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Publication Date: 2012

Author

(1)

(1)

Barzelay, Michael.

(1)

Bates, Suzanne.

(1)

(1)

Bloomstein, Margot.

(1)

Breazeale, Michael, 1964-

(1)

Bueno, Bolivar J.

(1)

Chattopadhyay, Amitava.

(1)

Dev, Chekitan S. (Chekitan Singh), 1959-

(1)

Docters, Robert G.

(1)

Einstein, Mara.

(1)

(1)

Eshuis, Jasper, 1972-

(1)

Fetscherin, Marc.

(1)

Fournier, Susan.

(1)

Goodson, Scott.

(1)

Grinten, Jaap van der.

(1)

(1)

Johnson, Catherine.

(1)

(1)

Klijn, Erik-Hans.

(1)

(1)

Nguyen, Cecilia.

(1)

Ozsomer, Aysegul.

(1)

(1)

Potter, Ned, 1980- author.

(1)

Riezebos, H. J., 1960-

(1)

Sander, Peter J.

(1)

Language

(18)

(1)

Subject

Branding (Marketing)

(15)

Brand name products.

(4)

Customer relations.

(3)

Product management.

(3)

Brand name products -- Management.

(2)

Creative ability in business.

(2)

Internet marketing.

(2)

(2)

Online social networks.

(2)

Success in business.

(2)

Advertising -- Libraries.

(1)

Apple Computer, Inc. -- Management.

(1)

Başarı, İşletmede.

(1)

Branding (Marketing) -- Great Britain.

(1)

Branding (Marketing) -- Libraries.

(1)

Branding (Marketing) -- United States.

(1)

Branding (Marketing).

(1)

Chief executive officers.

(1)

Communication in public administration.

(1)

(1)

Consumer behavior -- Moral and ethical aspects -- United States.

(1)

Corporate culture.

(1)

Corporate image.

(1)

Creative thinking.

(1)

Customer loyalty.

(1)

Customer relations -- Management.

(1)

Diffusion of innovations.

(1)

Export marketing.

(1)

Government publicity.

(1)

Hospitality industry -- Marketing.

(1)

Information technology -- Management.

(1)

International business enterprises -- Management.

(1)

International business enterprises.

(1)

Jobs, Steve, 1955-2011.

(1)

Libraries -- Marketing.

(1)

Libraries -- Public relations.

(1)

Marketing -- Cross-cultural studies.

(1)

(1)

New products -- Marketing.

(1)

(1)

Organizational change -- Management.

(1)

(1)

Public relations and politics.

(1)

Relationship marketing -- Research.

(1)

Sanal gerçeklik.

(1)

Social media -- Economic aspects.

(1)

Social media -- Marketing.

(1)

(1)

Social movements.

(1)

Social networks.

(1)

Social responsibility of business -- United States.

(1)

Strategic alliances (Business)

(1)

Strategic planning.

(1)

Tasti D-Lite (Firm)

(1)

Technological innovations -- Management.

(1)

Television broadcasting -- Great Britain.

(1)

Television broadcasting -- United States.

(1)

Virtual reality.

(1)

Web site development.

(1)

Web sites -- Design.

(1)

Material Type

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13.

Cover image for Branding television

Branding television

Branding television

Author

Johnson, Catherine.

Preferred Shelf Number

ONLINE

Electronic Access

Click here to view

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14.

Cover image for The new emerging market multinationals four strategies for disrupting markets and building brands

The new emerging market multinationals four strategies for disrupting markets and building brands

The new emerging market multinationals four strategies for disrupting markets and building brands

Author

Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.

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ONLINE

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Subscription required

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15.

Cover image for Yedi adımda markalaşma : yaşamdan örneklerle

Yedi adımda markalaşma : yaşamdan örneklerle

Yedi adımda markalaşma : yaşamdan örneklerle

Author

Ayhan, Altay.

Preferred Shelf Number

HD69.B7 A94 2012

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16.

Cover image for Content strategy at work real-world stories to strengthen every interactive project

Content strategy at work real-world stories to strengthen every interactive project

Content strategy at work real-world stories to strengthen every interactive project

Author

Bloomstein, Margot.

Preferred Shelf Number

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Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780123919229

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17.

Cover image for Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help

Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help

Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help

Author

Einstein, Mara.

Preferred Shelf Number

ONLINE

Electronic Access

http://www.jstor.org/stable/10.1525/j.ctt1pp2k7

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18.

Cover image for Hospitality branding

Hospitality branding

Hospitality branding

Author

Dev, Chekitan S. (Chekitan Singh), 1959-

Preferred Shelf Number

ONLINE

Electronic Access

http://www.jstor.org/stable/10.7591/j.cttq42pg

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19.

Positioning the brand an inside-out approach

Positioning the brand an inside-out approach

Author

Riezebos, H. J., 1960- Grinten, Jaap van der.

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