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13. 
Cover image for Evaluating the gaps and intersections between marketing education and the marketing profession
Evaluating the gaps and intersections between marketing education and the marketing profession
Author 
Pinheiro, Margarida M., 1961- editor. Estima, Ana, 1975- editor. Marques, Susana, 1969- editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6295-5
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14. 
Cover image for The role of language and symbols in promotional strategies and marketing schemes
The role of language and symbols in promotional strategies and marketing schemes
Author 
Epure, Manuela, 1965- editor. Mihaes, Lorena Clara, 1975- editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5778-4
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15. 
Cover image for Innovation and strategy
Innovation and strategy
Author 
Varadarajan, Rajan, editor. Jayachandran, Satish, editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201815
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16. 
Cover image for Improving the marriage of modeling and theory for accurate forecasts of outcomes
Improving the marriage of modeling and theory for accurate forecasts of outcomes
Author 
Woodside, Arch G., editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201825
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17. 
Cover image for A 15-year tentative plan for Sudan cotton textile industries
A 15-year tentative plan for Sudan cotton textile industries
Author 
Sudan. Spinning and Weaving Administration.
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18. 
Cover image for Artist's market.
Artist's market.
Author 
Davis, Sally Prince, 1942- ed.
Preferred Shelf Number 
REF/N 8600 A76 1982
Format: 
Availability 
Beytepe Library~1
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19. 
Cover image for The branding of tourist destinations : theoretical and empirical insights
The branding of tourist destinations : theoretical and empirical insights
Author 
Camilleri, Mark Anthony, 1976- editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787693739
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20. 
Cover image for Pharmaceutical market access in developed markets
Pharmaceutical market access in developed markets
Author 
Koçkaya, Güvenç. Wertheimer, Albert.
Preferred Shelf Number 
HD9665.5 P437 2018
Format: 
Availability 
Health Sciences Library~2
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21. 
Cover image for Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Author 
Pogorzelski, Jacek, author.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787561021
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22. 
Cover image for Market research methods in the sports industry
Market research methods in the sports industry
Author 
¿̐ưSeri¿̐ưc, Neven, author. Ljubica, Jasenko, author.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787541917
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23. 
Cover image for Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method
Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method
Author 
Canalichio, Pete, author.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787437814
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24. 
Cover image for Smash : using market shaping to design new strategies for innovation, value creation, and growth
Smash : using market shaping to design new strategies for innovation, value creation, and growth
Author 
Nenonen, Suvi, author. Storbacka, Kaj, author.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787437975
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