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Author

Aaker, David A.

(3)

Aktuğlu, Işıl Karpat, 1971-

(3)

De Chernatony, L. (Leslie)

(2)

(2)

Pankratz, Tom M.

(2)

(2)

Tayanç, Dinç, çev.

(2)

(2)

(2)

Yalım, Fevzi, çev.

(2)

Ar, Aybeniz Akdeniz.

(1)

Atılgan, Fatma.

(1)

Babür Tosun, Nurhan.

(1)

Baltacıoğlu, Tunçdan.

(1)

Banet-Weiser, Sarah, 1966-

(1)

(1)

Baysal, Aşkın, ed.

(1)

(1)

Bently, Lionel.

(1)

Borça, Güven.

(1)

Bueno, Bolivar J.

(1)

(1)

Canan, Gonca, ed.

(1)

Chattopadhyay, Amitava.

(1)

Chevalier, Michel.

(1)

Davis, Jennifer.

(1)

(1)

Demirbağ Kaplan, Melike.

(1)

(1)

Dickinson, Paul.

(1)

Duguid, Paul, 1954-

(1)

Erdil, T. Sabri

(1)

Feldwick, Paul.

(1)

(1)

Fulda, Thomas R.

(1)

(1)

Ginsburg, Jane C..

(1)

Goessens, Cindy, ort. yaz.

(1)

Gordon, William, ort. yaz.

(1)

(1)

Grinten, Jaap van der.

(1)

Günay, Günhan, çev.

(1)

Hestad, Monika.

(1)

ICOVACS 2008 International Conference on Value Chain sustainability (November 12-14, 2008 : İzmir)

(1)

IGI Global, publisher.

(1)

Information Resources Management Association, editor.

(1)

Ivanova-Gongne, Maria, 1985- editor.

(1)

Jones, John Philip.

(1)

Kalınyazgan, İnci Berna, çev.

(1)

Keller, Kevin Lane, 1956-

(1)

Keller, Kevin Lane.

(1)

(1)

Knapp, Duane E.

(1)

Koporcic, Nikolina, editor.

(1)

Kotler, Philip.

(1)

(1)

Lin, Yi-Chieh Jessica.

(1)

Lopes, Teresa da Silva, 1968-

(1)

MacInnis, Deborah J.

(1)

Mazzalovo, Gerald.

(1)

McDonald, Malcolm, 1951-

(1)

Meriç, Deniz Ermiş, ed.

(1)

(1)

(1)

Morgan, Adam, 1969-

(1)

(1)

(1)

Nadeau, Raymond.

(1)

Nyström, Anna-Greta, 1979- editor.

(1)

Olcaytu, Neşe, çev.

(1)

Ozsomer, Aysegul.

(1)

Paich, Mark. Pharmaceutical product strategy.

(1)

(1)

(1)

Pfoertsch, Waldemar.

(1)

Pogorzelski, Jacek, author.

(1)

(1)

Pringle, Hamish.

(1)

(1)

Randall, Geoffrey.

(1)

(1)

Ries, Laura, ort. yaz.

(1)

Riezebos, H. J., 1960-

(1)

Rivkin, Steve, 1947-

(1)

(1)

Sexton, Donald E., 1943-

(1)

Shipp, Jonathan, katkı ver.

(1)

Solomon, Michael R.

(1)

Tayanç, Neşe Kars, çev.

(1)

Tosun, Nurhan Babür.

(1)

(1)

Tunçel, Hakan, çev.

(1)

Törnroos, Jan-Åke, editor.

(1)

Uysal, Nalan, çev.

(1)

Uztuğ, Ferruh, 1968-

(1)

(1)

Vardar, Nükhet, 1961-

(1)

Wallace, Elaine.

(1)

Wertheimer, Albert I.

(1)

Winkler, Agnieszka M.

(1)

Wisnom, David, ort. yaz.

(1)

(1)

Yüksel, Ülkü.

(1)

Çakırer, Mehmet Akif

(1)

Çetinkaya, Selin, çev.

(1)

Özlük, Nur, çev.

(1)

Özsayar, Elif, çev.

(1)

İslamoğlu, Ahmet Hamdi.

(1)

Language

(40)

(29)

Publication Date

-

(7)

(6)

(6)

(5)

(5)

(5)

(5)

(4)

(3)

(3)

(3)

(3)

(3)

(3)

(2)

(2)

(2)

(1)

(1)

(1)

Subject

Brand name products.

(33)

Brand name products -- Management.

(18)

Branding (Marketing)

(14)

Product management.

(12)

Markalı ürünler -- Yönetim.

(9)

Markalı ürünler.

(9)

Advertising -- Brand name products.

(6)

Brand name products -- Marketing.

(6)

Brand name products -- Management

(4)

Markalaşma (Pazarlama)

(4)

Markalı Ürünler.

(4)

Markalı ürünler -- Pazarlama.

(4)

Ürün yönetimi.

(4)

Brand name products -- Marketing -- Management.

(3)

Brand name products -- Valuation -- Management.

(3)

Customer relations.

(3)

Intangible property -- Valuation -- Management.

(3)

(3)

New products -- Management.

(3)

Advertising -- Research.

(2)

Brand name products -- Dictionaries.

(2)

Brand name products -- Mathematical models.

(2)

Brand name products -- Planning.

(2)

Brand name products -- Research.

(2)

(2)

Consumer satisfaction.

(2)

Corporate image.

(2)

Drugs -- Marketing.

(2)

Environmental engineering -- Dictionaries.

(2)

Environmental engineering -- Directories.

(2)

MARKALI ÜRÜNLER.

(2)

Markalı Ürünler -- Pazarlama.

(2)

Markalı ürünler -- Araştırma.

(2)

Markalı ürünler -- Değerlendirme -- Yönetim.

(2)

Markalı ürünler -- Pazarlama -- Yönetim.

(2)

Markalı ürünler -- Planlama.

(2)

Markalı ürünler -- Yönetim

(2)

(2)

Pharmaceutical industry -- Mathematical models.

(2)

Reklam -- Araştırma.

(2)

Trademarks -- Design.

(2)

Trademarks -- Dictionaries.

(2)

Yeni ürünler -- Yönetim.

(2)

Advertising -- Brand name products

(1)

Advertising -- Brand name products -- United States.

(1)

(1)

Benchmarking (Management)

(1)

Brand Name Products

(1)

(1)

Brand name products -- Case studies.

(1)

Brand name products -- History.

(1)

Brand name products -- Law and legislation.

(1)

Brand name products -- Management -- India.

(1)

Brand name products -- Political aspects.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Public opinion.

(1)

Brand name products -- Social aspects.

(1)

Brand name products -- Turkey.

(1)

Brand name products -- United States.

(1)

Brand name products -- Valuation.

(1)

Branding (Marketing) -- India.

(1)

Branding (Marketing) -- United States.

(1)

Branding (Marketing).

(1)

Branding (marketing)

(1)

China -- Commerce.

(1)

Commerce -- History.

(1)

Commercial art.

(1)

Consumer behavior -- Research.

(1)

Consumer behavior.

(1)

Consumers' preferences.

(1)

Consumption (Economics) -- Social aspects.

(1)

Customer services.

(1)

Design, Industrial

(1)

Edebi mülkiyet hakları -- Değerlendirme -- Yönetim.

(1)

Electronic books.

(1)

Export marketing.

(1)

Fikri mülkiyet -- Değerlendirme -- Yönetim.

(1)

Fikri mülkiyet -- Değerlendirme.

(1)

High technology -- Marketing.

(1)

Industrial marketing.

(1)

Intangible property -- Valuation.

(1)

Intellectual property (International law)

(1)

Intellectual property infringement -- China.

(1)

International business enterprises -- Management.

(1)

International business enterprises -- Political aspects.

(1)

International business enterprises -- Public opinion.

(1)

International business enterprises.

(1)

Kitle İletişim Araçları -- Ekonomik yönleri.

(1)

KÜÇÜK İŞLETMELER -- HALKLA İLİŞKİLER.

(1)

Luxuries -- Marketing.

(1)

MARKALI ÜRÜNLER -- KAMUOYU.

(1)

MARKALI ÜRÜNLER -- SİYASİ YÖNLERİ.

(1)

Marka yönetimi.

(1)

Markalı Ürünler

(1)

Markalı Ürünler -- Pazarlama -- Yönetim.

(1)

Markalı Ürünler -- Yönetim

(1)

Markalı ürünler

(1)

Markalı ürünler -- Değerlendirme.

(1)

Markalı ürünler -- Psikolojik yönleri.

(1)

Markalı ürünler -- Türkiye.

(1)

(1)

Marketing -- Decision making.

(1)

Marketing -- Management.

(1)

Marketing -- Technological innovations.

(1)

Mass media -- Economic aspects.

(1)

Müşteri ilişkileri.

(1)

(1)

(1)

(1)

Pazarlama -- Karar verme.

(1)

Pazarlama -- Teknolojik Yenilikler.

(1)

Pazarlama -- Yönetim.

(1)

Pharmaceutical policy -- United States.

(1)

Product counterfeiting -- China.

(1)

Product design.

(1)

Product management -- India.

(1)

Production management.

(1)

REKLAMCILIK -- MARKALI ÜRÜNLER.

(1)

Reklam -- Markalı ürünler.

(1)

(1)

Reklamcılık -- Markalı ürünler

(1)

Small business -- Public relations.

(1)

Social marketing.

(1)

Social media -- Marketing.

(1)

Tasarım, Endüstriyel.

(1)

Technological innovations -- Management.

(1)

(1)

Ticari markalar -- Tasarım.

(1)

Ticari markalar -- Türkiye.

(1)

Trade marks -- Turkey.

(1)

Trademarks (International law)

(1)

Trademarks -- History.

(1)

Trademarks -- Law and legislation.

(1)

Tüketici davranışı -- Araştırma.

(1)

Tüketici tercihleri.

(1)

ULUSLARARASI TİCARİ TEŞEBBÜSLER -- KAMUOYU.

(1)

ULUSLARARASI TİCARİ TEŞEBBÜSLER -- SİYASİ YÖNLERİ.

(1)

(1)

Yeni Ürünler -- Yönetim.

(1)

Yüksek Teknoloji -- Pazarlama.

(1)

Üretim yönetimi.

(1)

Material Type

Shelf Location

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Electronic Library

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13.

Cover image for Branding and product design : an integrated perspective

Branding and product design : an integrated perspective

Branding and product design : an integrated perspective

Author

Hestad, Monika.

Preferred Shelf Number

HF5415.1255 H47 2013

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14.

Cover image for Customers first dominate your market by winning them over where it counts the most

Customers first dominate your market by winning them over where it counts the most

Customers first dominate your market by winning them over where it counts the most

Author

Bueno, Bolivar J.

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15.

Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference

Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference

Author

Post, Karen.

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16.

Authentic TM politics and ambivalence in a brand culture

Authentic TM politics and ambivalence in a brand culture

Author

Banet-Weiser, Sarah, 1966- Project Muse.

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17.

Cover image for The new emerging market multinationals four strategies for disrupting markets and building brands

The new emerging market multinationals four strategies for disrupting markets and building brands

The new emerging market multinationals four strategies for disrupting markets and building brands

Author

Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.

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18.

Positioning the brand an inside-out approach

Positioning the brand an inside-out approach

Author

Riezebos, H. J., 1960- Grinten, Jaap van der.

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19.

Cover image for Stratejik marka yönetimi

Stratejik marka yönetimi

Stratejik marka yönetimi

Author

İslamoğlu, Ahmet Hamdi. Fırat, Duygu.

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HD69.B7 I85 2011

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20.

Cover image for Marka yönetimi: güçlü ve başarılı markalar için temel ilkeler

Marka yönetimi: güçlü ve başarılı markalar için temel ilkeler

Marka yönetimi: güçlü ve başarılı markalar için temel ilkeler

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Aktuğlu, Işıl Karpat, 1971-

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HF5415.15 A48 2011

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21.

Cover image for Living brands collaboration + innovation = customer fascination

Living brands collaboration + innovation = customer fascination

Living brands collaboration + innovation = customer fascination

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Nadeau, Raymond.

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22.

Cover image for The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!

The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!

The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!

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Knapp, Duane E.

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23.

Cover image for Creating powerful brands

Creating powerful brands

Creating powerful brands

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De Chernatony, L. (Leslie) McDonald, Malcolm, 1951- Wallace, Elaine.

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24.

Cover image for Fake stuff China and the rise of counterfeit goods

Fake stuff China and the rise of counterfeit goods

Fake stuff China and the rise of counterfeit goods

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Lin, Yi-Chieh Jessica.

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