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13. 
Cover image for Social Media Audit Measure for Impact
Social Media Audit Measure for Impact
Author 
Gattiker, Urs E. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(331356.1)
Electronic Access 
http://dx.doi.org/10.1007/978-1-4614-3603-4
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14. 
Cover image for International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
Author 
Samli, A. Coskun. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(331684.1)
Electronic Access 
http://dx.doi.org/10.1007/978-1-4614-5125-9
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15. 
Cover image for Music Business and the Experience Economy The Australasian Case
Music Business and the Experience Economy The Australasian Case
Author 
Tschmuck, Peter. editor. Pearce, Philip L. editor. Campbell, Steven. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(333164.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-27898-3
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16. 
Cover image for Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Author 
Friedrichsen, Mike. editor. Mühl-Benninghaus, Wolfgang. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(333211.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-28897-5
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17. 
Cover image for The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management
The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management
Author 
Portmann, Edy. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(333683.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-33233-3
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18. 
Cover image for Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design
Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design
Author 
Solberg Søilen, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(334294.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-36793-9
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19. 
Cover image for Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.
Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.
Author 
Hilbig, Heino. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(338098.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-02891-6
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20. 
Cover image for Virtualization of Universities Digital Media and the Organization of Higher Education Institutions
Virtualization of Universities Digital Media and the Organization of Higher Education Institutions
Author 
Pfeffer, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-1-4614-2065-1
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21. 
Cover image for Design Thinking Research Studying Co-Creation in Practice
Design Thinking Research Studying Co-Creation in Practice
Author 
Plattner, Hasso. editor. Meinel, Christoph. editor. Leifer, Larry. editor. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-21643-5
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22. 
Cover image for Semantic Technologies in Content Management Systems Trends, Applications and Evaluations
Semantic Technologies in Content Management Systems Trends, Applications and Evaluations
Author 
Maass, Wolfgang. editor. Kowatsch, Tobias. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-24960-0
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23. 
Cover image for Interne Unternehmenskommunikation in resilienten Organisationen
Interne Unternehmenskommunikation in resilienten Organisationen
Author 
Buchholz, Ulrike. author. Knorre, Susanne. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-30724-9
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24. 
Cover image for The Digital Glocalization of Entertainment New Paradigms in the 21st Century Global Mediascape
The Digital Glocalization of Entertainment New Paradigms in the 21st Century Global Mediascape
Author 
Sigismondi, Paolo. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-1-4614-0908-3
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