard J., ort. yaz.

(2)

Pembecioğlu, Nilüfer.

(2)

(2)

Rayport, Jeffrey F.

(2)

(2)

Sullivan, Luke.

(2)

Tayfur Gıyasettin.

(2)

Yakın, Mehmet.

(2)

Yalım, Fevzi, çev.

(2)

Yavuz, Şahinde.

(2)

Yurttaş, Özge Uluğ.

(2)

(2)

İnal, Mehmet Emin,ort. yaz.

(2)

(1)

(1)

(1)

(1)

Aktuğlu, Işıl Karpat.

(1)

(1)

(1)

Altunbaş, Hüseyin.

(1)

Altıner, Serap.

(1)

Andrews, David L., 1962-, ed.

(1)

Arrington, Tracy

(1)

Art Directors Club Of New York.

(1)

Baines, Paul, 1973-

(1)

(1)

Balcı, Şükrü.

(1)

Balkan, İlker.

(1)

Balkaş, Elif Eda.

(1)

(1)

Baron, Roger B.

(1)

Barton, Roger, 1903-

(1)

Batislam, Erol.

(1)

Başarır, Murat.

(1)

Başev, Sinem Eyice.

(1)

(1)

Beckwith, Christine Clifford.

(1)

Beckwith, Harry

(1)

Belch, George Eugene

(1)

Belch, George Eugene.

(1)

Bidgoli, Hossein.

(1)

Birand, Mehmet Ali. Hürriyet 50. yıl belgeseli.

(1)

Bodian, Nat G., 1921-

(1)

Bogusky, A. M. (Alex M.)

(1)

Bora, Vahit, çev.

(1)

Boylu, Ayfer Aydiner.

(1)

(1)

Burke, John D., 1917-

(1)

Burnett, John, ort. yaz.

(1)

Büker, Seçil.

(1)

(1)

(1)

Cem, İsmail Hayri.

(1)

Cook, Daniel Thomas, 1961-

(1)

Cılızoğlu, Gamze Yetkin.

(1)

Darıcı, Sefer.

(1)

Demirci, Kenan.

(1)

Dickinson, Paul.

(1)

Drewniany, Bonnie L.

(1)

Dru, Jean-Marie.

(1)

(1)

(1)

Edwards, Dianna.

(1)

Efendioğlu, İbrahim Halil.

(1)

(1)

Einstein, Mara.

(1)

Ekelund, Robert Burton, 1940-

(1)

Elden, Müge. author

(1)

Elliott, Richard H., ort. yaz.

(1)

(1)

Erdoğan , Elif Eda Balkaş.

(1)

Erdoğan, Merve Gençyürek

(1)

Erol, E. Gülbuğ.

(1)

Eroğlu Pektaş, Güzide Öncü.

(1)

Evening, Martin, author.

(1)

Fearn-Banks, Kathleen.

(1)

Feldwick, Paul.

(1)

(1)

Foster, Larry, çizen

(1)

Foster, Timothy R. V.

(1)

Foster, Timothy R.V.

(1)

(1)

Frederick, Matthew

(1)

(1)

Goddard, Angela, 1954-

(1)

Goessens, Cindy, ort. yaz.

(1)

Goffman, Erving.

(1)

Goldman, Robert, 1949-

(1)

Grolier Business Library :

(1)

(1)

Göktem, Levent.

(1)

Gönenç, Meral, çev.

(1)

(1)

Güngören, Ahmet.

(1)

Gürbüz, Esen, ort. yaz.

(1)

Gürbüz, Esen.

(1)

Gürbüz, Işın.

(1)

(1)

(1)

Hart, Norman A.

(1)

Hasdemir, Umut, editör

(1)

Haykır, Ayça.

(1)

Heath, Joseph, 1967- aut

(1)

(1)

Hight, Eleanor M.

(1)

(1)

Hopkins, Claude C.

(1)

Ivanov, Alexey.

(1)

Işıktaş, Serdal.

(1)

Işıkyakar, Fikret, çev.

(1)

Jackson, Steven J., 1958-, ed.

(1)

Jewler, A. Jerome.

(1)

Kabakcı, Gökçe Zeybek, yazar.

(1)

Kabani, Shama Hyder.

(1)

(1)

Kalınyazgan, İnci Berna, çev.

(1)

Karaçor, Süleyman

(1)

Karaçor, Süleyman.

(1)

Karcı, H. Deniz.

(1)

(1)

Katz, Helen E., author.

(1)

(1)

Kenney, John, 1962-

(1)

Kesmez, Melisa.

(1)

Kirzner, Israel M., çev.

(1)

(1)

Konukseven, Saadettin.

(1)

Korda, Andrea, 1980-

(1)

Koschnick, Wolfgang J., 1942- hrsg.

(1)

(1)

(1)

Köktener, Aysun.

(1)

Küçük, Orhan.

(1)

Küçük, Suat Hayri.

(1)

Küçükerdoğan, G. Rengin.

(1)

Kılıçer, Devrim.

(1)

Kıran, Ayşe Eziler, ort. yaz.

(1)

(1)

Lichty, Lawrence Wilson.

(1)

Longman, Kenneth A.

(1)

(1)

Mandell, Maurice I.

(1)

Massey, William F. ed.

(1)

Mattelart, Armand.

(1)

Mayer, Martin, 1928-

(1)

Mengü, Seda Çakar.

(1)

(1)

(1)

Mestçi, Aytaç.

(1)

Misci Kip, Sema.

(1)

(1)

(1)

Moriarty, Sandra E., ort. yaz.

(1)

Morioka, Noreen.

(1)

Odabaşı, İ. Arda.

(1)

Orfanlı, Ender.

(1)

Peltekoğlu, Filiz Balta.

(1)

(1)

Peterson, Robert A.

(1)

Phalen, Patricia F.

(1)

Polat, Cihat, 1970-

(1)

Polat, Hıdır.

(1)

(1)

Pritchard, Annette, ort. yaz.

(1)

Quinn, Patrick, 1937-

(1)

Radyo ve Televizyon Üst Kurulu.

(1)

Rayport, Jeffrey F. E-commerce.

(1)

Reklamların İzleyiciler Üzerindeki Etkileri (2004 : Ankara)

(1)

Reklamların İzleyiciler Üzerindeki Etkileri (2004: Ankara)

(1)

(1)

Rosen, Emanuel.

(1)

Rossiter, John R., ort.yaz.

(1)

Rutherford, Paul, 1944-

(1)

Ryan, J. Michael.

(1)

Sackheim, Maxwell, 1890-

(1)

Sadakaoğlu, Mustafa C.

(1)

Sampson, Gary D. (Gary David)

(1)

Saurman, David Scott, ort. yaz.

(1)

Savaş, Vural, çev.

(1)

Sevinç, Salih Seçkin.

(1)

Sheble, Laura, editor.

(1)

Shimp, Terence A.

(1)

Shipp, Jonathan, katkı ver.

(1)

Silverman, George.

(1)

Sissors, Jack Zanville

(1)

Language

(122)

(56)

(2)

(1)

Publication Date

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(1)

Subject

(53)

(26)

(17)

Communication in marketing.

(11)

(10)

(10)

(10)

Advertising -- Social aspects.

(9)

Advertising -- Turkey.

(8)

Advertising, Political.

(7)

(7)

İletişim, Pazarlamada.

(7)

Internet advertising.

(6)

Internet marketing.

(6)

SATIŞ GELİŞTİRME.

(6)

Advertising copy.

(5)

Advertising, Political -- Turkey.

(5)

(5)

Reklam -- Türkiye.

(5)

Sales promotion.

(5)

Advertising -- Research.

(4)

Advertising -- Social aspects

(4)

Advertising layout and typography.

(4)

Public relations.

(4)

Reklam -- Araştırma.

(4)

Reklamcılık -- Sosyal açıdan.

(4)

İnternet reklamcılığı.

(4)

Advertisers -- Biography.

(3)

Advertising -- Brand name products.

(3)

Advertising -- History

(3)

Advertising -- History.

(3)

Advertising -- Psychological aspects

(3)

Advertising -- United States.

(3)

Brand name products.

(3)

Campaign management -- Turkey.

(3)

Elections -- Turkey.

(3)

Marketing -- Political aspects -- Turkey.

(3)

(3)

Pazarlama -- Siyasi yönleri -- Türkiye.

(3)

(3)

Reklam tasarımı ve tipografisi.

(3)

Reklam yöneticileri -- Biyografi

(3)

Reklam, Siyasi.

(3)

Reklamcılık -- Tarih

(3)

Television advertising.

(3)

Television in political -- Turkey.

(3)

Turkey -- Politics and government.

(3)

İLETİŞİM, PAZARLAMADA.

(3)

Advertising -- Communication.

(2)

Advertising -- Management.

(2)

Advertising -- Psychological aspects.

(2)

Advertising -- Turkey -- Biography.

(2)

Advertising -- Turkey -- History.

(2)

Advertising and children.

(2)

Advertising copy -- Turkey.

(2)

Advertising media planning.

(2)

Advertising, Direct-mail.

(2)

(2)

Brand name products -- Research.

(2)

Communication in politics.

(2)

Consumer behavior

(2)

Consumer behavior.

(2)

Direct marketing.

(2)

Halkla ilişkiler.

(2)

Internet advertising

(2)

Kitle iletişim araçları.

(2)

Markalı ürünler -- Araştırma.

(2)

(2)

(2)

Political campaigns -- Turkey.

(2)

Political parties -- Turkey.

(2)

(2)

REKLAM, SİYASİ -- TÜRKİYE.

(2)

(2)

Reklam -- Toplumsal yönleri.

(2)

Reklam metni -- Türkiye.

(2)

Reklamcılık -- Psikolojik yönleri

(2)

Reklamcılık -- Sosyal yönleri

(2)

Reklamcılık -- Tarih.

(2)

Reklamcılık -- Türkiye.

(2)

SEÇİMLER -- TÜRKİYE.

(2)

Siyasi kampanya yönetimi -- Türkiye.

(2)

(2)

Strategic planning.

(2)

Sözlü reklamcılık.

(2)

SİYASİ PARTİLER -- TÜRKİYE.

(2)

TELEVİZYON, SİYASETTE -- TÜRKİYE.

(2)

Television advertising

(2)

Television advertising -- Psychological aspects.

(2)

Television advertising and children.

(2)

Televizyon reklamcılığı

(2)

Televizyon reklamcılığı -- Psikolojik yönleri.

(2)

Televizyon reklamcılığı.

(2)

Trademarks -- Design.

(2)

TÜRKİYE -- SİYASET VE YÖNETİM.

(2)

Tüketici davranışı

(2)

Word-of-mouth advertising.

(2)

(2)

İnternet reklamcılığı

(2)

20. yy. -- Tahminler.

(1)

Acıman, Eli, 1919-

(1)

Advertising -- Biography

(1)

Advertising -- Brand name products

(1)

Advertising -- Case studies.

(1)

Advertising -- Cross-cultural studies.

(1)

Advertising -- Dictionaries -- Polyglot.

(1)

Advertising -- Digitalization

(1)

Advertising -- Encyclopedias.

(1)

Advertising -- General works.

(1)

Advertising -- Language.

(1)

Advertising -- Moral and ethical aspects

(1)

Advertising -- Moral and ethical aspects -- Congresses.

(1)

Advertising -- New products.

(1)

Advertising -- Pictorial works.

(1)

Advertising -- Social aspects -- United States.

(1)

Advertising -- Study and teaching.

(1)

Advertising -- Tourism.

(1)

Advertising -- Turkey

(1)

Advertising -- Turkey -- History

(1)

Advertising -- Turkey -- Istanbul -- History -- 19th century.

(1)

Advertising agencies -- Customer services

(1)

Advertising agencies -- Marketing.

(1)

Advertising agencies.

(1)

Advertising campaigns.

(1)

Advertising cards -- Catalogs.

(1)

Advertising copy

(1)

Advertising copy -- Handbooks, manuals, etc.

(1)

Advertising copy -- Pictorial works.

(1)

Advertising executives -- Fiction.

(1)

Advertising executives -- Turkey -- Biography.

(1)

Advertising laws -- Congresses

(1)

Advertising laws -- Congresses.

(1)

Advertising laws -- United States.

(1)

Advertising layout and typography -- Posters -- Exhibitions.

(1)

Advertising photography.

(1)

Advertising, Newspaper -- Turkey -- History.

(1)

Advertising, Newspaper -- Turkey.

(1)

Advertising, Outdoor.

(1)

Advertising, Political

(1)

Afişler -- Sergiler.

(1)

(1)

Aldatıcı reklam -- Sosyal yönler.

(1)

Architecture -- Posters -- Exhibitions.

(1)

Açıkhava reklamları

(1)

Basın -- Türkiye -- Tarih.

(1)

Brand name products -- Management.

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products -- Valuation.

(1)

Branding (Marketing)

(1)

Broadcast advertising.

(1)

Business writing.

(1)

Campaign management.

(1)

Cinsiyet, reklamcılıkta.

(1)

Color -- Psychological aspects.

(1)

Color in advertising.

(1)

Color in design.

(1)

Commercial art -- Themes, motives.

(1)

Commercial art.

(1)

Commercial catalogs.

(1)

Commercial photography -- Vocational guidance.

(1)

Common fallacies -- Social aspects.

(1)

(1)

Communication -- Philosophy.

(1)

Communication in Marketing.

(1)

Communication in politics

(1)

(1)

Consumer behavior -- Encyclopedias.

(1)

Consumer behavior -- Research.

(1)

Consumer education -- United States.

(1)

Consumer protection -- Encyclopedias.

(1)

Consumption (Economics) -- Encyclopedias.

(1)

Consumption (Economics) -- Social aspects

(1)

Consumption (Economics) -- Turkey

(1)

Corporations -- Public relations.

(1)

(1)

Creative ability in business.

(1)

Crisis management -- Case studies.

(1)

Deceptive advertising -- Social aspects.

(1)

Dictionaries, Polyglot.

(1)

Domestic fiction.

(1)

Doğrudan Pazarlama.

(1)

Doğrudan pazarlama.

(1)

DİL -- REKLAM.

(1)

ELEKTRONİK TİCARET -- VAKA İNCELEMESİ.

(1)

ELEKTRONİK TİCARET.

(1)

ENDÜSTRİYEL PAZARLAMA.

(1)

Electronic commerce -- Case studies.

(1)

Electronic commerce.

(1)

Emotions and cognition.

(1)

Emperyalizm, Sanatta.

(1)

English language -- Discourse analysis.

(1)

English language -- Written English.

(1)

Envelopes (Stationery) -- Catalogs.

(1)

Fikri mülkiyet -- Değerlendirme -- Yönetim.

(1)

Fikri mülkiyet -- Değerlendirme.

(1)

Fotoğrafçılık -- A.B.D. -- Tarihçe.

(1)

Fotoğrafçılık -- Avrupa -- Tarihçe.

(1)

Fotoğrafçılık -- Sayısal teknikler.

(1)

Fotoğrafçılık, Reklam.

(1)

GAZETECİLİK -- TÜRKİYE.

(1)

Material Type

Library

Beytepe Library

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13.

Cover image for Advertising in tourism and leisure

Advertising in tourism and leisure

Advertising in tourism and leisure

Author

Morgan, Nigel. Pritchard, Annette, ort. yaz.

Preferred Shelf Number

HF 6161.T63 M67 2001

Format:

Availability

Beytepe Library~1

Available:
Copies:

14.

Cover image for The language of advertising : written texts

The language of advertising : written texts

The language of advertising : written texts

Author

Goddard, Angela, 1954-

Preferred Shelf Number

PE 1422 G63 1998

Format:

Availability

Beytepe Library~1

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15.

Cover image for My first sixty years in advertising

My first sixty years in advertising

My first sixty years in advertising

Author

Sackheim, Maxwell, 1890-

Preferred Shelf Number

HF 5861 S25 1970

Format:

Availability

Beytepe Library~1

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16.

Cover image for Measuring advertising readership and results

Measuring advertising readership and results

Measuring advertising readership and results

Author

Starch, Daniel, 1883-

Preferred Shelf Number

HF 5827 S75 1966

Format:

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Beytepe Library~1

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17.

Cover image for Photographers at work : essential business and production skills for photographers in editorial, design, and advertising

Photographers at work : essential business and production skills for photographers in editorial, design, and advertising

Photographers at work : essential business and production skills for photographers in editorial, design, and advertising

Author

Evening, Martin, author.

Preferred Shelf Number

TR154 E94 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

18.

Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying

The media handbook : a complete guide to advertising media selection, planning, research, and buying

The media handbook : a complete guide to advertising media selection, planning, research, and buying

Author

Katz, Helen E., author.

Preferred Shelf Number

HF5826.5 K38 2014

Format:

Availability

Beytepe Library~1

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19.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

Author

Belch, George Eugene. Belch, Michael A., ort. yaz.

Preferred Shelf Number

HF5823 B387 2012

Format:

Availability

Beytepe Library~1

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Copies:

20.

Cover image for Children and advertising what do they think about advertisements and how are they affected by advertisements?

Children and advertising what do they think about advertisements and how are they affected by advertisements?

Children and advertising what do they think about advertisements and how are they affected by advertisements?

Author

Şener, Arzu. Güven, Seval. Boylu, Ayfer Aydiner.

Preferred Shelf Number

HQ784.T4 S46 2010

Format:

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Beytepe Library~2

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21.

Cover image for Issues in American advertising : media, society, and a changing world

Issues in American advertising : media, society, and a changing world

Issues in American advertising : media, society, and a changing world

Author

Reichert, Tom.

Preferred Shelf Number

HF5822 I87 2008

Format:

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22.

Cover image for Sport, culture and advertising : identities, commodities and the politics of representation

Sport, culture and advertising : identities, commodities and the politics of representation

Sport, culture and advertising : identities, commodities and the politics of representation

Author

Jackson, Steven J., 1958-, ed. Andrews, David L., 1962-, ed.

Preferred Shelf Number

GV 706.5 S697 2005

Format:

Availability

Beytepe Library~1

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23.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

Author

Belch, George Eugene Belch, Michael A., ort. yaz.

Preferred Shelf Number

HF 5823 B387 2004

Format:

Availability

Beytepe Library~1

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24.

What is brand equity, anyway? : selected papers on brands and advertising

What is brand equity, anyway? : selected papers on brands and advertising

Author

Feldwick, Paul.

Preferred Shelf Number

HD 69.B7 F45 2002

Format:

Availability

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